Sponsored by:

WEBINAR PROGRAM DESCRIPTION:

Join Kodak, in partnership with InfoTrends and IDEAlliance, to learn about the latest trends, strategies, and best practices with print and marketing-related eCommerce services and learn how to effectively participate in the digital economy.

According to the Department of Commerce, in 2010 over $4 trillion worth of transactions were conducted online in the United States. InfoTrends predicts that by the end of 2012, over 20% of total print shipments in the U.S. will be ordered from online storefronts and double-digit growth in online ordering is predicted. Additionally, forward-thinking service providers are going beyond print ordering to delivering self-service cross-media marketing campaign creation and management. eCommerce is no longer a “nice-to-have” feature; it is a necessary strategy to compete and grow your business.

Presenter:
Bryan Yeager
Associate Director
InfoTrends

Bryan Yeager is an Associate Director with InfoTrends, leading its Digital Marketing & Media practice. He provides guidance to technology firms, practitioners, and service providers across the marketing and media value chain on how technology, business processes, and best practices can be aligned to enhance marketing and publishing effectiveness.

Special Guest:
Richard Burd Jr.
Client Technology Director
RGI Integrated Solutions

Richard Burd is the Client Technology Director at RGI in Atlanta, GA. He leads initiatives to design, develop and deliver integrated print on demand solutions utilizing web to market storefronts. His focus is to apply technology to meet client needs in the marketplace, specializing in OPS, Prinergy, Insite Prepress portal and Kodak RBA platforms.