September 28 - November 30, 2011

Executing Cross-Media Communications: What, Why and How - 5-Part Webinar

Online Event via WebEx

A Special 5-part IdeasOnline Webinar Series On Maximizing Print in a Cross-Media Mix

Produced in partnership with InfoTrends

This series will:

  • Share the importance of adding multi-channel media solutions to your business
  • Educate you on emerging technologies, and
  • Clearly convey how to blend print, mobile, social and online media.

Rapid changes in technology, coupled with media savvy print and marketing buyers, demand increasing responsiveness and greater collaboration from media service providers to fulfill complex projects that include multiple media channels. Executives in both the boardroom and the front office are demanding that return on investment be documented for all expenditures. There also is increasing pressure to move budget to nontraditional media.

This 5-part series discusses how to use these trends to grow revenue and assure print remains an integral component in the media mix.

Session 1:
Wednesday, September 28, 2011                              
All Channels On
Assessment and analysis of the state of multi-channel marketing today.
RECORDING NOW AVAILABLE


Session 2:
Wednesday, October 12, 2011                         
Print Meets Mobile
The opportunity and underlying technologies of mobile marketing.
 RECORDING NOW AVAILABLE

Session 3:
Wednesday, October 26,2011                                  
Print Meets Social
Understand and utilize Intelligent Mail, SMS, Augmented Reality, QR codes and more. 
  RECORDING NOW AVAILABLE

Session 4:
Wednesday, November 9, 2011                                 
Print Meets Online
How campaigns leverage PURLs, customized landing pages and other data driven content.
  RECORDING NOW AVAILABLE
 

Session 5:
Wednesday, November 30,2011                               
The Bottom Line:
Measuring and Communicating Results
Metric tools that cut across media types and measure and monitor results.
  RECORDING NOW AVAILABLE

Produced in Partnership With

 

Event Date

September 28 - November 30, 2011

IdeasOnline Event

Address: 
Online Event via WebEx
URL: 
ideasonline.webex.com

Access instructions will be emailed 24-48 hours before the event.

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Session Details

 

Session 1:
All Channels On


Barb Pellow
Group Director
InfoTrends		 Joe Manos
Executive Vice President
MindFireInc		 Bill McHugh
President
mslDirect

 

 

 

All channels are on" as businesses are finding that reaching customers via multiple touch points does have a profound effect on their marketing efforts.  In this session, industry expert Barb Pellow shares her insight and recent InfoTrends research about the next generation of customer communications. As businesses are looking for tools and partners that can deliver their message using multiple channels beyond print, cross media capability is quickly becoming an essential factor for success.  Included in the discussion will be an assessment of the state of the cross-media marketing market today and its future direction as well as insight into marketing executives' and agencies' needs, perceptions, and challenges in implementing cross-media marketing campaigns where "all channels are on".

Session 2:
Print Meets Mobile


Bryan Yeager
Senior Consultant
InfoTrends
David Javitch
VP Marketing
ScanBuy Inc.

Steve Myers
General Manager
Lion Nathan NA

Video didn’t kill the radio star. And mobile technology isn’t going to kill off the billboard or print.  But can they and should they work together?  This session will explore the role that mobile can play as part of a more holistic integrated communications world. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways.  Traditional print materials like books can blend in augmented reality for educational purposes and QR codes can provide links to YouTube videos for product information.  This webinar will explore both the opportunity and the underlying technologies.

Session 3:
Print Meets Social

Matt Rees
Senior Consultant
InfoTrends
John Foley
CEO  CMO  
Grow Socially
Some of the most successful cross media communications have not only employed smart technologies like Intelligent Mail barcodes, SMS text messaging, Augmented Reality and QR codes, but have also fully utilized Social Media communication channels such as Facebook, Twitter and LinkedIn. During this educational webinar you will learn how to leverage social media as part of both B2B and B2C cross media communications as well as hear how successful companies have implemented campaigns and the underlying technologies to drive business results.

Session 4:
Print Meets Online

Bryan Yeager
Senior Consultant
InfoTrends

Renee Hall
VP of Business Dev.
Dukky

Jeremy Stine
Stine Lumber
Marketers are facing tough challenges, including tighter budgets and shifting business models. Meanwhile, CEOs are demanding that marketers provide better measurement and visibility across the company to justify marketing spend. CMOs are challenged to reshape, restructure and re-skill their organizations. Marketing groups must now fill the pipeline with predisposed prospects, optimize customer value, and be accountable for demand generation and market differentiation through integrated, multi-channel campaign management. In this session you will hear about successful B2B and B2C campaigns that have effectively leveraged print and online components and the underlying technologies including personalized URLs, customized landing pages and data driven content.

Session 5:
The Bottom Line: Measuring and Communicating Results
Wednesday, November 30, 2011 – 2pm ET


Barb Pellow
Group Director
InfoTrends

Larry Zusman
Marketing Mgr
XMPie

 

Christian Kopocz
Owner
prindoz

At the end of the day, marketers need to know what is working and what isn’t. Good marketing software tools can accomplish this by consolidating all of the data about your campaigns, responses, and other customer interactions into a single dashboard. The problem is these analytics can often get over-complicated—so much so, that you end up with meaningless information overload. In this session, you will hear about tools that cut across media types that measure and monitor metrics. Organizations will discuss how they have leveraged a variety of tools on a day-to-day basis that keep them on top of their business. They will discuss how they are alerted for campaign anomalies and the ability to drill-down and slice-and-dice when specific events of interest pop up.

 


 

 

 

 

 

 

Produced in Partnership With

 

Registration

No fee to attend, courtesy of IDEAlliance and InfoTrends

Venues