March/April 2011 Bulletin Articles

Issue Date Title Author(s) Synopsis


March/April 2011

Smart Print Links With Mobile Digital Michael A. Philipson The rapid adoption of smartphones has led to a proliferation of QR codes as a convenientway to literally link the physical world of print to the virtual world.
Beyond The Edge Of The Press Sheet- Surviving The Digital Age Louise Kralka Offering clients a chance to engage their audience through a video or multimedia digital experience using their smartphones adds another dimension to a printer’s portfolio.
Mobile Tags for Printers and Publishers Bill McQuain Placing Tags in an advertisement creates additional value for the advertiser by extending the printed message to a digital engagement.
Your Brand, Your Code Pascal Cauhepe Branding QR codes with a company’s logo makes them diff erent from others and will catch people’s attention.
Practical Implementation Of Microsoft Tags At The San Diego Union Tribune Brandy Luscalzo- Stemen Implementing technology that would allow us to reach users no matter where they were atany time of the day or night was very appealing.
QR Codes: A New Way To Engage Mobile Consumers Nick Ford To be effective with this new approach, marketers must think through every step of their QR code strategy—from code design and placement to delivering a worthwhile user experience.
The Business Case For Publishers Using QR Codes In Advertising Andrew Lynn Anyone can have access to QR code technology at an affordable price.
The Benefits Of Designer QR Codes Patrick Donnelly Mobile tags, including QR codes, Microsoft Tags and other formats, can be modified and stylized to seamlessly represent the graphic identity of a brand.
Hosting Services Can Deliver Measurable ROI Chuck Lenatti Although you can create codes and track scanning activity free, some companies will want to collect more specific information that will deepen their engagement with the consumer.
Mobile Barcodes Link To New Opportunities In Publishing Laura Marriott A publisher can use this new mobile call to action to facilitate greater loyalty and repeat purchases of a magazine or newspaper.
Learn To Be A 2D Barcode Early Adopter The Right Way Roger Marquis Early adoption should not be used as an excuse to create and implement a 2D barcode advertisement that is less than ideal.
The Social Dimension of QR Codes Rio Akasaka The direct appeal to QR codes is that they serve as the only existing technology that invites an individual to explore a virtual space while in a physical environment.
Virtual Sommelier Chuck Lenatti Cellar Key program promises to “bring the experience of a winery to the palm of your hand”.