XML Publishing Program

Wednesday, September 30, 2009

7:00 - 8:30 am	Registration
8:30 - 10:00 am	Keynote: XML Enabled Medical Records; Dr. Clement McDonald, Director, Lister Hill Center for Biomedical Communications-NLM
10:00 - 10:45 am	Break and Exhibits Open
	Session Title	Description	Speakers
10:45 - 11:30 am	Professional Publishing on a Shoestring Budget	Professional Publishing on a Shoestring Budget/: Learn how to optimize your multi-channel publishing processes using the latest approved DocBook v5.0 and the Publishers schema which has been optimized for the Publishing industry!	Scott Hudson, Senior XML Architect, Flatirons Solutions
11:30 - 12:15 pm	When Humans Collide with XML Data, Challenges and Opportunities in the Authoring Process	Authoring XML often feels like a collision with unforgiving technology. Enforce too many rules and creating XML content can be cumbersome, not enough, and process streamlining and the quality of the resulting data are impacted. Authoring tools have moved beyond classic structured editors. Word processors and Web-based editors are increasingly being used for creating structured content, with varying degrees of success. This session describes challenges faced by XML authors and looks into ways of making these tools more useable and productive. Several authoring models will be explored from very loose to strict enforcement of data models. Each method will be compared for strengths, usability, and challenges in their implementation and use. Attendees, both technical and non-technical, users or managers, will come away with specific ideas for improving the creation of XML content in their environment.	Dale Waldt, Senior Consultant, Instructor, aXtive Minds
12:15 - 1:30 pm	Lunch and Expo
1:30 - 2:15 pm	What Happened to Simple? Is DITA the Fulfillment of XML's Promise of Simplicity, or Just a Reinvention of the One-Size-Fits-None	The promise of XML was simplicity, a fast track to content interoperability for the Web without the complexities of SGML-based applications and software. DITA has taken over the landscape, though, much in the way DocBook and DocBook derivatives dominated the SGML publishing world for several years. Many software vendors and consultancies are supporting – or perhaps pushing - DITA as a robust, easy-to-implement solution for publishing and interoperability. End users are urged to change the way they author and manage their information, with DITA touted as the solution to all their current and future problems. But is DITA an improvement, or is it just another way to complicate matters for the end users? This talk will examine the perceived advantages and disadvantages of DITA-based applications and attempt to provide useful answers for groups preparing to adopt XML-based markup solutions.	Michael Hahn, Consultant
2:15 -3:00	Customer Use Case: How IBM Simplifies Complex Content Development and Publishing Across Its Enterprise	Many companies require large volume, highly scalable and broadly deployed infrastructure for intelligently creating modular content – promoting access, retrieval and repurpose across the enterprise. IBM has the same needs internally. This customer use case session explores the concepts and demonstrates how IBM internally has created structured document authoring and publishing environments (via DITA XML) and how companies can use IBM FileNet Content Manager and IBM ECM partners to gain benefits in their organizations.	Daniel Dionne, IBM
3:00 - 3:30	Break and Exhibits
3:30 - 4:15 pm	Using XQuery for Highly Effective Online Content Search	One of the distinguishing factors for any website publishing content is the ability of the user to navigate and discover just the information they were seeking. In this session learn how 2 leading publishers are using XQuery technology to optimize search capabilities.	Shannon Holman, McGraw-Hill Education, John Meyer, John Wiley & Sons, Inc.
4:15 -5:00	The Reason and Passion of XML: Establishing The Core Features of an Effective Business Case for the Deployment of XML.	Quite understandably, organizations want to understand the costs and benefits associated with any new investment. Where an investment will introduce tools and techniques that demand the acquisition and maintenance of new capabilities, this evaluation will become even more important. The adoption and exploitation of XML in any significant way represents just such an investment and this presentation will look more closely at the various ways in which we, as a community, have tried to position XML (or indeed open markup standards in general). The historical practice in the preparation of business cases for XML, as with all business cases, has been to highlight concrete benefits – areas where dollars can be saved, future expenditures reduced, cycle times trimmed, processes streamlined and new revenues realized. Given the magnitude of the change that a fulsome adoption of XML will entail, it is not altogether surprising that even the most meticulously prepared business cases have often met with only a lukewarm reception. The fact is that technological investments, and especially fundamental ones, are rarely, if ever, made based on rational considerations alone. The sound reasons for adopting XML, like the arguments for eating oatmeal every morning, are simply not enough to force or sustain a change in practice. Something more is needed – something that sparks the imagination. Fortunately, there is a side to XML, and a set of latent and often overlooked capabilities, that can be keyed upon to add a more constructive and more compelling side to any business case. Accordingly, this presentation will direct a measure of its focus towards highlighting how some excitement can be added to the typical business case and how the passion of XML can be used to engage the real decision-makers in organizations. Case studies from some of the world’s largest users of XML will be leveraged to prove the point that any business case worth its salt will feature strong elements of both the reason and the passion of XML.	Joe Gollner, Vice President Enterprise Solutions, Stilo
5:00 - 7:00	Reception and Exhibits

