8:00am-12:30pm

Golf Tournament – Naples Grande Golf Course

10:00am

Registration Opens           

12:00pm

Welcome Lunch

Sponsored by Xerox

1:00-2:30pm

Opening & Welcome

KEYNOTE

Are We Asking the Right Questions?

Drew Davis

The Internet Cosmonaut

Tippingpoint Labs

Drew is always asking big questions and analyzing data to understand markets, online forces, and business models.  His research has resulted in the creation of innovative online metrics including:

·      Online Brand Value

·      Category Brand Value

·      New Media Life Cycle

·      Print in the Mix

·      Social Media Balanced Distribution Portfolio

2:30-3:00pm

Refreshment

Sponsored by Brown Printing Company

3:00-3:45pm

Brand Management in a Shifting Marketplace

Pete Thornfield

Director of Marketing

Mission Foods

3:45-4:30pm

Advertising Production: New Technologies Re-Defining Workflows

Dennis Warlick

Vice President, Strategic Technologies

Deutsch, A Lowe & Partners Company

The process of marketing print production was generally unchanged for several generations. Technologies like desktop publishing, the Internet, PDFx1a, metadata, VDP, dynamic workflows, and DAM, have radically altered the landscape. These technologies are enabling powerful, highly customized marketing messages and, at the same time, yielding a bleeding-edge environment. The last decade alone has seen profound changes in workflows, staffing, team positions, and considerable consolidation. At Deutsch, they've integrated and leveraged these technologies in previously impossible and effective ways.

4:30-5:15pm

Metrics & Readership: What Advertisers and Publishers Will Want to Know About the Future

Co-Presenters:

Risa Becker, Vice President, Research Operations, GfK MRI

Jay Mattlin, Senior Vice President, New Ventures, GfK MRI

GfK MRI, the leader in readership research for magazines, will share new results and findings from a GfK MRI recent readership study. Risa and Jay will discuss the steps GfK MRI is taking to produce the magazine metrics of the future and the necessary steps the industry can take to produce other metrics vital to the role of magazines as an advertising medium in the cross-platform era.

5:15-6:00pm

Roundtable: Are We Asking the Right Questions?

Moderator:

Andrew Davis, The Internet Cosmonaut, Tipping Point Labs

Panelists:

Risa Becker, Vice President, Research Operations, GfK MRI

Jay Mattlin, Senior Vice President, New Ventures, GfK MRI

Pete Thornfield, Director of Marketing, Mission Foods

Dennis Warlick, Vice President, Strategic Technologies, Deutsch, A Lowe & Parters Company

6:30-9:00pm

Welcome Event

Join us for a casual and relaxing evening of drinks, food, and music.

Sponsored by:

Quad/Graphics, Inc.

Verso Paper Corp.

8:00am

Continental Breakfast

Sponsored by Dalim Software & Blanchard Systems

8:30-9:15am

Opening & Welcome

KEYNOTE

Mike Jackson

President & CEO

Verso Paper Corp.

9:15-10:30am

Trends & Forecasts for the Economy

Ken Goldstein

Economist

The Conference Board

Back for a 5^th year in a row, Ken applies his look back in the rearview mirror and ahead into his crystal ball…

10:30-11:00am

Refreshment

Sponsored by Brown Printing Company

11:00-12:00pm

Paper Economics 2012

Brendan K. Lowney

Principal, Macroeconomics

Forest Economics Advisors LLC

12:00noon-1:30pm

Luncheon

Sponsored by Solystic

KEYNOTE

Mark Acton

Vice Chairman

U.S. Postal Regulatory Commission

IDEAlliance Awards Presentations

Leonard Holzinger Service Award

David Jensen Vision Award

1:30-2:30pm

Concurrent Roundtables

Here’s your opportunity to participate! In interactive, roundtable discussions, industry thought-leaders will lead focused discussions on topics of interest to YOU!  Come prepared with your questions and concerns for any of our roundtable topics:

1.     360° Workflows: Print to Digital & Mobile Platforms

Joe Cha, President, Hipzone

John Puterbaugh, Ph.D.,Founder & Chief Executive Officer, Nellymoser, Inc.

2.     Premedia: Strategies For Growth & Profits

Chip Harding, Vice President/Partner, CSS Group Inc. & Chairman, IDEAlliance

Marriott Winchester, Senior Vice President, SGS International & Director, IDEAlliance

3.     U.S. Postal Service: In the Perfect Storm – Creating Opportunities

            Ben Madril, National Director, Mailing Sales and USPS Liaison, Trend Offset Printing

Anita Pursley, Vice President of Postal Affairs, RR Donnelley

2:30-4:00pm

The Print Supply Chain: New Directions

Chris Bondy

Gannett Distinguished Professor

Interim Administrative Chair, School of Print Media

Rochester Institute of Technology

With CEO Roundtable

4:00-5:30pm

Town Hall with Refreshment/Reception

Sponsored by FujiFilm

State of the Association

·      A Look Back at 2011

·      Key Initiatives for 2012

·      Print Specifications – SWOP & GRACol Revision

·      Going Digital – nextPub & Beyond

·      Alliances & Globalization

Open Evening

7:30-8:30am

Concurrent Breakfast Roundtables

Sponsored by Dalim and Blanchard Systems

1.     IDEAlliance & Digital…Establishing the New Playing Field

              nextPub, PRISM, XMP Acid Test & More

                    Dianne Kennedy, Vice President of Emerging Technologies, IDEAlliance

2.     IDEAlliance & Print…Setting Trends & the Future of Color Specifications

                    SWOP, GRACol, G7 & ISO Standards

        Joe Fazzi, Vice President of Media Production Technologies, IDEAlliance

8:30-9:15am

Opening & Welcome

Standards Create Value

Stephen Kaufman

Chief Technology Officer

SCHAWK!

9:15-10:15am

Content & Channels: Multimedia Strategies Today & Tomorrow

Zeke Koch

Director of Product Management, Digital Publishing

Adobe

10:15-10:30am

Refreshment Break

Sponsored by Brown Printing Company

10:30-11:30am

Publishing Executive Roundtable

11:30am

Adjournment