August 18 - December 08, 2011

From Print Service to Solution Provider: 6-Part IdeasOnline & Kodak Education Series

IdeasOnline Event / , ideasonline.webex.com

 

Learn More. Offer More. Earn More.

A 6-Part Webinar Series on transitioning from a print services provider to a solutions partner for your clients

Sponsored by

Globalization and digitization have changed the competitive landscape. To survive, it's no longer enough to do things right. Print service providers need to choose the right things to do: capitalize on more opportunities; get more value from operations, processes and people; and increase overall profitability. This series of online seminars features industry leaders and experts demonstrating ways to thrive and realize real return on investment.

Registration includes all six webinars. Attend live events as your schedule permits. All registrants will receive access to the recorded webinars to access 24/7 in the IdeasOnline Webinar Library.

Review program summaries below or access full details from the left menu.


Webinar #1
August 18, 2011 - 2:00-3:00 pm (Eastern)
Improve your Productivity and Profitability by Integrating Your Print & Business Workflows

As print businesses strive to drive costs out of their operations, merging MIS and ERP business systems into the production workflow can be critical to boosting productivity, improving visibility into production costs, and increasing automation. Join Nick Benkovich, Director, Integrated Solutions and Technologies, Kodak and Andy Booth, Product Marketing Manager, EFI who will discuss how this integration can help print providers achieve a new level of streamlined efficiency.
View Recording HERE


Webinar #2
September 22, 2011 - 2:00-3:00 pm (Eastern)
How to Increase Print Profitability through Better Workflow Automation and Integration

In today’s competitive environment, true automation and integration separates “best-in-class” print service providers from the rest of the pack. According to a 2011 InfoTrends Study, over 60% of printers are prioritizing workflow automation as a best-practice competitive advantage. In this webinar, Kodak MarketMover Business Advantage Solutions consultant Robert Pill and Brett Linton, Director of Prepress at  Courier Corporation, will discuss how to determine if your software and hardware investments are being utilized to their fullest potential.

View Recording HERE


Webinar #3
October 6, 2011 - 2:00-3:00 pm (Eastern)
How to Sell More by Helping Your Customers Sell More

Customers of commercial printers are really only interested in one thing: selling more, to more people, more often, and for more money. If you can help them accomplish this, they will buy more of your products and services. In this webinar, German Sacristan, Manager of Return on Marketing Investment (ROMI) Development, and Senior Managing Consultant Stu Grossman will discuss ways to improve your customer’s ROMI and what to watch out for in order to minimize risks and maximize success. They will share a proven campaign methodology for digital marketing, outlining the entire process.

View Recording HERE


Webinar #4
October 20, 2011 - 2:00-3:00 pm (Eastern)
A Strategic Roadmap for Becoming a Marketing Focused Provider

Many print service providers are investing in marketing services but are struggling to achieve the growth they expected. Becoming a marketing focused company that can address diverse and changing customer needs is a multi-step journey. Join Paul Hudrick, a 30+ year veteran of the graphic arts industry and a Managing Consultant for Kodak MarketMover Business Advantage Solutions, who will introduce a roadmap that covers the incremental steps companies should follow to transition to a marketing focused customer model.  Also participating in the webinar will be Alan Davis, President / Co-owner of BPI Media Group. Alan will provide insight on how his company has successfully moved beyond their core business of print to better serve customers
View Recording HERE


Webinar #5
November 3, 2011 - 2:00-3:00 pm (Eastern)
Enhancing Marketing Processes through Workflow Integration and Effective Brand Asset Management

According to a recent Gartner Group study, companies investing in innovative workflow technologies that integrate into business systems will be 30% more competitive in the markets they serve. Ron Malloy, Kodak’s Director of Enterprise Growth Initiatives, and Jim Haas, Account Relationship Manager, Kodak Design2Launch Solutions, will discuss the critical importance of having efficient marketing workflow processes to streamline and maintain effective brand management. For brand owners, this webinar will explain some of the technologies that improve efficiency by automating and tracking processes to ensure consistency and regulatory compliance. Printers will learn more about how the enterprises you’re working with operate and Kodak’s vision to fully integrate print and marketing workflows in the future.
View Recording HERE


Webinar #6
1st Quarter 2012 TBA 
How to Deliver Multi-Channel Communications That Are Profitable For You and Your Customers

