|
Issue Date |
Title |
Author(s) |
Synopsis |
 THEME:
CROSS MEDIA WORKFLOWS
January/February 2011
|
|
Building and Managing a Cross Media Workflow |
David L. Zwang |
Cross media publishing is no longer an option; it is a fact of life. So it is important to prepare an optimized workflow that can be used across all media. |
|
Digital Production Printing Here and Now |
Dr. Abhay Sharma |
Digital production printing is now a well-established print technology, sometimes complementing and oft enrivaling off set printing. |
|
Managing Color Across Multiple Media |
Christian Schowalter |
With centralized color management, users can match color results of their digital press to conventional printing processes while achieving ink stability. |
|
Print: A Great Investment for Developing Customers’ Economic Performance |
Sid Chadwick |
Customers want partners who can provide support on how to effectivelyuse print—sometimes with other media—to improve economic performance. |
|
Are Your Sales Efforts Like Popcorn? |
Dave Kahle |
Like kernels of popcorn, many businesses frantically chase lots of good ideas hoping that one will be the answer to the marketing problems. |
|
Hiring/Retraining for Cross Media |
Myrna Penny |
Now is the time for printers to select technological innovations that will benefit their company most and then bring staff on board to drive those innovations. |
|
Focus on Education: University of Wisconsin-Stout |
Rachael Moore and Pete Schlosser |
The graphics program at UW-Stout prepares graduates to be leaders who can deal with graphics, workflows, business issues and production efficiency. |
