eMedia

May 25, 2011

DESCRIPTION:
The rapid growth of the Internet as a fundamental communications and transaction platform has put significant and growing pressure on organizations in every area of the culture, to adopt, create and deliver increasingly capable XML-based content to their audiences.

While the primary emphasis in this evolution has often been on the architecture and technology involved a major determiner of the success or failure of many efforts has been the role, impact on and response of the human components of the involved organizations. Issues of control, cross group work breakdown, value-added responsibility, funding and decision-making prerogatives have confounded many well intentioned organizations attempting to upgrade their information abilities by focusing exclusively on technology.

This presentation explores the relationships among the technological, human and organizational factors, providing a roadmap for effective navigation of both.

PRESENTER:

Barry Schaeffer 
Content Life-Cycle Consulting
703-819-2135

Barry Schaeffer has been a content technologist, manager, architect and
consultant for more than 45 years.  He has held technical and management
positions with major corporations, publishers, government contractors and
the two successful firms he founded and led.  With the rise of the Internet
and World Wide Web, Barry has become a trusted adviser in addressing the
challenges of managing the evolution of business and government
organizations to a world becoming ever more connected and interactive.  He
is particularly skilled in addressing the impacts of automation on
organizations and their human capital and has supported major public and
private sector organizations in managing those transitions.