|
Issue Date |
Title |
Author(s) |
Synopsis |
 THEME:
SMART PRINT - QR CODES AND MORE
March/April 2011
|
|
Smart Print Links With Mobile Digital |
Michael A. Philipson |
The rapid adoption of smartphones has led to a proliferation of QR codes as a convenientway to literally link the physical world of print to the virtual world. |
|
Beyond The Edge Of The Press Sheet- Surviving The Digital Age |
Louise Kralka |
Offering clients a chance to engage their audience through a video or multimedia digital experience using their smartphones adds another dimension to a printer’s portfolio. |
|
Mobile Tags for Printers and Publishers |
Bill McQuain |
Placing Tags in an advertisement creates additional value for the advertiser by extending the printed message to a digital engagement. |
|
Your Brand, Your Code |
Pascal Cauhepe |
Branding QR codes with a company’s logo makes them diff erent from others and will catch people’s attention. |
|
Practical Implementation Of Microsoft Tags At The San Diego Union Tribune |
Brandy Luscalzo- Stemen |
Implementing technology that would allow us to reach users no matter where they were atany time of the day or night was very appealing. |
|
QR Codes: A New Way To Engage Mobile Consumers |
Nick Ford |
To be effective with this new approach, marketers must think through every step of their QR code strategy—from code design and placement to delivering a worthwhile user experience. |
|
The Business Case For Publishers Using QR Codes In Advertising |
Andrew Lynn |
Anyone can have access to QR code technology at an affordable price. |
|
The Benefits Of Designer QR Codes |
Patrick Donnelly |
Mobile tags, including QR codes, Microsoft Tags and other formats, can be modified and stylized to seamlessly represent the graphic identity of a brand. |
|
Hosting Services Can Deliver Measurable ROI |
Chuck Lenatti |
Although you can create codes and track scanning activity free, some companies will want to collect more specific information that will deepen their engagement with the consumer. |
|
Mobile Barcodes Link To New Opportunities In Publishing |
Laura Marriott |
A publisher can use this new mobile call to action to facilitate greater loyalty and repeat purchases of a magazine or newspaper. |
|
Learn To Be A 2D Barcode Early Adopter The Right Way |
Roger Marquis |
Early adoption should not be used as an excuse to create and implement a 2D barcode advertisement that is less than ideal. |
|
The Social Dimension of QR Codes |
Rio Akasaka |
The direct appeal to QR codes is that they serve as the only existing technology that invites an individual to explore a virtual space while in a physical environment. |
|
Virtual Sommelier |
Chuck Lenatti |
Cellar Key program promises to “bring the experience of a winery to the palm of your hand”. |
