This Workshop, led by Linda Burman, IDEAdvisor and CEO of L. A. Burman Associates, is designed to jumpstart your rights management implementation for digital content in a digital world. It addresses both basic and advanced requirements and explains how to employ rights management to reduce risk of non-compliance with licenses.

After completing this workshop, you’ll understand why rights management is so critical for fully leveraging all types of content and how industry standards, combined with technology systems, can be employed to solve the rights management needs in your company.

Training Agenda - Day One

8:30 AM
 REGISTRATION

9:00 AM 
OVERVIEW: RIGHTS MANAGEMENT: WHY COMPANIES LIKE YOURS NEED IT NOW
Rights management plays a critical role in every content monetization strategy. You can’t sell and reuse your digital assets unless you can easily access the information that tells you where, when and how you can fully leverage your content.
This session introduces the terminology of digital rights management including “DRM”, “rights tracking”, the difference between managing royalties and acquisition permissions and the various types of rights. It also explains the interaction with content technologies including digital asset management (DAM) Content Management (CMS) and Web Content Management (WCM) systems.  

10:30 AM 
BREAK

10:45 AM 
ANALYSIS: PAIN POINTS AND RIGHTS WORKFLOWS
What are your perceived rights management requirements and issues? What is the ideal supply chain workflow for rights managed content in your company? What will it take to get there?
The challenges you face may vary from basic to very complex. With the help of the instructor, attendees will analyze their rights requirements using the workflow documents they brought with them.

12:00 PM 
WORKING LUNCH

1:00 PM 
 METHODS AND TOOLS FOR DEVELOPING USE CASES
What is the role of User Scenarios in the implementation of a usage rights management system?  IDEAdvisor, Linda Burman will illustrate a Use Case Template that can be used to develop these scenarios using business requirements and workflow analysis. 

1:30 HANDS-ON USE CASE DEVELOPMENT
Participants will develop Draft Use Cases that address the pain points, business goals and workflows from the previous sessions.

3:00 PM 
BREAK

3:15 PM 
RESOURCE REQUIREMENTS FOR IMPLEMENTATION


Learn the resources required to implement a rights management system. Discussion will focus on your current organizational teams, existing technology platforms and will help you identify stakeholders and resources that must be added to ensure success.

4:00 PM 
ADJOURN 

Training Agenda - Day Two

9:00 AM 
INTRODUCTION TO METADATA and RIGHTS METADATA
In every company, terminology varies substantially among business groups depending on their goals. Even terms such as “metadata”, “taxonomy” and “keywords” are often defined differently as are “channel”, “platform”, “format”, “ownership”, “asset-type” and “geography.” Knowing the terminology enables you to discuss rights issues with greater precision and come to agreements more rapidly.

9:30 AM 
INTRO TO RIGHTS METADATA STANDARDS
Industry rights metadata standards provide an enormous business advantage. The PRISM Usage Rights Standard, PLUS, NewsML, ODRL and other rights metadata standards will be introduced.



10:30 AM 
BREAK

10:45 AM 
STRATEGIES FOR IMPLEMENTING RIGHTS MANAGEMENT Continuing with the overview of industry rights metadata standards, the instructor will help attendees analyze their Use Cases and determine if they can be matched to specific rights fields in industry standards, depending on their particular needs.

12:00 PM 
LUNCH

1:00 PM 
 IMPLEMENTING RIGHTS MANAGEMENT: ROLE Of TECHNOLOGY  While analysis of business goals, workflows, and applicability of rights metadata standards can be done outside of technology systems, the need for integration with your company’s contract and content systems will have an impact on your implementation plan. This session will explore some of those implications.

2:00 PM 
GOVERNANCE OF RIGHTS MANAGEMENT SYSTEMS


Governance is key to the maintenance of any system but is even more critical when license terms need to be kept up to date in USER systems. This session explores the key components of rights metadata governance and how to implement it.

2:45 PM 
BREAK

3:00 PM 
RECOMMENDATIONS FOR NEXT STEPS
In the closing session, Linda Burman will assist attendees in developing next steps for implementing rights management in their companies. This will be an interactive, brainstorming session providing concrete results.

4:00 PM 
ADJOURN