March 15 - 16, 2012

XTech 2012

Embassy Suites O'Hare / , Rosemont, IL

 

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Continuing Education for XML Professionals
in Chicago or from your desktop!

In the years since XML was introduced at the IDEAlliance 1997 Markup Conference, XML has made the transition from an emerging technology to the core foundation at the heart of today’s content creation, production and delivery tools, processes and workflows. This seminar focuses on current and emerging media production technologies driven by XML --- or XTechs!

What are XTechs?

Docbook, DITA and PRISM® are all XTechs!  XMP, CM, KM and DAM are all XTechs enabled by XML. EPUB®, nextPub® and HTML5, leading-edge content delivery/display technologies, are XTechs too!

Seminar Format and Location

IDEAlliance will employ Web technologies to connect the XML user community through its XTech 2012 In-Person & Virtual Seminar.

A three day program at the Embassy Suites Chicago-O’Hare will provide a face-to-face educational and networking experience for those able to attend in person. For others, select sessions will be available real-time over the Internet or as recordings that can be accessed at any time. 

March 14 - Pre-Conference Summit

Wednesday, March 14, offers a full day of Seminars and Hands-on Learning Labs presented by experts on computer workstations. Learning Labs will be conducted at the Embassy Suites OHare in Chicago.

March 15 - Hands-On Learning Labs

XTech 2012 will provide a full day of hands-on tutorial experiences on computer workstations at the Embassy Suites OHare, Chicago, IL, as well as presented live to an online audience.

March 16 - Virtual Tracks

  • Emerging Technologies Track: This track will highlight emerging XTechs, including technical briefings on HTML5, nextPub, EPUB3, CSS3, RDFa, microformats, among others.

  • XML Solutions Track: Today the definition of publishing goes far beyond print. In this track you will learn how your peers are using XML Technologies to publish beyond the page.

CALL FOR PARTICIPATION

TWEET #xmlconference

NOTE:  
XTech 2012 is co-located with the IDEAlliance TechConference at the Embassy Suites OHare, Chicago, IL. On March 13 & 14.

Event Date

March 15 - 16, 2012

In the years since XML was introduced at the IDEAlliance 1997 Markup Conference, XML has made the transition from an emerging technology to the core foundation at the heart of today’s content creation, production and delivery tools, processes and workflows.  Docbook, DITA, NITF and PRISM® are all XTechs!  XMP, CM, KM and DAM are all enabled by XML. EPUB®, nextPub® and HTML5, leading-edge content delivery/display technologies, are XTechs too!

Sponsored by

This year, IDEAlliance employs Web technologies to connect the XML user community through its XTech 2012 In-Person & Virtual Seminars.  A two-day program at the Embassy Suites Chicago-O’Hare will provide a face-to-face experience for those who can attend sessions in person. For others, select XTech sessions will be available real-time over the Internet.

XTech 2012 Tracks:

Emerging Technologies
This track will highlight emerging XTechs!  Highlights will include technical briefings on HTML5, nextPub, EPUB3, CSS3, RDFa and microformats.

eMedia Publishing Case Studies
Today the definition of publishing goes far beyond print. In this track you will learn how you peers are using XTechs to publish beyond the page.

XTech 2012 Hands-On Tutorials

XTech 2012 will also provide a full day of hands-on tutorial experiences at a computer lab at the Embassy Suites OHare, Chicago, IL.

XTech 2012 Publishing Tools Expo

XTech Tools Expo, at the Embassy Suites OHare, provides an opportunity for attendees to view leading XML-based tools and technologies.

Tweet at #xmlconference.
 

Note:  XTech 2012 will be co-located with the IDEAlliance TechConference at the Embassy Suites OHare, Chicago, IL. On March 14-16.

Embassy Suites O'Hare

Address: 
5500 North River Road, Rosemont, Illinois 60018
Phone: 
1-847-737-4619
URL: 
http://embassyohare-px.rtrk.com/

ROOM RATE

$145 Single / Double 

Call 800-362-2779 or 847-737-4619 and mention IDEAlliance

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At-A-Glance

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Pre-Conference SESSIONS

Wednesday, March 14, offers a full day of Seminars and Hands-on Learning Labs presented by experts on computer workstations. Learning Labs will be conducted at the Embassy Suites OHare in Chicago.

