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Why Color
Management?
IDEAlliance
Color Management Track
DIMA/PMA Conference 08
January 29-30, 2008
Held in Conjunction with
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PROGRAM
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January 29
2:00 - 3:10 pm
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Introduction and
Welcome
Dianne Kennedy, VP Media Technologies, IDEAlliance
Why Color Management?
The opening session answers
the question “Why Color Management?” by placing
color management in the big-picture both creatively
and economically. Color management is the critical
step that photographers can take to ensure that their
creative vision is more accurately represented in
print, on the web or even when delivered to a cell
phone. Publishers have now come to expect
photographers to deliver files that meet certain
technical specifications including the embedding of
specific color profiles, image resolution, image size
and file type. In this session, photographers will
hear from a leading publisher about expectations and
how they can better satisfy their client's needs and
contribute to the overall success of a photo shoot.
Keynote Speaker: Tom Fox, Time Inc./ American
Express Publishing
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January 29
3:30 - 4:40 pm
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Meeting Today's Color Expectations: This
panel made up of publishers, agencies and print buyers
will shed light on the major roadblocks that cause
delays and inefficiencies in today’s digital image
workflows. How
do buyers want files delivered?
What file formats and color profiles are
currently favored?
How do deliverables change based on intended
output format. What
industry guidelines and specifications are available
to assist photographers meet expectations?
Moderator: David Hunter, CEO Pilot Marketing
Panelists: Tom Fox, Time Inc./ American
Express Publishing, Stephen Hart, Director Premedia
Technology, Hearst Publishing,
Aaron Holm, VP
Development and Integration, Industrial Color,
Penny
Anne Dolin, Professor, Arizona State University.
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January 30
7:30 to 8:40 am
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Capture;
Setting up the Studio to Maximize Color Control:
All digital photography begins with image capture.
There are many choices the photographer must
make to assure that capture will yield the desired
results. This
session covers the many choices that must be made by a
photographer shooting for pay.
Topics include determining what equipment is
required for color control, how to determine the right
capture format, calibrating your cameras, using
profiles, the role of image metadata, understanding
metamerism, and the importance of viewing conditions.
Speaker: Christopher
Gallagher, Director of Digital Imaging, The Art Institute of Chicago
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January 30
9:00 to 10:10 am
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The Challenge of Camera Raw:
Digital photographers, photo retouchers and publishers
have quickly made Camera Raw workflows the de-facto
standard for most professional workflows. Camera Raw
promises the highest in image quality, maximum
flexibility and an improved sense of authenticity.
However, without proper communication the flexibility
of a Camera Raw workflow can prove to be limiting when
raw files are delivered to others. The color, tone and
contrast of a single raw photo may differ between raw
processing applications, your color corrections may
not travel with your raw file and critical metadata,
including copyright, caption and contact information
may become lost. How do you bridge the communication
and technological gaps in a raw workflow to ensure
that your clients receive files that look and print
the way you intended them to look.
Speaker: Aaron
Holm, VP Development and Integration, Industrial Color
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January 30
10:30 to 11:40 am
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Real World
RGB Workflows:
Today one workflow does not fit all!
With the emerging requirement to deliver
digital images for multiple output platforms,
workflows should vary accordingly.
Workflows for print differ significantly from
the new workflows for delivering images to the web or
mobile devices. Client
expectations for deliverables will also vary depending
on target platform and the photographer must
understand the kinds of deliverables that the client
will expect. In
this session we will take peek over the fence and
learn what happens to your photos once you've
delivered them. In this session, you'll not only gain
a greater understanding of modern output processes but
understand how target delivery platforms affect
digital imaging workflows, metadata, copyright
information and color management.
Speaker: Don Hutcheson, President Hutchcolor,
LLC
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January 30
10:30 to 11:40 am
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Foolproof Proofing:
Affordable inkjet printers and high resolution
monitors make in-house proofing attractive to
photographers, ad agencies and graphic design firms.
But not all proofs are created equal. Having a SWOP
Certified Proofing System is one way to assure
quality. Color
management and the effective use of ICC profiles are
another critical ingredient.
In this session you'll gain specific advice on
using monitor proofs and hard proofs to set customer
expectations. Topics
include using Photoshop for proofing, determining the
color space and profiles to use, verifying your
monitor profile and more. The SWOP Proofing
Gallery will be displayed following this presentation.
Speaker: David Hunter, CEO Pilot Marketing
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2:30 pm - 3:40 pm
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Communicating Color Effectively
The goal of color management is to ensure that a
photograph, layout or illustration stays true to the
original artwork throughout the file preparation and
reproduction processes. Often, people are the weak
link in the chain. In this session, photographers will
learn how to ask the right questions to prepare files
correctly. Photo labs and service bureaus will gain
insight on how they can communicate their technical
specifications to clients effectively. Photographers,
designers, ad agencies, will learn what role they play
in the reproduction process and what responsibilities
they have in asking the right questions, using color
management correctly and ensuring that they delivering
files in a way that facilitates the printing process.
The UPDIG and DISC Specifications will be highlighted.
Speaker:
Dennis Dunbar, President, Dunbar Digital
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Your
Badge will Admit You to the PMA Expo Starting
Thursday, January 31!
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