A lot of printers are thinking about getting into multi-channel marketing—providing their customers with a number of media vehicles to reach consumers, such as personalized URLs, e-mail, mobile messaging, QR codes, social media and variable print. But to make it successful for you and your customers, you need to understand the audience, and get the right message to the right people. In this webinar, data analytics expert and Kodak MarketMover Business Advantage Solutions consultant John Sheehan will discuss how cutting-edge data visualization tools can identify the best marketing opportunities.
More Information HERE

Event Date

August 18 - December 08, 2011

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#1 - August 18, 2011

August 18, 2011

Sponsored by

Improve your Productivity and Profitability by Integrating Your Print & Business Workflows

As print businesses strive to drive costs out of their operations, merging MIS and ERP business systems into the production workflow can be critical to boosting productivity, improving visibility into production costs, and increasing automation. Join Nick Benkovich, Director, Integrated Solutions and Technologies, Kodak and Andy Booth, Product Marketing Manager, EFI who will discuss how this integration can help print providers achieve a new level of streamlined efficiency.

During this session, attendees will hear directly from Jim Tomblinson, Director of Operations, Modern Litho-Print, the first company in North America to integrate an EFI™ Monarch MIS with Kodak Prinergy Workflow and InSite Prepress Portal System. Jim will discuss the benefits of this integration, the results they have achieved to date, and where they see additional opportunities for automation and integration going forward.

You will learn how to:

  • Automate processes from MIS planning/scheduling systems through to platemaking.
  • Reduce human touch points and opportunities for error.
  • Achieve visibility into planned versus actual production costs.
  • Automatically track proof and plate material usage and events associated with alterations.
  • Cut production time and costs, improve job flow and facilitate plant-wide communication

PRESENTERS

Nick Benkovich

As the Kodak Worldwide Director of Integrated Solutions and Technologies, Nick is the customer advocate for Kodak Unified Workflow Solutions (UWS), ensuring that the Kodak UWS portfolio reflects the needs of the market, and is positioned to deliver high-value and a return on investment for customers. Nick has more than 15 years of industry experience, focusing the past several years on CIP4 in the areas of MIS and Prepress integration. He is considered one of only 52 JDF experts in the world.

 

 

Andy Booth

Andy Booth is a Product Marketing Manager for EFI. Andy has been in the commercial printing industry for over 32 years, with experience ranging from a graphic artist to a commercial printing plant manager, and many roles in between. He owned a franchised quick print location for 5 years, and has been with EFI for 6 years. Andy’s role with EFI includes customer outreach programs, and developing and maintaining relationship with third party companies, including Xpedx, Lithotechnics, and SmartLinc.

 

 

Jim Tomblinson

Jim Tomblinson is the Director of Operations for Modern Litho and Brown Printing. Jim has been employed with the company for nearly 30 years. Modern Litho and Brown Printing currently employ approximately 120 people. Together, the companies are in operation 24 hours a day, six days a week. As Director of Operations, Jim is responsible for the day to day production in each plant. He has been instrumental in securing Modern Litho’s position as a beta site for EFI and Kodak, developing the first MIS system to run bi-directional throughout the plant.

#2 - September 22, 2011

September 22, 2011

Sponsored by

How to Increase Print Profitability through Better Workflow Automation and Integration

In today’s competitive environment, true automation and integration separates “best-in-class” print service providers from the rest of the pack. According to a 2011 InfoTrends Study, over 60% of printers are prioritizing workflow automation as a best-practice competitive advantage.

In this webinar, Kodak MarketMover Business Advantage Solutions consultant Robert Pill and Brett Linton, Director of Prepress at  Courier Corporation, will discuss how to determine if your software and hardware investments are being utilized to their fullest potential.

You will learn how you can:

  • Analyze and update your operations
  • Streamline and automate labor-intensive processes
  • Achieve full and complete workflow integration
  • Provide enhanced service that will lead to better customer loyalty
  • Offer new, value-add services that will increase customer acquisition and wallet share

PRESENTERS

Robert Pill
Phone: 1-603-578-9942
E-Mail: robert.pill@kodak.com

Robert Pill  is a technical consultant with Kodak MarketMover Business Advantage Solutions, working on custom software development and customer training. Robert has over 25 years experience in the graphic arts market, including 10 years building workflow solutions that  provide connectivity between disparate prepress production systems, and 8 years on the commercial print side.
 

