Monday, September 10

7:00am

1:00-2:30pm
VISION

The Future of Digital Is Print
Drew Davis
Chief Strategy Officer & Co-Founder
Tippingpoint Labs

As chief strategy officer and co-founder of Tippingpoint Labs, Drew and his team have built digital strategies for such publishers as Rodale and Meredith, helping them thrive in a world of integrated media. In this session, Davis shares his proven strategies for print providers and publishers to recapture market-share in the new media landscape by using the power of digital to leverage print. For over a decade, Drew has been dedicated to changing the way publishers and print providers think, and how brands market their products in a digital world. He’ll share his methodological approach to developing digital strategies that drive revenue and growth.

A copy of Andrew Davis' just-released book, entitled "Brandscaping:  Unleashing the Power of Partnerships," will be provided to each Spectrum Conference attendee, compliments of Trend Offset.

The media production supply chain is a changin’ – and it starts with customers.  What they want – How they engage – How we measure.  Here we look at three case studies to wrap us around where we are today and where we’re headed.  We follow the CASE STUDIES with a CROSS-TALK to discuss your questions, applications, and next steps for you and IDEAlliance.

Analytics & New Advertising Models in Print & Digital

Josh Courtney
Chairman & Chief Creative Officer
VODA Brands

Josh is Entrepreneur and Founder/Chairman/Chief Creative Officer of VODA Brands (parent company to VODA Studios, VODA Digital & VODA Locations.)  At VODA Brands, he has designed, implemented and managed some of the most successful studios in the country. Starting his career at Corbis, he quickly moved forward as Media Manager at ESPN, in new media as well as broadcast. As Director of Photography for Nordstrom, he built one of the first retail in-house multimedia capture studios and helped digitize their workflow, saving the company millions while setting a new creative quality bar for the storied retailer. Mr. Courtney then founded VODA Studios, the cornerstone of VODA Brands and one of the top 20 studios in the country. With the progression of technology, VODA continues to be a force in digital media with the launch of VODA Digital, servicing major brands and agencies on the West Coast.

Todd Emerson
CEO
Kikata, Inc.

Todd has held leadership positions at mobile data solutions companies since 2000. Todd has designed, launched, and managed analytics-driven white-label mobile data solutions for some of the top US mobile operators. Todd’s solution designs include a wide array of mobile-centric technologies including analytics, mobile web, rich client, data synchronization, messaging, and voice recognition. Tens of millions of mobile phone users actively use Todd’s solutions on a monthly basis. In addition to his work with in the mobile sector, Todd is the founder of Kikata, a business technology solutions company that focuses on delivering and integrating emerging technology solutions (analytics, RFID, mobility and cloud‑based infrastructure.) His analytics-driven RFID solutions have been widely recognized in the technology sector and reported by Forbes, InfoWorld and the Wall Street Journal.

Motivating a Direct Response (or, Will Readers Ever Scan Print Ads with Mobile Devices?)

Digital Agencies Transforming Media Production

Thomas Tancredi
Founder & CFO
DOM & TOM

Tom is the CFO and Co-Founder of Dom & Tom, Inc., a digital design and development agency in New York, NY. Tom has more than seven years experience coordinating creative and development teams, negotiating contracts, and directing digital workflows. In the past year he’s worked with brands such as L'Oréal, Hearst Corporation, Random House, The Children’s Place, and many others. Tom has a Masters in Finance from Baruch College, NYC.

Open Forum to Discover, Debate and Drive Media Production
Print in the Media Mix?

In this open forum, we discuss and debate key drivers in the future of print media.

• Social media is changing the face of targeted advertising. How does Print keep up?
• Print isn't dead, but are we tipping towards a digital-only portfolio?
• We are connected 24/7, will we see a backlash of "anti-connectivity"?
• What's the impact on print providers who adopt a "digital first" workflow strategy?
• How do we maintain the relevance of print in the media mix?

Tuesday, September 11

DAY 2: BEST PRACTICES TODAY FOR TOMORROW

8:30-9:15am
VISION

Digital Publishing 2015

Steve Hart
Senior Publishing Consultant
Adobe Systems

Scott Dadich
Vice President, Editorial Platforms & Design
Condé Nast

Two leading publishing strategists will share their vision and insight on the future of digital publishing - its workflows, players, and technologies.

