CMP for Sales / Account Executives

Selling Color

Online training for Sales & Account Executives on selling the value of your company’s color capabilities


The IDEAlliance Color Management Professional - Sales Training is a 2.5 hour online program designed to bring the value of color management to the sales team in easy to understand terms.

Many sales challenges exist when it comes to managing customer’s color expectations:

1.     Assuring a proof-to-print match

2.     Assuring brand color across multiple jobs and devices

3.     Assuring your company has the ability to deliver consistent quality and communicating that value to your prospects

Your company has invested in new technologies and training to keep your print production state-of-the-art.

1.     Are you maximizing the value of this investment?

2.     Do your sales and account executives know how to properly position your company as a quality leader?

3.     Would your sales team benefit from expanding their knowledge of key color management terms and concepts?

Consisting of five (5) lessons, this eLearning program provides a unique opportunity to educate the Sales Team or others who interact directly with the end customerto the fundamentals of color management, without overloading on the technical details. Those who successfully complete the online exam will achieve the industry recognition of Color Management Professional – Sales and be added to the IDEAlliance database of certified professionals.


Lesson 1: The Realities of Living in a Colorful Society

Lesson Objectives


  • Overview of why color management is important to a Sales Representative
  • Basic color management principles
  • What are some of the key terms sales professionals should have in their sales vocabulary
  • Meeting customer expectations


Lesson 2: The Cross-Media Color World

Lesson Objectives:


  • Understand the Customer needs for the Job
  • Spot color vs. CMYK vs. RGB vs. Hi Fi (Multi-Channel)
  • Resolutions for different media
  • File Format- The PDF dilemma. PDF X1a, PDF X3, PDF X4
  • Paper – The 5th Color


Lesson 3: Standards and Best Practices

Lesson Objectives


  • G7® Benefits
  • Establishing Printing Aims and Tolerances
  • International Print Standards (International Standards Organization- ISO)
  • Proofing
  • Lighting Conditions for evaluating Proof/Print
  • Knowing when to call for help and whom to contact


Lesson 4: Devices and Platforms

Lesson Objectives


  • Differentiating your company
  • Strengths and Weaknesses of different print device types
  • Asking the right questions
  • Building a realistic production schedule


Lesson 5: The Color Value Proposition

Lesson Objectives


  • Benefits you and your customer can obtain through good color management
  • Developing a color-focused features and benefits list
  • Explaining the value proposition in clear understandable English
  • Illuminating the metrics of good color reproduction

Watch an introduction from our trainers

Lessons Include:

·  Supporting Materials: videos, device guides, educational posters, and glossary of terms.

·  Tablet Support: Provides for mobile learning so you can take your learning on the go!

·  Lesson Bookmarks: Automatically remembers where you left off, even if you switch between desktop, iPad, or mobile phone.

·  Easy Navigation: Back, forward, and fast forward.

·  Table of Contents: Easy search and review of topics inside a lesson. Great for post training reference when you need it!

·  Non-Scored Quiz Questions: To test comprehension and help to make sure the learner is ready for the final certification exam.


The training is presented in a team format with David providing the technical expertise in an easy to understand manner and Steven providing the voice of the sales professional on why all this is important to your customers, and how this training will help you to reach your sales goals.

David Hunter
Pilot Marketing Group

Steven Schnoll
Schnoll Media Consulting