Thursday, October 1, 2009

7:00 - 8:30 am	Registration
8:30 - 10:00 am	Keynote: XML Enabling Social Media, Tee Morris
10:00 - 10:45 am	Break and Exhibits Open
	Session Title	Description	Speakers
10:45 - 11:30 am	How to Reduce Cost, Save Time, Improve Quality and Achieve XML for Multi-Purposing Without Significant Additional Cost	Learn about the current methods employed by mainstream text book and STM publishers to streamline the publication process. Using several case studies of actual customer installations, the session will describe in detail the workflow employed from manuscript development, through multiple revisions, to print publishing and archival and e-bound XML. This will include the description of methods used in Microsoft Word to standardize and ease the development of manuscript to facilitate early XML, and the use of XML as a transport medium. We will also explore the use of software to automate page layout using InDesign templates, libraries, and XML workflow software. Finally, we will show how this technique allows archival or web-bound XML to be easily created based on the finished print product or from original manuscript. You will come away from this session with ideas to help reduce cost, time, and errors of production, as well as how to achieve XML for multi-purposing without significant additional cost.	Bruce Kulik, CTO, Media Entities, Inc
11:30 - 12:15 pm	Work Flows, Standards and Innovations: XML Vendor Panel	In this panel learn more about XML tools that are on the market today. Each vendor will provide a brief technology overview and the panel will take questions from the audience.	Moderator: Dianne Kennedy, IDEAlliance
12:15 - 1:30 pm	Lunch and Expo
1:30 - 2:15 pm	Dynamic Delivery of Content: A New Possibility with XML	The last few years have seen a proliferation of standards that apply XML in new ways. There’s XSLT 2.0 for transformation, Xquery for finding content, S1000D and DITA for creating granular building blocks of content, and even an open source project developing a native XML database to store XML content. This evolution in the standards world opens up new possibilities for the dynamic delivery of content. Where before XML was seen as a tool primarily for authoring and managing content, it now can play a role in the delivery of content --- whether the distribution mechanism is a thumb drive, DVD, mobile device, or a portal on Sharepoint in the enterprise. This talk explains how the standards work of the last few years leads naturally to a new paradigm for the delivery of content, enabling content to be tailored at the time of delivery to the device it will be viewed on, to the circumstances it will be used in, to the language preference of the person reading it, or to the skill level of a person engaged in a complicated task. A high-level diagram will show how the standards play together to achieve content agility.	Jon Parsons, Director Product Marketing, XyEnterprise
2:15 -3:00	Tracking Rights to Digital Assets	Tracking rights for content reuse has been a hot topic for some time. Publishers need to ensure that rights, permissions and special provisions are clearly understood to avoid accidental non-compliance with licenses or re-permissioning the same content multiple times. But implementation can be complex, especially when multiple countries and multiple business units within each country are involved. This presentation explores the best practices and challenges that accompany development of shared rights terminology and a company-wide rights metadata standard. It also looks at existing industry standards and how they can be leveraged.	Linda Burman, LA Burman Associates and Yohna Hirschman, Pearson Education
3:00 - 3:30	Break and Exhibits
3:30 - 5:30 pm	XML Tools Summit	The goal of this working session of the XML-in-Practice community is to begin work to establish an online Registry for XML Tools and Consults, a sort of "Angie's List" for the XML Users Community. As a starting point, those in attendance will be encouraged to enumerate the tools they are currently using and provide a features checklist. Attendees will also be encouraged to provide their evaluation of the strengths and shortcomings of each tool. Information gathered in this session will be used to develop a template for the registry. Work will continue via online meetings and discussion groups.	Dianne Kennedy, IDEAlliance VP of Information Technologies