Emerging Standards for Publishing – HTML5, PRISM 3.0, EPUB and PSV
Including Release of nextPub’s new PRISM Source Vocabulary, a dynamic publishing architecture
In April 2010, the launch of the iPad signaled the exciting new era of interactive, innovative publications with new revenue opportunities for publishers. But using today's workflows, tools and technologies, producing editions across media channels is inefficient, redundant and expensive. And equally important, an adapted print product delivered on digital platforms inherently has limitations. In order to keep pace and excel, publishers must consider emerging technologies to serve as the foundation for tomorrow’s systems. In this session learn more about four new standards that every publisher should understand, HTML5, PRISM 3.0, EPUB and PSV.

Dianne Kennedy
Vice President of Digital & Emerging Technologies
IDEAlliance

Enhancing Your Workflow for Video Production
The use of video to enhance print publications for delivery on tablets and other digital platforms has had a significant impact on production workflows.  In response to this call for action, IDEAlliance has launched the EVE (Enabling Video Enhancement) Working Group.  The goal of this group is to remove points of friction and redundancy in video production workflows while maximizing quality and distribution flexibility.  A secondary goal is to maximize the use of video assets across distribution channels.  Learn how you can save time and money by employing best practices coming from this important initiative.

John Puterbaugh, Ph.D.,
Founder & CEO
Nellymoser, Inc.

John has more than 20 years of experience in creating and developing interactive rich media solutions for IP networks, mobile phones and other consumer products. He is an industry leader in delivering print to mobile solutions for marketers and advertisers including interactive video, commerce and rich media marketing campaigns to mobile phone users. Customers include Amazon, Target, AT&T, Verizon, San Disk, Adobe, Hearst and Conde Nast. Nellymoser’s technology can be found in over 1 billion consumer products including Microsoft Xbox/Xbox 360, Sony Playstation and Leapfrog’s Leapster game titles, and Adobe’s Flash.  Educated at Princeton University, Dartmouth and Oberlin, he has taught courses and lectured on interdisciplinary topics related to music and media, computers and cognition.

Best Practices for Tablet Advertising
In this session, members of the Digital Ad Lab Initiative will debut their new set of Best Practices for Tablet Advertising.  A cornerstone of this work is the availability of a set of industry standard terms that can be employed by publishers and agencies when developing and posting specifications for advertising on tablets.  Accompanying this new set of industry terms will be specific best practices for tablet ad production.

Tom Beckenham
Founder & CTO
Specle

Harold S Geller
Chief Growth Officer
Ad-ID LLC 

Dale Bryson
Director of Prepress Services
Source Interlink Media

Premier Sponsor Presentations

Blanchard Systems/Dalim Software
EFI
FUJIFILM
Trend Offset
Xerox

With Innovations in Media Production & Delivery

Moderator
David Steinhardt
President & CEO
IDEAlliance

1:45-2:30pm
VISION

THE NEW AGE IN TECHNOLOGY SOLUTIONS: CREATIVITY, CONNECTIVITY & COLLABORATION
Erik Schut
President & Co-Founder
Woodwing Software

Erik has more than 15-years of experience in developing state-of-the-art solutions
for the publishing industry. Schut will share his expertise on how to utilize the
latest technologies in digital publishing and creativity to produce best-of-class solutions for your clients. Erik is one of the innovation drivers in the fields of cross-media and tablet publishing solutions for newspaper, magazine and corporate publishers, and is one of five finalists for this year's LOEY Award, a prize awarded annually to the Leading Online Entrepreneur of the Year.

Delivery systems are key to moving content to output platforms – print or digital. Hear from the builders of the new Harvard Business Review iPad app on the needs and challenges of integrated content delivery.

3:15-3:45pm
VISION

LESSONS LEARNED: A TECHNOLOGIST TURNED PUBLISHER
Patrick Becker
President, Aysling Digital Media Solutions
Publisher, The Ann Magazine
We work in a cross-media world.  Technology underpins all we do today making it possible to create media-neutral content for all platforms.  Increasingly, technology is seen as THE ANSWER to automating and streamlining workflows into A WORKFLOW. But is technology the answer publishers are looking for?  What are the lessons learned since the birth of the Tablet?  How can we better apply technology solutions?  Here we get the lessons learned from a leading publisher and technologist.