DAY ONE

Thursday, March 15, offers a full day of Hands-on Learning Labs and Tutorials presented by experts on computer workstations. Learning Labs will be conducted at the Embassy Suites OHare in Chicago, as well as presented LIVE to an online audience. 

DAY TWO
Friday, March 16, offers opportunities for attendees online everywhere!

  • In the XML Solutions Track virtual attendees will learn how peers are using XTechs to publish beyond the page.
  • In the Emerging Technologies Track virtual attendees will discover the importance of emerging technologies on tomorrow's media production workflows from our industry's technology leaders.

SCHEDULE AT-A-GLANCE

Wednesday - March 14, 2012
Pre-Conference Summit
  General Session Learning Lab
7:00 - 7:45 AM Networking Breakfast (In-Person only)
8:10 - 8:45 AM Keynote: The ePub Publishing Experience`
8:45 - 9:30 AM Rich Media: The State of QR Codes, Mobile Apps, and Other Augmented Realities
9:30 - 9:50 PM Break in EXPO
9:50 - 11:45 AM eMedia Workflow: Integrating Rich Media Into Your Print Production Process
-------
Social Media Analytics		 ePub Workflows: Migrating Existing Content to New Digital Platforms
11:45 - 1:30 PM Lunch in EXPO
1:30 - 2:45 PM

Technology Demonstrations
-----------
Digital Presses in 2012: Capability Review of Speed, Functionality, VDP and More

 The Adobe Digital Publishing Suite: Tools, Techniques and Opportunities
2:45 - 3:30 PM Specialty Imaging: New Technologies
and Opportunities In Large Format
and Unique Substrates		 The Adobe Digital Publishing Suite: Tools, Techniques and Opportunities (Cont.)
3:30 - 3:45 PM Break in EXPO (In-Person Only)
3:45 - 5:00 PM nextPub & the Future of Media Production Using Metadata: XMP Tools and Methodologies
5:00 PM Adjourn

Thursday - March 15, 2012

CONCURRENT COMPUTER LEARNING LABS
  Learning Lab 1 Learning Lab 2
Start & End In-Person + Virtual In-Person + Virtual
7:30 - 8:20 AM Networking Breakfast (In-Person only)
8:30 - 10:30 AM Hands-on Introduction to XML  
10:30 - 10:45 AM Break
10:45 - 12:30 PM Hands-on From InDesign to XML Hands-on Introduction to HTML5
12:30 - 1:20 PM Lunch (In-Person only)
1:30 - 3:30 PM Introduction to Rights Management Intro to PRISM/nextPub® Part I
3:30 - 3:45 PM Break
3:45 - 5:30 PM XML for eReaders Intro to PRISM/nextPub® Part II
5:30 - 6:30 PM Networking Reception (In-Person Only)
6:30 PM Adjourn

Friday - March 16, 2012

CONCURRENT SEMINAR TRACKS
  XML Solutions Track Emerging Technologies Track
Start & End Virtual / Online Only Virtual / Online Only
   
8:30 - 9:15 AM Keynote Presentation:  XML Workflows that Work
Dale Waldt, Manager Content Architecture Engineering, LexisNexis
9:30 - 10:45 AM XML Case Studies Two Core Technologies Presented:
  Leveraging XML to Enable Cross-Media Publishing
Stephen Arbour, Managing Editor, Inc.		 HTML5: Overview, Update and Future,
Jason Bright, CEO MediaBeacon
  Automating Cross-Platform Book Publishing with XML
John Dobbin, Principal Nexus IT		 CSS3: Overview, Update and Future
TBA
10:45 - 11:00 AM Break
11:00 - 12:30 PM Advanced XML How-To's:  
  Managing Links for Cross-platform Publishing
Mark Baker, CEO Analecta Communications		 EPUB3: Overview, Update and Future
Bill McCoy, Director IDPF
  Impact of XML Granularity on Workflow Design
Dorothy Hoskins, XML Architect, Jouve NA		 nextPub: Overview, Update and Future
Bill Kasdorf, Apex Coversion
12:30 - 1:20 PM Lunch Break
1:30 - 3:00 PM Media Convergence  
  The Ultimate in XML -- Media Convergence
Thaddeus Kubin, Evangelist, Institute for Media Convergence		 Metadata:  RDFa and Microformats
TBA
  XML Up Front:  Benefits and Goblins
 		 JSON and XML
Dr. Norman Walsh, MarkLogic Inc.
3:00 PM Adjourn

Mar 15: Learning Labs

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Thursday - March 15, 2012

Computer Learning Lab Tutorials

Thursday, March 15, offers a full day of hands-on tutorials in Learning Labs on computer workstations at the Embassy Suites OHare in Chicago, as well as presented LIVE to an online audience.

