November/December 2010 Bulletin Articles
| Issue Date | Title | Author(s) | Synopsis |
|
|||
| Deliver on the Promise of Cross Media | Jeffrey Stewart | The ability to help clients transition to more engaging, customized, personalized marketing across all media may determine a company’ s future. | |
|
Simple Rules for using QR Codes |
John Parsons | The idea of extending one’ s brand message from print, outdoor or TV into mobile devices has captured the imagination of marketing professionals. | |
| Color Management Through Measurement | Raymond Cheydleur | Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. | |
|
Managing Digital Images In Production Workflows |
Dianne Kennedy | Developing standards and best practices for managing digital images in production workflows is critical in today’s ever-changing industry. | |
| Creating Print Demand & Economic Well-Being | Sid Chadwick | Our main focus should be to improve our customers’ economic well-being—that’ s the only reason we have to exist as an industry or as a company. | |
| ASN: Creating Efficiencies for Newsstand Shipping | Ted Uhlman | The intended benefit from the Advance Shipment Notice (ASN) Phase I implementation is that wholesalers can cut costs and reduce handling time. | |
| IDEAlliance G7 Master and G7 Expert Programs | Joe Fazzi | IDEAlliance has expanded its international presence and has reached some significant milestones in G7® Master and G7 Expert programs. | |
| Substrate Correction in ISO 12647-2: Abstract | Robert Chung and Quanhui Tian |
ISO/TC130 is embracing substrate-corrected aims for gray reproduction. It’s time ISO 12647-2 adopts substrate correction to the rest of the standards. |
|