 
Brett Linton
Director of Prepress
Courier Corporation
Phone: 1-978-251-2686
 

Brett has been in the graphic arts industry since 1982, and  has worked for a variety of graphic arts companies in his career, including Atlantic Graphics, Daniels Printing and Merrill Corporation. For the past 7 years Brett has worked for Courier Corporation. He specializes in workflow automation and workflow process, and has a passion for equipment customization, network and systems architecture, and the implementation of new technologies. Brett has had experience with just about every flavor of prepress system available including ECRM, Harlequin, Delta, Scitex, Gerber, Rampage, Artpro, Dalim and Prinergy.

 

#3 - October 6, 2011

October 6, 2011

Sponsored by

How to Sell More by Helping Your Customers Sell More

Customers of commercial printers are really only interested in one thing: selling more, to more people, more often, and for more money. If you can help them accomplish this, they will buy more of your products and services. 

In this webinar, German Sacristan, Manager of Return on Marketing Investment (ROMI) Development, and Senior Managing Consultant Stu Grossman will discuss ways to improve your customer’s ROMI and what to watch out for in order to minimize risks and maximize success. They will share a proven campaign methodology for digital marketing, outlining the entire process. 

You will learn how to:

  • Talk with your customers about what they care about the most
  • Position your company as a valuable partner
  • Define a campaign methodology that will improve your customer’s ROMI
  • Leverage your resources to make marketing campaigns successful
  • Reduce the risk of campaign failure

PRESENTERS


German Sacristan
Return on Marketing Investment Developer
Phone: 703-598-2690
email: german.sacristan@kodak.com

Offering a wealth of international sales, marketing and business development experience, German Sacristan is a results-driven professional who has successfully launched several marketing campaigns, achieving response rates as high as 50%. German is a highly experienced executive who has supported various teams of professionals and businesses to new levels of success in highly competitive markets. He is particularly effective at identifying opportunities, and developing and providing business solutions.

 

Stuart Grossman
Managing Consultant
Mobile: 919-455-6002
email: stuart.grossman@kodak.com

Stu leads Kodak’s MarketMover Managed Campaign Services line, and has over 25 years of experience in wide-ranging marketing, operations and IT roles.  He has served as Director of Kodak B2B CRM, responsible for developing and implementing  customer acquisition and retention strategy, infrastructure and programs.  Stu was also the Americas Region Chief Marketing Officer for a $2B division of Kodak where he initiated and drove data-driven marketing programs, marketing automation, growth initiatives and product launches .  Prior to that,  he had extensive experience managing complex programs including acquisition integration, ERP deployments, and enterprise process re-engineering.  

 

#4 - October 20, 2011

October 20, 2011

Sponsored by


 


 

A Strategic Roadmap for Becoming a Marketing Focused Provider

Many print service providers are investing in marketing services but are struggling to achieve the growth they expected. Becoming a marketing focused company that can address diverse and changing customer needs beyond print is a multi-step journey. To make this journey quickly and effectively, it is critical to understand how to get there. 

Paul Hudrick is a 30+ year veteran of the graphic arts industry and a Managing Consultant for Kodak MarketMover Business Advantage Solutions. In this webinar, Paul will introduce a roadmap that covers the incremental steps companies should follow to transition to a marketing focused customer model.  Also participating in the webinar will be Alan Davis, President/Co-owner of BPI Media Group.  Alan will provide insight on how his company has successfully moved beyond their core business of print to better serve their customers.  He will highlight the transition process, stages of development, implementation challenges, and how these challenges were addressed.

You will learn:

  • Why it is important to make this transition
  • The implications for management, staffing and technology
  • The reasons businesses are not seeing the expected growth
  • How to identify how far along you are in the transition to a marketing focused provider
  • The skills and resources required to make the transition

PRESENTERS

Paul Hudrick
Managing Consultant
Kodak MarketMover
Business Advantage Solutions
Phone: 609-332-9296
E-Mail Address: paul.hudrick@kodak.com

Paul has more than 30 years experience in the graphics arts industry.  Along the way he has held the positions of Journeyman Hot-Metal Typographer, Entrepreneur, Department Manager, Outside Sales Representative, Sales Manager, General Manager, Vice President of Business Development and Managing Consultant. Throughout his career, Paul has seen heavy involvement with start-up and early stage enterprises and working to take them to the next level.

