eMediaPro 1.0 Curriculum


The eMedia Professional Certification program will be a mix of live online sessions and pre-recorded sessions.  Sessions are grouped into four distinct “blocks” of courses. Each session taught by a well-respected expert. User case studies and vendor panels will supplement the more theoretical class subjects.  Exams for each block will be taken online.

The classes will be of varying levels of sophistication, from Level A (management/introductory courses) through the more technical Level C (technical). The eMedia Professional Program is intended to give any single participant a well-rounded background. 

Introduction to eMedia Publishing

Title Description Level Instructor
Publishing Models; Traditional and eMedia: an Integrated Approach Introductory overview course, including challenges and opportunities represented by the decline in traditional channels, disruptive new channels and the economy in general. A John Parsons
Output Options: Mastering and Balancing the Media Channels Overview of new media channels, including searchable Web, mobile, e-reader, digital editions, etc., and their relationship with print media; what is common to these channels and what is distinct and incompatible. B David Zwang
The Impact of the iPad and Tablet Delivery Platforms In April 2010 the world of publishing was changed forever by the introduction of the Apple iPad. In this session learn more about tablet publishing platforms and how this is affecting today’s publishing models. B Dianne Kennedy
The Publishing Asset Lifecycle: Making Wise eMedia Business Decisions The role of strategic business planning in the creation of realistic – and potentially successful – eMedia structure and workflow; common sense rules and guidelines. B Victoria McCargar
Disruptive Influences: eMedia Workflows’ Impact on Organizational Structure and Partner Relationships Focus on the personnel and job description changes posed by eMedia workflows; how to successfully transition existing staff into new ways of thinking. B David Zwang
Enabling Technologies: An Overview of Content Management, Search, Digital Asset Management and Rights Management Historical view of the technologies themselves, how they have evolved, and how they are changing the business of publishing. B Bill Rosenblatt

Information Technologies for eMedia Publishing

Title Description Level Instructor
Introduction: IT for Publishers Explaining the distinction between content and related metadata, the significance of this, and a brief introduction to concepts like Dublin Core, PRISM, and XMP. A Linda Burman
Publishing Standards and Specifications Overview of XHTML, PAM, DITA, DocBook, ePub, ONIX, AdsML, NewsML and RSS. A Dianne Kennedy
Controlled Vocabularies, Taxonomies and Ontologies Practical definitions applications and strategies for creation and implementation. B Ron Daniel
Emerging Technologies for Tablet Publishing Publishing on the iPad and other tablets relies on new technology standards. Learn more about emerging technology standards including HTML5, RDFa, CSS3, ePub3 and nextPub. B Dianne Kennedy
What Content Creators Need to Know Practical technololgy strategies – and tools – for project managers, team leaders and IT professionals to convey to writers, editors, photographers and illustrators, including search considerations, tagging and metadata basics. B Doug Lay (U.S News) and Lee Vetten (McGraw-Hill)
eMedia Publishing Case Studies Real world case studies, presented by leading publishers/agencies that demonstrate an integrated traditional/emedia approach. C Jim Hirsh, (Reader's Digest) and John Dougherty (HFM US)
iPad Editions Case Studies Real world case studies focused on creation of iPad editions using current technologies. C TBA

Harnessing the Power of XML

Title Description Level Instructor
Introduction to XML and Related Specifications Understanding the basics, from a publishing perspective; overview of XML’s origins, strengths and limitations. B Dale Waldt
XML Under the Hood: What Everyone Should Know A more advanced look at the structural elements of XML and XML schema definition languages. C Dale Waldt
XML Workflows that Work A look at XML workflows from print-first and Web-first XML publishing, as well as CMS-driven and &quot;media-agnostic&quot; XML workflows. Workflows for tablet publishing will be highlighted.</. C


Dale Waldt

XML for eReaders This session will review the XML definitions to drive the emerging eReader channel. B Dianne Kennedy
XML Publishing Case Studies Real world case studies, presented by leading publishers that demonstrate XML publishing workflows. B TBA

Managing Content and Assets

Title Description Level Instructor
Introduction to DAM This session introduces DAM technology, emphasizing its importance and its inherent limitations; drawing distinctions between XML repositories, image libraries/archives and other approaches dubbed "DAM". B Loren Dohr
Digital Asset Management Technologies This session provides an overview of the DAM technologies landscape.  It provides an overview and categorization of available technologies. B Theresa Regli
Integrating DAM and Content Management Business AND technical considerations for publishing in both print and non-print channels. The challenge of personalization. C Bill Trippe
The Challenges of Digital Rights Management Introduction to current technology, potential standards, legal aspects and business implications. B Bill Rosenblatt
DAM Case Studies Business case studies presented by leading publishers dealing with Digital Asset Management issues, preferably using XMP as one example. B TBA