Note: Sessions conducted concurrently. On-site workstations will be fully loaded to enable a complete learning experience.

 

  Concurrent Learning Labs
Start & End In-Person + Virtual 
(All sessions presented in-person and to a virtual audience)
7:30 - 8:20 AM Networking Breakfast (In-Person only)
8:30 - 10:30 AM

LEARNING LAB 1
Hands-on Introduction to XML
This hands-on tutorial provides a basic understanding of what XML is as well as the basics of XML tagging. A simple XML tagging exercise will be included.
Instructor: Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin
 
10:30 - 10:45 AM Break
10:45 - 12:30 PM LEARNING LAB 1
Hands-on From InDesign to XML
This tutorial provides a step-by-step process that can be employed to move from InDesign to XML. Included will be the issues that an InDesign designer needs to consider when XML output is publishing goal, the relationship of InDesign templates and styles to XML elements and attributes, exporting XML from InDesign and the use of XSLT to facilitate export of content to XML.
Instructor:  Catherine Palmer, New Horizons Computer Learning Centers of Wisconsin

LEARNING LAB 2
Hands-on Introduction to HTML5
HTML5 is gaining credibility as a delivery platform for publications, not only on the Web but as an alternative to the publication apps that we see today on tablets and smart phones.  In this session learn what's new in HTML5 when compared to HTML4, try your hand at tagging content with HTML5 and interact with some of the kool new HTML5 experiments on the Web.
Instructor:  TBA
12:30 - 1:20 PM Lunch (In-Person only)
1:30 - 3:30 PM LEARNING LAB 1
Introduction to Rights Management
This tutorial provides an overview of the issues of rights management that are front and center as publishers bring content to the tablet publishing channel in addition to print.  Use of the PRISM Usage Rights Vocablary to capture usage rights will be highlighted.
Instructor:  Linda Burman, LA Burman Associates

LEARNING LAB 2
Intro to PRISM/nextPub® 
Part I 
The nextPub XML Source Specification defines rich semantic encoding for source content so that it can be transformed and served to a wide variety of output devices including eReaders, mobile tablet devices and beyond. In this session learn more about nextPub, the nextPub model and about PRISM metadata and controlled vocabularies on which nextPub is based.
Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications
3:30 - 3:45 PM Break
3:45 - 5:30 PM

LEARNING LAB 1
XML for eReaders
Today many different XML tagging schemes are used to create an eBook.  This tutorial provides an introduction to the dominant eReader formats including EPUB and Mobi.  It also provides and introduction to the new KF8 format for Kindle Fire and EPUB3.
Instructor:  Shellie Hall, Technical Consultant, Typefi
LEARNING LAB 2
Intro to PRISM/nextPub® Part II
In Part II of the nextPub tutorial, you will learn about the nextPub XML encoding model.  Tagging of nextPub content units, content components and media objects will be highlighted.
Instructor: Dianne Kennedy, Technical Editor PRISM & nextPub Specifications

Mar 16: Two Tracks

November 7, 2011

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Friday - March 16, 2012

Friday, March 16, offers opportunities for attendees online everywhere.

  • In the XML Solutions Track attendees will learn how peers are using XTechs to publish beyond the page.  This track presents case studies and advanced XML "How-To's".
  • In the Emerging Technologies Track attendees will discover the importance of emerging technologies on tomorrow's media production workflows from our industry's technology leaders.

