June 5-6, 2013 • Chicago, IL

Media Production Success Stories:
Transforming Workflows for a Multi-Channel World

At the 2013 Spectrum Conference you’ll find answers to some of the most vexing questions for media production professionals from those who have been through the battles and have the scars to prove it! Through the sharing of real-world production experiences, teams of experts, including creatives, brand owners, producers and suppliers – all those who power today’s TOTAL media value chain – will…

• Share their stories and experiences;
• Discuss their successes and challenges; and
• Explain their methods for success...in a completely new case study format.

Teams responsible for “making it happen” will lead you through their experiences, using case studies to set the stage, share strategies and discuss new technologies used in the production and distribution of multi-channel media campaigns. The audience will then dive into the details in interactive discussions gaining important insights and potential solutions to problems facing us all.

With each case study, Power Learning Sessions will…

• Unlock the specifics of what made the campaigns successful;
• Describe what specifications and standards were used;
• Explain what best practices can be learned; and
• Define what new technologies and processes made the difference.

Come ready to engage, participate and learn. Be prepared to come away armed with a thorough understanding of the issues, new technologies and practical applications for competing in a multi-channel world.

ABOUT SPECTRUM CASE STUDIES

At Spectrum you’ll experience real-world examples of the power and possibility of an interconnected workflow.

Each case study presented at Spectrum will include the following components:

1.    Problem or Opportunity: The problem resolved or opportunity advanced

2.    Facts: A short statement of the situation, players and factors involved

3.    Issue: The root cause of the problem or source of the opportunity

4.    Solution: Action or activity engaged to remedy the issue. Processes or systems used will be highlighted.

5.    Dependencies: What was required to produce the outcome? People, technologies, standards and specifications utilized will be noted.

6.    Result: Final outcome and resolution. Will contain learnings, statistics, next steps, and needs assessment.

Conference Chair:

Jim Mikol, Mikol and Associates

Over a thirty-year career in advertising and marketing operations, Jim Mikol has seen organizations, people, and technology come and go. Through his consultancy, Jim offers insights on media production as it redefines itself in the advertising value chain – new business models, technologies, and workflows. Formerly EVP, Director of Global Print Production, for Leo Burnett Worldwide, Jim was responsible for the quality of printed material as well as creating and implementing efficient digital production processes and innovative client solutions globally. Prior to that he was Director of Creative Services at Kraft Foods.