ICE

Information and Content Exchange, ICE, is a specification authored by the ICE Authoring Group and hosted by IDEAlliance.  The ICE protocol enables automated syndication of content on the Web. The ICE specification provides businesses with an XML-based common language and architecture that facilitates automatic exchanging, updating, supplying and controlling of assets in a trusted fashion without manual packaging or knowledge of remote Web site structures. For consumer Web sites, end users benefit from more complete, easier-to-use Web destinations that reduce the frustration of having to surf through many inadequate, narrowly focused Web sites to find what they need.

ICE reduces the cost of doing business online and increases the value of business relationships. ICE facilitates the controlled exchange and management of electronic assets between networked partners and affiliates. Applications based on ICE allow companies to easily construct syndicated publishing networks, Web superstores, and online reseller channels by establishing Web site-to-Web site information networks.