Across the Pond…Media in Europe – Advertising, Standards & Workflows
Tom Beckenham
Founder & CTO
Specle
Tom Beckenham is a technology entrepreneur and the founder and CTO of Specle - the UKs most comprehensive ad specification web site, and ad delivery network. Tom is actively involved in standards development for both IDEAlliance and the Ghent PDF Workgroup (GWG). He is the co-chair of the GWG Job Ticketing committee, and is a steering committee member and regular speaker at DAL in London.

We have heard it before; best practices, standardized workflows, cycle time reduction, cost containment, grow your business. Our industry is at a critical juncture. We can create and distribute information with the push of a button, but does it really relay the message we are trying to convey? Printing is a mass manufacturing process. Many products are manufactured regionally to take advantage of distribution savings and maximize the cycle time. Good process control uses these best practices, specifications and standards as the benchmark for successful message/product delivery. There are new metrics being deployed across the workflow and supply chain that IDEAlliance has identified.  Our latest update to the SWOP & GRACoL Specifications – the Printing Guidelines v12.0 – identifies these enablers to successful process control. In this session we highlight what’s new, and what’s still importantin print production.

Joe Fazzi
Vice President Media Production Technologies
IDEAlliance

Ron Ellis
Ron Ellis Consulting, LLC

Open Forum to Discover, Debate and Drive Media Production
The New Profit Center: Standards & Specification Implementation
New standards and specifications are playing a significant role in workflow strategy, technology advancement, and new tools for print production operations. In this open forum, you’ll learn what’s new and important to keep your staff, operations, and supply chain current. Join us as we debate what’s on the horizon with standards and specifications.

• TR015 (G7) and TR016 (Tolerance & Conformance) are important new specifications
• New lighting and instruments are now available that support the updated lighting requirements.
• IDEAlliance will release six new North American Reference Print Conditions at Spectrum
• IDEAlliance has adopted an enhanced methodology for managing color
• The PDF standard is continually being updated, with the "X"pectation that this standard will pave the path towards cross platform digital workflow
• Debate the benefits of printing to process control aims vs characterization data

Moderator
Steve Smiley
SmileyColor, LLC.

Tim Quinn
Consultant
Nazdar

Ray Cheydleur
Global OEM Technical Manager
X-Rite

Chris Brown
Engineering Manager
Mutoh America

Don Schroeder
Director Solutions Development
Fujifilm North America

Wednesday, September 12

DAY 3: PUTTING IT ALL TOGETHER

8:30-9:15am
VISION

ADVERTISERS & MEDIA OUTLETS: MODELS & MONETIZATION
Bob Liodice
President and Chief Executive Officer
Association of National Advertisers (ANA)

Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003.  Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.  He joined the ANA as senior vice president in 1995.  Bob is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulation Council, The Partnership at DrugFree.org, Advertising Educational Foundation, the Mobile Marketing Association, and the World Federation of Advertisers.  

Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.

11:00-12:00noon
VISION

Where Do We Go From Here…
Bob Sacks
President, Precision Group
Publisher, Heard on the Web: Media Intelligence
Founding Partner, mediaIDEAS

As our closing speaker of Spectrum 2012, Bob Sacks provides his unique twists and turns from his years as an industry analyst on the key highlights and takeaways from throughout the Conference.  He will frame where we are and where we’re headed…and where it may lead for media production professionals. A veteran of the printing/publishing industry since 1970 Bob has held directorships at such companies as McCall's, Time Inc, New York Times Magazine Group, International Paper, Ziff-Davis, CMP, and Bill Communications (VNU).Bob is a founding Partner in mediaIDEAS, a company providing research and guidance to the paginated media industry. Today, Bob’s firm, Precision Media Group, does private consulting and publishes "Heard on the Web: Media Intelligence", a daily e-newsletter to over 11,750 media industry leaders.

PROGRAM MODIFICATIONS MAY RESULT WITH AVAILABLITY OF PRESENTERS.

START AND END TIMES ON SCHEDULE WILL NOT CHANGE.