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Virtual Proofing: Round II
The Advertising Agency Point-of-View
Thursday, January 12, 2006

Download Event Flyer [pdf]

Digital Ad Lab/New York City (DAL/NYC) launched its 2nd Year with a key initiative for the advertising-publishing-printing supply chain - VIRTUAL PROOFING. Moving to Virtual Proofing from current analog paper proofs will invoke a transition - both controversial and positive. In November 2005, DAL/NYC focused its Round I Session on Today's New Advertising Agency, Publisher & Printer Workflow. In Round II we focus on the Advertising Agency point-of-view and ways to maximize best practices across the entire supply chain. To enhance industry-wide dialogue, planning and process change, IDEAlliance released a White Paper entitled VIRTUAL PROOFING BEST PRACTICES: CONSIDERATION FOR PATH FORWARD at its SPECTRUM 2005 Conference and formed a Virtual Proofing Task Force. Join us at the next Digital Ad Lab/NYC for a spirited roundtable discussion to advance Virtual Proofing technology for print media.

SPONSOR Quebecor World
PRESENTERS Kevin Brucato, Senior Vice President of Creative Services, LoweWorldwide
Tony Jones, Manager of Retouching, Foote Cone & Belding/New York
Brad Mintz, Sr Vice President & Mgr of Graphic Services, McCann-Erickson
DATE Thursday, January 12, 2006
PLACE The McGraw-Hill Companies
1221 Avenue of the Americas - Entrance on 49th Street (Room 208)
New York, NY
SCHEDULE 11:45am Lunch Served
12:15pm Program Starts - Promptly
1:45pm Program Concludes - Promptly

ONLINE PRE-REGISTRATION REQUIRED - For Security Requirements:

DAL/NY Planning Team

Chair:
Fred Raimondo - Chair, Director of Marketing-Magazine, Direct and Premedia Quebecor World Premedia
Team:
Jennifer Bergin, Print Media Manager, Eastman Kodak, Graphic Communications Group
John Dougherty, Director of Digital Technology, Hachette Filipacchi Media U.S.
John Francesconi, Director of Prepress Operations & Print Quality, Meredith Corporation
Carolynn Kutz, Production Manager, Publications Operations, The McGraw-Hill Companies
Doug Landon, Director of Technical Services, Integrated Color Solutions
David Palmieri, Eastern Regional Manager, CGS Publishing Technologies Int'l
Stephen Romeo, Director of Prepress Operations, Hachette Filipacchi Media U.S.
Nina Wintringham, Vice President, Marketing, RR Donnelley

If you have any questions contact Jackie del Rosario at IDEAlliance - jdelrosario@idealliance.org.

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