eMediaPro 2.0 Curriculum
There have been many changes to the content creation process since the eMediaPro curriculum was introduced. While many core points of focus such as XML, metadata, DAM and DRM basics have not changed significantly in the last three years, the areas of multi-platform content creation, workflows, technology models and market solutions are evolving rapidly. With eMediaPro 2.0, you'll find more concentrated information on analytics, tracking and reporting, mobile development, and rich media and production workflows.
Presenting the fundamentals of eMedia, this module includes a session for those who may lack digital fundamentals or familiarity with current eMedia terms, technologies and business models.
- Prerequisite Course: eMedia Basics for Print Professionals
- General Overview | New session that serves as a TOC program introduction
- Business Landscape | Metrics, projections, industry leaders, segment competitors
- Business Issues and Opportunities | Loss of media share (advertising), effect of diminishing print subs, USPS problems, strategies for bridging to digital
- Production and Technology Landscape | Profile of content workflows, supporting technologies and services
- Production and Technology Issues and Opportunities | Challenge of scaling digital production, managing interactive ads, content-first workflow
- Essential Technologies for Multiplatform Publishing | Replaces Output Options, should include sections on digital ads, portals and analytics
- The New Content Ecology | Digital editions for tablet and mobile
- The Business Case for DAM | Role of DAM across the organization
- Organizational Change and the Role of the Production Professional
- Introduction to Content and Digital Asset Management
Participants will easily understand metadata as a strategy, business tool and technology. Sessions on Tablet publishing address current fixed layout workflows and also introduce the possibilities for dynamically rendered content across platforms and devices.
- What is Metadata?
- Introduction to Metadata Standards
- Metadata Implementation & Use
- Introduction to Controlled Vocabularies, Taxonomies and Ontologies
- Vocabularies, Taxonomies and Ontologies for Media and Publishing
- eMedia Standards, Specifications and Frameworks
- Emerging Technologies for Tablet Publishing: content standards
- Emerging Technologies for Tablet Publishing: metadata standards
- Metadata in Production
- Metadata Methods for Content Creation
- DAM Case Study
- Tablet Case Study
HARNESSING THE POWER OF XML
These sessions provide a complete understanding of XML as a content and metadata framework, including key use cases within publishing. Subject matter is presented in its simplest form (using visual examples) taking participants from basic XML concepts to practical use.
- Introduction to XML and Related Specifications: Business Case, Concepts, Standards and Future
- Introduction to XML and Related Specifications: Technologies Under the Hood
- Publishing Content with XML
- Content-First Workflows: Practical Considerations
- The Who, What and Why of EPUB
- XML Publishing Case Studies
MANAGING CONTENT AND ASSETS
This section ties together concepts from prior sessions and build on participants understanding of formats, XML, metadata and multi-platform workflows.
- Introduction to DAM: Essentials and Best Practices
- Digital Asset Management Strategies: Choices and Solutions
- Integrating DAM and Content Workflows
- Introduction to DRM
- Managing Digital Rights with Metadata
- DRM: Technologies and Legal Considerations
- DAM Case Studies