September 27, 2012

Brand Colors - Consistently Predict, Prototype and Produce

Online Event via WebEx


Consistently Predict, Prototype and Produce


Program 1: September 13, 2012
Program 2: September 27, 2012




Brand owners demand the highest quality and accuracy from design to final printed product. Meanwhile, your competition is putting you under price pressure. To achieve exacting quality you often need to rely on outsourced proofs and very expensive prototyping. This quality pressure and the immense cost of third party vendors makes it almost impossible to realize bottom-line profit and provide significant value-add to your clients.

Program #1:
Predict and Prototype YOUR Brand Colors

Join this IDEAlliance Webinar to learn how state-of-the-art color management technology can be used in the EFI Fiery wide format applications to hit brand colors and bring prototyping of final packages in-house. Son Do, CTO at Rods and Cones, will be on hand to share how brand color control and prototyping positively impacts the workflows of his clients like E.&J. Gallo Winery, Leapfrog, Schawk, Unilever and others.


Participants will learn:

  • The challenges in brand color reproduction due to color space limitations.
  • How over 90% of all Pantone colors can be reproduced on the right equipment.
  • How to use Fiery XF to accurately achieve brand colors in-house and remote.
  • How to utilize additional inks like white, silver and clear to accurately reproduce and predict final packaging or point of purchase prints.
  • How advanced tools for cut patch and layout creation can be used to create sophisticated prototypes – all in ONE solution. 




EFI Product
Marketing Manager


Son Do
Rods and Cons

Program #2:
Produce Accurate Brand Colors
on Digital Press Engines

Brand owners need to match brand colors on digital toner print engines used by in-plant print operations and at national digital print service providers. Join this IDEAlliance Webinar to learn how Fiery color management tools will give you the best possible match for spot colors, reduce trial and error, shorten set-up times and improve production cycles. You will understand how to test and adjust spot colors on a Fiery Server - both visually and using measurements - through Color Profiler Suite software. Marc Finkel, President at Influent Solutions, will also share his experience with Color Profiler Suite and how this integrated color management tool has enabled Influent to deliver accurate, consistent, reliable color to their customers.

Participants will learn:

  • How to troubleshoot color match on toner based systems.
  • How to visually correct spot colors on a Fiery server.
  • How to use Fiery Color Profiler suite to optimize a spot color for a toner based system.
  • How to get brand color matching for different media or halftone screens using Fiery controllers and Color Profiler Suite.


Lou Prestia
EFI Product
Line Manager

Event Date

September 27, 2012

IdeasOnline Event

Online Event via WebEx

Access instructions will be emailed 24-48 hours before the event.

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