XTech2012 Virtual Seminars
- In the XML Solutions Track, learn how to publish beyond the page, in these advanced XML "how-to" videos.
- In the Emerging XML Technologies Track, discover the importance of emerging technologies on tomorrow's media production workflows from our industry's technology leaders.
- Hands-On Labs and Workshops as presented at XTech2012
DOWNLOAD PRESENTATIONS FROM XTECH 2012
XML SOLUTIONS
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XML Workflows that WorkDale Waldt, Manager Content Architecture Engineering, LexisNexis No matter what kind of publisher you are, XML has become a must for efficient cross-channel content delivery. The question remains however, where does XML fit in your workflow? For many publishers, "XML first" is a natural. But, what about publications where design is as important as the content? In this Keynote, Dale Walt will provide insights into a variety of XML workflows and offer guidance on selecting the XML workflow that will work for you and your operation. |
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Leveraging XML to Enable Cross-Media PublishingStephen Arbour, Managing Editor, Inc. As the need for cross-media publishing increases, publishers must rely more on automation to speed the production of print, Web and tablet editions on a consistent basis as part of the normal production workflow. In this session learn how to leverage XML as key component of cross-media publishing, with specific focus on print-to-Web, print-to-tablet and xml-to-print-and-tablet automations. Case studies based on the American Chemical Society, Rolling Stone Magazine, and Sotheby's auction house will be used to illustrate key points in this presentation. |
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Automating Cross-Platform Book Publishing with XMLJohn Dobbin, Principal Nexus IT Dymocks is Australia's largest bookseller. Rather than resign themselves to ever-shrinking book sales, they have decided to change the playing field. Through the creation of a fully automated book publishing process they are opening the market to nascent authors, allowing them for very little cost to create a very professional looking Print or eBook and publish it. The key to the solution is XML. Learn how Dymocks is using XML to transform its publishing business.
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Managing Links for Cross-platform PublishingMark Baker, CEO Analecta Communications Managing links is a significant problem when content is to be reused in different contexts and media. The problem is, how can you guarantee that the target of the link is going to be available or appropriate in every context or media in which the topic is reused? Various solutions have been attempted, from simply removing all links from reusable content, to mapping links externally. But such approaches tend to be cumbersome and often compromise the usability of the content. Soft linking provides an alternate approach which not only resolves the problem of links in reusable content, but reduces the burden of link creation for authors and allows far richer linking of topics. |
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XML Content: The Devil's in the DetailsDorothy Hoskins, XML Architect, Jouve NA
How can publishers organize effective workflows to do markup for highly granular XML? What skillsets are needed, and how can they be developed? What roles can automation play? |
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The Ultimate in XML: Media ConvergenceThaddeus Kubis, Evangelist, Institute for Media Convergence We are currently undergoing a radical shift in the delivery of information. As the recipient strives for more and more information we demand to have it our way, as in OUR media. We require branded content and context, we seek to define the delivery media of our choice. We strive to view our needs, on a device or devices our choice. How many screens or devices will you view today, tomorrow, next week. In this session, learn more about = the future of Media Convergence, a combination of content, communications, computer technology and yes the consumer. Case studies will be provided and examined. |
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XML Up Front: Benefits and GoblinsMark Gross, President Data Conversion Laboratories Breaking through the myths, this presentation will review the benefits and pitfalls of an XML upfront implementation from a data perspective. It will cover some of the challenges that surface when publishing directly from XML -- graphics placements, tight layouts, and complex tables – and the tradeoffs you might need to consider. Learn about the kind of things you should think about in advance, when considering where XML should fit into your publishing workflow. |
EMERGING XML TECHNOLOGIES
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HTML5: Overview, Update and Future
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EPUB3: Overview, Update and Future
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JSON and XML
Norman Walsh, Lead Engineer, MarkLogic Corporation JSON, or JavaScript Object Notation, is a is a lightweight text-based open standard designed for data interchange. Learn more about JSON and how you can leverage this technology in your XML Implementations. |
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Metadata: RDFa and Microformats
Jeff Finkelstein, RDFa Working Group, founder Customer Paradigm RDFa and microformats provide a a thin layer of markup that you can add to your web pages to makes them understandable for machines as well as people. Learn more about RDFa, current status and ways you can leverage RDFa on your websites. |
Hands-On Labs and Workshops as presented at XTech2012
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XML for eReadersToday many different XML tagging schemes are used to create an eBook. This tutorial provides an introduction to the dominant eReader formats including EPUB and Mobi. It also provides and introduction to the new KF8 format for Kindle Fire and EPUB3. Instructor: Shellie Hall, Technical Consultant, Typefi
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Intro to PRISM/nextPubThe nextPub XML Source Specification defines rich semantic encoding for source content so that it can be transformed and served to a wide variety of output devices including eReaders, mobile tablet devices and beyond. In this session learn more about nextPub, the nextPub model and about PRISM metadata and controlled vocabularies on which nextPub is based. Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications
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Intro to PRISM/nextPub® Part IIIn Part II of the nextPub tutorial, you will learn about the nextPub XML encoding model. Tagging of nextPub content units, content components and media objects will be highlighted. Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications
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Hands-on Introduction to XMLThis hands-on tutorial provides a basic understanding of what XML is as well as the basics of XML tagging. A simple XML tagging exercise will be included. Instructor: Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin
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Hands-on From InDesign to XMLThis tutorial provides a step-by-step process that can be employed to move from InDesign to XML. Included will be the issues that an InDesign designer needs to consider when XML output is publishing goal, the relationship of InDesign templates and styles to XML elements and attributes, exporting XML from InDesign and the use of XSLT to facilitate export of content to XML. Instructor: Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin
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Hands-on Introduction to HTML5HTML5 is gaining credibility as a delivery platform for publications, not only on the Web but as an alternative to the publication apps that we see today on tablets and smart phones. In this session learn what's new in HTML5 when compared to HTML4, try your hand at tagging content with HTML5 and interact with some of the kool new HTML5 experiments on the Web. Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications |
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Introduction to Rights ManagementThis tutorial provides an overview of the issues of rights management that are front and center as publishers bring content to the tablet publishing channel in addition to print. Use of the PRISM Usage Rights Vocablary to capture usage rights will be highlighted. Instructor: Linda Burman, LA Burman Associates
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