eMediaPro Instructors

The instructors for the IDEAlliance eMedia Professional Certification Program are  (in alphabetical order):

Linda Burman

Speciality: Metadata, Content Management, Rights Management
Linda Burman, CEO of L. A. Burman Associates, brings more than two decades of experience to solving companies' DAM, content management and rights management challenges. Using consensus-driven processes tailored to the client's business goals, she achieves buy-in across disparate business groups. Her company provides services such as requirements gathering, use case development, vendor selection, and development of nomenclature, metadata and taxonomy models to media and entertainment companies, publishers, and enterprise marketing departments. Burman is the Past President of the Content Management Professionals Association, founder of the IDEAlliance PRISM metadata Working Group and co-author of Mastering XML PRO. She is a sought-after tutorial leader and industry speaker. Prior to founding her consultancy she held senior marketing, technical, and product management positions at leading vendors including Apple Computer.

Ron Daniel

Speciality: XML and Metadata Industry Standards
Ron Daniel, Jr. is a Principal at Taxonomy Strategies. Before becoming a partner at Taxonomy Strategies, Dr. Daniel held technical positions at Interwoven, Metacode and Los Alamos National Laboratory. Dr. Daniel is an expert on XML and metadata industry standards. He has served as chair, editor, or member in numerous working groups including PRISM (Publishers Requirements for Industry Standard Metadata) working group (prismstandard.org), XML Linking, RDF (Resource Description Framework), and the Dublin Core (dublincore.org). He co-edited three RFCs for the Internet Engineering Task Force. Ron earned his Ph.D. in Electrical Engineering from Oklahoma StateUniversity, and was a postdoctoral researcher at Cambridge University and Los Alamos National Laboratory.

Dianne Kennedy

Speciality: XML Technologies
Dianne Kennedy is the Vice President of Information and Media Technologies for IDEAlliance. IDEAlliance advances core information technologies to develop standards and best practices that enhance efficiency and speed in all facets of content creation, production, management, and delivery – digitally and in print. Currently Ms. Kennedy manages the IDEAlliance XML-in-Practice community, Mail.XML, PRISM, XMPInterop and manages the IDEAlliance IDEAs-Online Webinar Program. Dianne participates in the Ghent Work Group, AdsML. and papiNet. She is also the Director for the new eMedia Professional Certification Program. Ms. Kennedy has been a contributing author to Mastering XML PRO, The XML Handbook, and XML and Web Services Unleashed.

John Parsons

Speciality: Publishing Technologies
John Parsons is a publishing technology analyst, author, editor and the principal of Byte Media Strategies LLC, a consulting firm in Bainbridge Island, WA (near Seattle). His clientele include publishers, agencies, service providers, software developers and industry associations. He was formerly the Editorial Director of The Seybold Report, and has written numerous articles, white papers and research reports, including the upcoming study Going Digital: Emerging Trends in Digital Magazine and Newspaper Publishing (on digital editions trends and best practices).

Victoria McCargar

Speciality: Digital Asset Management and Archiving
Victoria McCargar is an archivist and digital curation consultant. Trained in journalism and information science, she worked in digital asset management at the Los Angeles Times beginning in 1993 and oversaw the development of the papers’ landmark information graphics databases. She was a participant in the PREMIS preservation metadata project and a researcher for the InterPARES digital preservation consortium. Specializing in news assets, she has done research into long-lived databases, including those of Associated Press, for the Center for Research Libraries under a grant from the National Science Foundation and Library of Congress. Consulting clients include the Atlanta Journal-Constitution, the Columbia Missourian, Associated Press, National Public Radio, the Los Angeles Times, University of Missouri Libraries, Annenberg Foundation and others.She is the archivist at Mount St. Mary’s College and teaches preservation management in the library and information science programs at San Jose State and UCLA

Bill Rosenblatt

Speciality: Digital Rights Management
Bill Rosenblatt is president of GiantSteps Media Technology Strategies (www.giantstepsmts.com), a consulting firm whose clients include content providers and digital media technology companies. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and digital product strategy, and he provides technology vendors with market strategy, business development, and product management services. Bill is author of the book Digital Rights Management: Business and Technology (John Wiley & Sons, 2001) and the white paper Google's Settlement with the Publishing Industry: Opportunities and Strategies for Publishers (2009). Bill is also an author of technical books for the publisher O'Reilly & Associates, and he was a contributor to the book Electronic Publishing Strategies (Pira International, 1997). He is a guest lecturer on digital copyright at leading universities and law schools and publishes the blog Copyright and Technology (copyrightandtechnology.com).

Bill Trippe

Speciality: Content Technologies
Bill Trippe is Vice President and Lead Analyst, Content Strategies for The Gilbane Group, a Cambridge, MA-based analyst and consulting firm focused on content technologies. Bill has more than 20 years of technical and management experience in content management, XML, and publishing technologies for print and multichannel output. He brings a unique blend of strategic and hands-on knowledge of the products and trends that are shaping the publishing and content technology marketplace. Clients include Houghton Mifflin Harcourt, Pearson, Scholastic, Reed Business Information, and Random House. Bill advises clients through all phases of the technology lifecycle, from the business case through requirements analysis, vendor selection, integration, and deployment, and he typically plays an active part in determining how XML will be used as a central source driving output through print, the Web, and other online channels. Bill is also a sought-after speaker and author in the publishing technology field and a regular contributor to The Seybold Report and EContent Magazine. He has co-authored two books—Digital Rights Management: Business and Technology (John Wiley & Sons) and SVG for Designers: Using Scalable Vector Graphics in Next-Generation Web Sites (Osborne/McGraw-Hill).

Dale Waldt

Speciality: XML Technologies
Dale has lead XML and Web development for 25+ years in a variety of publishing organizations, including legal and regulatory, legislative publishing, pharma, tech doc and commercial publishing. Currently Mr. Waldt is an industry analyst with Gilbane Group and XML business and design consultant with aXtive Minds where writes and teaches about XML and assists organizations in selecting and implementing structured information systems. Dale was previously VP Product Systems Development at RIA, the tax publishing division of the Thomson Corporation. Dale spent several years as a industry standards consultant for OASIS, was a developer for the IRS, co-authored the SGML Implementation Guide (Springer 1995) and has taught, written and spoken around the world on XML and related technologies. Dale has a BS in Publishing Technology from RIT and completed Columbia Business Schools Executive Development Program.