Brand Colors
Consistently Predict, Prototype and Produce

WEBINAR SERIES DESCRIPTION:

Brand owners demand the highest quality and accuracy from design to final printed product. Meanwhile, your competition is putting you under price pressure. To achieve exacting quality you often need to rely on outsourced proofs and very expensive prototyping. This quality pressure and the immense cost of third party vendors makes it almost impossible to realize bottom-line profit and provide significant value-add to your clients.

Program #1:
Predict and Protype YOUR Brand Colors

Join this IDEAlliance Webinar to learn how state-of-the-art color management technology can be used in the EFI Fiery wide format applications to hit brand colors and bring prototyping of final packages in-house. Frank Windgassen, Production Director at E.&J. Gallo Winery, will be on hand to share how brand color control and prototyping positively impacted the workflow of one of the most recognized wine brands in the US.

You will learn:

• The challenges in brand color reproduction due to color space limitations.
• How over 90% of all Pantone colors can be reproduced on the right equipment.
• How to use Fiery XF to accurately achieve brand colors in-house and remote.
• How to utilize additional inks like white, silver and clear to accurately reproduce and predict final packaging or point of purchase prints.
• How advanced tools for cut patch and layout creation can be used to create sophisticated prototypes – all in ONE solution.
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Presenters:

Joe Fazzi
Vice President - Media Production Technologies

Ron Ellis
Principle
Ron Ellis
Consulting, LLC

Program #2:
Produce Accurate Brand Colors on Digital Print Engines

How G7 Process Control impacts a printing plant, and a premedia provider.  

Brand owners need to match brand colors on digital toner print engines used by in-plant print operations and at national digital print service providers. Join this IDEAlliance Webinar to learn how Fiery color management tools will give you the best possible match for spot colors, reduce trial and error, shorten set-up times and improve production cycles. You will understand how to test and adjust spot colors on a Fiery Server - both visually and using measurements - through Color Profiler Suite software. Marc Finkel, President at Influent Solutions, will also share his experience with Color Profiler Suite and how this integrated color management tool has enabled Influent to deliver accurate, consistent, reliable color to their customers.

You will learn:

• How to troubleshoot color match on toner based systems.
• How to visually correct spot colors on a Fiery server.
• How to use Fiery Color Profiler suite to optimize a spot color for a toner based system.
• How to get brand color matching for different media or halftone screens using Fiery controllers and Color Profiler Suite.

Guest Presenter
Laurey Kauffman

FujiFilmGraphic Services

IDEAlliance G7 Process Control Expert