November 20 - 27, 2012

Dynamic Workflow Architecture

IdeasOnline Event / ,



Dynamic Workflow Architecture
Best Practices 
in Media Production
for Digital Advertising and Publishing

Two Part IDEASonline Webinar Series, Produced by:

Part I - Advertising and Video Specifications: ADAM and EVE

November 20, 2012
Our two-part series begins with an introduction to those new to IDEAlliance from the United States and Europe on what is "eMedia" and why these specifications are essential to those involved in digital media production. We then focus on the ADAM Guidelines and Specifications, where attendees will learn how IDEAlliance is helping the industry find efficiencies and foster automation in print and tablet advertising workflows.

ADAM is seeking to define standard print ad portal interfaces, JSON–based ad submission and a standard industry nomenclature that can serve as the basis for developing ad specifications for tablets. The use of video to enhance print publications for delivery on tablets and other digital platforms has had a significant impact on production workflows.  In response to this call for action, IDEAlliance has launched the EVE (Enabling Video Enhancement) Working Group.  The goal of this group is to remove points of friction and redundancy in video production workflows while maximizing video quality and flexibility in distributing videos across a wide variety of tablet and smart phone platforms. Learn how you can save time and money by employing best practices coming from this important initiative. 


John Puterbaugh
Founder & Chief Executive Officer, Nelly Moser, Inc.  & Chairperson, IDEAlliance eMedia21 Video Task Force & EVE Specification

Dianne Kennedy
Vice President of Media and Emerging Technologies IDEAlliance

Part II - Dynamic Publishing Specifications: PRISM and PSV

November 27, 2012
In this 90-minute session you will get a close up view of what PRISM has to offer, the PSV framework and how PSV can be leveraged to build future-proofed publishing systems for tomorrow. 

Back in the late 1990’s publishers began to imagine a new publishing landscape where print remained a cornerstone but new digital publishing platforms would gain dominance.  Long before the iPad became a reality, publishers understood that digital content and asset management, based on metadata schemas would provide the magic required to transform the publishing industry.  In this session learn more about how the PRISM (Publishing Requirements for Industry Standard Metadata) Initiative was launched, and how it has evolved to provide not only a foundation for DAM and CMS Systems but has become the model for migrating toward a dynamic publishing architecture.  

Peter Meirs
Vice President of Production Technologies, Time, Inc. & Chairperson, nextPub Working Group, IDEAlliance


Dianne Kennedy
Vice President of Media and Emerging Technologies IDEAlliance

About Our Presenters

Dianne Kennedy is the Vice President of Emerging Technologies for IDEAlliance. Ms. Kennedy oversees and guides the development of emerging technology specifications and best practices to support platform agnostic, cross media publishing. Her responsibilities include nextPub, PRISM, Digital Ad Lab, XMPInterop and other IDEAlliance eMedia technical initiatives. Ms Kennedy is the Director for the IDEAlliance eMedia Professional Certification Program and develops other emerging technology training programs. She participates in the Ghent Work Group and the International Digital Publishing Forum. As VP of Emerging Technologies, Ms. Kennedy works as an active journalist, reporting technology events for the IDEAliance Spectrum Bulletin, Seybold Report and Publishing Executive.

John Puterbaugh, Ph.D., is Founder & CEO, Nellymoser, Inc. He has more than 20 years of experience in creating and developing interactive rich media solutions for IP networks, mobile phones and other consumer products. He is an industry leader in delivering print to mobile solutions for marketers and advertisers including interactive video, commerce and rich media marketing campaigns to mobile phone users. Customers include Amazon, Target, AT&T, Verizon, San Disk, Adobe, Hearst and Conde Nast. Nellymoser’s technology can be found in over 1 billion consumer products including Microsoft Xbox/Xbox 360, Sony Playstation & Leapfrog’s Leapster game titles and Adobe’s Flash. Educated at Princeton University, Dartmouth and Oberlin, he has taught courses and lectured on interdisciplinary topics related to music & media, computers and cognition. He is a frequent speaker at industry events including the CES, DMA, CTIA, GDC, Digital Music Forum, 3GSM, Mobile World Congress, and the Smart Phone Summit on a wide range of topics such technology roadmaps for mobile commerce, marketing, video and intersection of print and mobile.

Peter Meirs is the Vice President of Production Technologies for Time Inc. and is Chair of the IDEAlliance nextPub Working Group. Peter’s role is to oversee technologies and information systems that support the production and distribution of Time Inc. magazines. These groups include the Time Inc. digital archive group (E-MaG), the Digital Development Group, the OMSPrint group (magazine planning), Time Inc. paper and production information systems (TimeXchange) and production systems development. Peter is also a founding member of the PRISM XML standard working group and he co-leads efforts on the emerging nextPub XML specification. Since joining Time Inc. in 1992, Peter has overseen its digital advertising and transmission systems, directed TIME Magazine Editorial Operations and managed Time Inc.’s conversion to a fully digital production workflow. Peter is a frequent speaker at industry events on the subject of digital publishing technologies.

Event Date

November 20 - 27, 2012

IdeasOnline Event

Online Event via WebEx

Access instructions will be emailed 24-48 hours before the event.

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