 

Alan Davis
President
BPI Media Group
Phone: 1-800-235-6652
E-Mail Address: adavis@bpimediagroup.com

Alan grew up in the printing industry and has done everything from sweeping floors to sales. Since becoming co-owner and President in 1996, BPI Media Group has added multiple services to assist our customers with their media needs. Alan is a member of numerous industry boards such as PIAS board of directors, Converge Conference Advisory board, and Printing Peer Group

 

 

 

 

 

#5 - November 3, 2011

November 3, 2011

Sponsored by


 

 


Enhancing Marketing Processes through Workflow Integration and Effective Brand Asset Management

According to a recent Gartner Group study, companies that invest in innovative workflow technologies that integrate into business systems will be 30% more competitive in the markets they serve.

Ron Malloy, Kodak’s Director of Enterprise Growth Initiatives, and Jim Haas, Account Relationship Manager, Kodak Design2Launch Solutions, will discuss the critical importance of having efficient marketing workflow processes to streamline and maintain effective brand management. For brand owners, this webinar will explain some of the technologies that improve efficiency by automating and tracking processes to ensure consistency and regulatory compliance. Printers will learn more about how the enterprises you’re working with operate and Kodak’s vision to fully integrate print and marketing workflows in the future

You will learn how you can:

  • Improve processes and enhance communication between marketing and print
  • Reduce labor costs and errors in the creative and print process
  • Increase speed in the production cycle through standardization and collaboration
  • Resolve key industry issues such as regulatory compliance and consistent brand identity
  • Leverage existing systems via robust web services

PRESENTER

Ron Malloy

Ron Malloy is Worldwide Director of Growth Initiatives for Kodak’s Business Solutions and Services Group. His practice focus spans the consumer goods, life sciences and retail industries. With over seventeen years of managing sales and marketing for multiple industries, Ron is able to deliver deep subject matter expertise alongside strong leadership capabilities. He leveraged this experience to co-found Design2Launch, Inc., which successfully launched solution technology for highly efficient process management and visual workflows. As a result, Ron possesses a unique in-depth understanding of the technological, internal and market drivers behind improved workflow, brand asset management and brand security.
Phone: (203) 653-2555
E-Mail Address: ron.malloy@kodak.com

 

Jim Haas
Strategic Account Manager
Kodak Design2Launch Solution
James Haas is a Strategic Account Manager with Kodak and has over 20 years of experience in the fields of packaging and labeling.  Prior to joining Kodak, he managed the Global Packaging & Graphic Design group at Bausch + Lomb where he was responsible for all labeling and secondary packaging worldwide, and led a global team of project managers, packaging engineers, and graphic designers responsible for packaging graphics and marketing materials for vision care, pharmaceutical and surgical products. While at Bausch + Lomb, Jim implemented the Kodak Design2Launch Solution globally for the approval, storage and transmittal of digital assets, including packaging graphics, packaging specifications, and marketing materials.
Phone: 585-978-1046
E-Mail Address: james.haas@kodak.com

 

 

 

#6 - 1st Quarter 2012 TBA

How to Deliver Multi-Channel Communications That Are Profitable For You and Your Customers 

A lot of printers are thinking about getting into multi-channel marketing—providing their customers with a number of media vehicles to reach consumers, such as personalized URLs, e-mail, mobile messaging, QR codes, social media and variable print.

But to make it successful for you and your customers, you need to understand the audience, and get the right message to the right people. In this webinar, data analytics expert and Kodak MarketMover Business Advantage Solutions consultant John Sheehan will discuss how cutting-edge data visualization tools can identify the best marketing opportunities.

You will learn about:

  • Enhancing customer data with not only demographic data, but lifestyle choices, interests, and behavioral attributes
  • Data mining techniques that extract patterns and summarize it into useful information
  • Creating customer groups to make your campaigns as targeted as possible
  • Predictive modeling techniques that help ensure campaigns achieve sales targets
  • Seamlessly leveraging each marketing message across all communication channels

PRESENTER

John Sheehan
Phone: 585-726-9976
E-Mail Address: john.sheehan@kodak.com
 

Michael O’Brien
Printing Partners
Phone: 317-635-2282

Sponsored by

Registration

Offered as a benefit of the Kodak Graphic Communications Group, there is no charge for members or non-members to attend this 6-Part IdeasOnline Kodak Educational Webinar Series. Register for the series and gain access to all six LIVE sessions attend as your schedule permits. Registered users will receive access to all session recordings via the IdeasOnline Webinar Library.

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