How to Add Mobile Marketing to Your Media Mix - QR codes and More!

Broaden your audience and communicate in a more meaningful fashion while developing measurable brand awareness and brand loyalty.

By the end of 2011, nearly half of all Americans will own a smartphone. Your clients are becoming more and more mobile. Are you visible in the mobile marketing space or are you going to be left behind with the old traditional forms of marketing?

In this IDEAlliance webinar program (part 1 of 3) you will learn how to tackle the mobile marketing space with a meaningful approach that integrates easily into your existing print and multi-media marketing efforts by adding a new spoke to your marketing wheel.

Today’s new communication tools have clients looking for providers and connecting with businesses in both the print and the new mobile venue. Through mobile communication, existing and potential clients can easily develop brand awareness and loyalty. Learn how to integrate mobile marketing into your current media mix so as to maximize your market presence by reaching a wider audience faster and more meaningfully with an additional media.

Learn how to integrate mobile marketing into your current media mix and maximize your presence in the market by reaching a wider audience in a faster and more meaningful way.

In this program you will learn how to…

• Know the statistics behind the rapidly growing mobile market
• Capitalize on communication opportunities that smartphones offer.
• Reach a broader audience anywhere, all the time.
• Learn the components of having a mobile presence.
• Understand how to navigate your mobile marketing as a 2 way street
• Make your print material interactive.
• Manage the Feedback that your campaign generates

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Creating Successful Mobile Campaigns – User Experiences and Engagement Strategies

Avoid pitfalls of using 2D bar codes just to look “with it.” Understand how the user experience and engagement can vary depending on the mobile device to assure a positive experience for all.

Mobile strategies are a lot more than a 2D bar code. What’s behind the code and the user experience can make or break your mobile campaign. Learn how to implement the new best practices in your mobile campaign in order to reap the rewards of the new communication opportunities that are coming to market with smartphones.

A poorly conceived mobile marketing campaign can be a frustrating experience for the user and can result in negative feelings towards your business. On the flip side, an engaging, positive experience for the user can turn into customer referrals, and encourage the user to come back for more, thereby increasing brand loyalty.

Learn the best practices for mobile marketing that will assure the desired results of your mobile marketing campaign and understand how a positive user experience can lead to a viral effect of unprecedented positive proportions.

In this program you will …

• Hear about three 3 success stories and one "less than stellar" to understand why they did or did not succeed. 
• Learn best practices to avoid pitfalls that create a negative user experience.
• Maximize mobile marketing efforts with appropriate calls to action.
• Understand how different phone devices can lead to different experiences.
• Add value to your clients’ print material through the use of 2D codes.

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Driving and Creating Mobile Marketing Campaigns - the Nuts and Bolts

Find out how to build your campaign to run like a well oiled machine with easily scanned 2D codes, achieving flawless user experiences and meaningful feedback for all parties involved.

The proper setup behind 2D bar codes within a mobile marketing campaign will determine its success if you know the pitfalls to avoid.

The question is how do you build the architecture to support your campaign and get the desired effect?  Do you develop this architecture internally or externally? How do you test to make sure it works?

A flawless implementation and successful rendition of your mobile marketing will depend greatly on the technical aspects that drive the campaign. Make sure your campaign is built on a platform to give you maximum results.

In this IDEAlliance webinar program (part 3 of 3), you will learn the inner workings of what is behind a 2D bar code and how you can make (or break!) a mobile marketing campaign to assure your campaign rolls out flawlessly.

In this program you will …

• Know the basic technicalities to make a 2D bar code scan effortlessly
• See how systematic testing  can avoid pitfalls before campaign launch
• Get the information on how to track the user experience 
• Learn how to gather and interpret analytics from your 2D bar codes
• QR Codes in Digital Signage

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