Ad Ticket Specification
Print Ad Ticket Specification—FREE DOWNLOADS
The Joint GWG/Idealliance Ad Ticket Specification V2.0 defines standard required and optional metadata fields that may accompany print ad materials being submitted to magazine and newspaper publishers in North America and in Europe. This Joint GWG/Idealliance Ad Ticket Specification represents a global collaboration to define a single set of fields that foster end-to-end automation in the advertising supply chain.
The cornerstone of this specification is the identification of and an agreement to a set of ad ticket metadata fields that are universally required and accepted by all publishers. The Joint GWG/Idealliance Ad Ticket Specification represents the next major revision of the GWG Ad Ticket Version 1.3 and serves as the basis for the Idealliance ADAM (Asset Delivery Advertising Metadata) Portal Interface Guide Version 1.0 found in Spec Downloads.
Resources
The Joint GWG/Idealliance Ad Ticket Specification V2.0 defines standard required and optional metadata fields that may accompany print ad materials being submitted to magazine and newspaper publishers in North America and in Europe.
Idealliance ADAM Ad Portal Implementation Guide
The ADAM Working group of the Idealliance Digital Ad Lab Initiative was formed to foster production process automation by agencies. To accomplish this goal, publishers have come together to agree on a standard set of advertising metadata fields that should be universally adopted in the interface by all ad portal software implementations. The ADAM Print Ad Portal Implementation Guide recommends a number of ad ticket metadata fields that must be recognized and interchanged by ad portals in order to automate the process of submission of print ad materials to magazines and newspapers. ADAM is an implementation of the GWG Ad Ticket Metadata Specification.