CONCURRENT SEMINAR TRACKS
  XML Solutions Track
Start & End Virtual / Online
8:30 - 9:15 AM Keynote Presentation:  XML Workflows that Work
Dale Waldt, Manager Content Architecture Engineering, LexisNexis
9:30 - 10:45 AM XML Case Studies
  Leveraging XML to Enable Cross-Media Publishing
Stephen Arbour, Managing Editor, Inc.
As the need for cross-media publishing increases, publishers must rely more on automation to speed the production of print, Web and tablet editions on a consistent basis as part of the normal production workflow.  In this session learn how to leverage XML as key component of cross-media publishing, with specific focus on print-to-Web, print-to-tablet and xml-to-print-and-tablet automations. Case studies based on the American Chemical Society, Rolling Stone Magazine, and Sotheby's auction house will be used to illustrate key points in this presentation.
  Automating Cross-Platform Book Publishing with XML
John Dobbin, Principal Nexus IT
Dymocks is Australia's largest bookseller. Rather than resign themselves to ever-shrinking book sales, they have decided to change the playing field. Through the creation of a fully automated book publishing process they are opening the market to nascent authors, allowing them for very little cost to create a very professional looking Print or eBook and publish it. The key to the solution is XML. Learn how Dymocks is using XML to transform its publishing business.
10:45 - 11:00 AM Break
11:00 - 12:30 PM Advanced XML How-To's:
  Managing Links for Cross-platform Publishing
Mark Baker, CEO Analecta Communications

Managing links is a significant problem when content is to be reused in different contexts and media. The problem is, how can you guarantee that the target of the link is going to be available or appropriate in every context or media in which the topic is reused? Various solutions have been attempted, from simply removing all links from reusable content, to mapping links externally. But such approaches tend to be cumbersome and often compromise the usability of the content. Soft linking provides an alternate approach which not only resolves the problem of links in reusable content, but reduces the burden of link creation for authors and allows far richer linking of topics.

  Impact of XML Granularity on Workflow Design
Dorothy Hoskins, XML Architect, Jouve NA
How can publishers organize effective workflows to do markup for highly granular XML? What skillsets are needed, and how can they be developed? What roles can automation play?
We will explore some common problems with creating complex granular XML and some strategies used to improve markup and assure quality.
* Validating environments (guided authoring tools)
* Training in content models
* Divide-and-conquer strategies with editorial and specialist staffing
* Hinting, form-filling, and WYSIWYG interfaces
* Data ingestions from Excel to XML (for data-like content)
12:30 - 1:20 PM Lunch Break
1:30 - 3:00 PM Looking to the Future
  The Ultimate in XML -- Media Convergence
Thaddeus Kubis, Evangelist, Institute for Media Convergence
We are currently undergoing a radical shift in the delivery of information. As the recipient strives for more and more information we demand to have it our way, as in OUR media. We require branded content and context, we seek to define the delivery media of our choice. We strive to view our needs, on a device or devices our choice. How many screens or devices will you view today, tomorrow, next week.  In this session, learn more about = the future of Media Convergence, a combination of content, communications, computer technology and yes the consumer. Case studies will be provided and examined.
  XML Up Front;  Benefits and Goblins
Mark Gross, President Data Conversion Laboratories

Breaking through the myths, this presentation will review the benefits and pitfalls of an XML upfront implementation from a data perspective. It will cover some of the challenges that surface when publishing directly from XML -- graphics placements, tight layouts, and complex tables – and the tradeoffs you might need to consider. Learn about the kind of things you should think about in advance, when considering where XML should fit into your publishing workflow.
3:00 PM Adjourn
  Emerging Technologies Track
Start & End Virtual / Online
9:30 - 10:45 AM Two Core Technologies Presented:
  HTML5: Overview, Update and Future,
Jason Bright, CEO MediaBeacon
HTML5 is gaining credibility as a delivery platform for publications, not only on the Web but as an alternative to the publication apps that we see today on tablets and smart phones.  Learn more about why publishers are excited about HTML5, its status and kool new functionality that HTML5 gives us.
  CSS3: Overview, Update and Future
Amanda Gomm, Digital Bindery
CSS3 is one of the cornerstones that provides functionality for the next generation of browsers and browser-based viewing software.  Learn about the current status of CSS3 and what's new with this emerging technology.
11:00 - 12:30 PM Two Core Technologies Presented:
  EPUB3: Overview, Update and Future
Bill McCoy, Director IDPF
EPUB3 was published in mid2011.  The IDPF is currently busy developing new modules for the specification.  Learn more about the status of EPUB3, what's new and when we can see EPUB3 based readers!
  nextPub: Overview, Update and Future
Bill Kasdorf, Apex Coversion, nextPub Working Group
nextPub has published its first specifications for public comment.  Learn what nextPub is, how nextPub fits with EPUB3 and HTML5 and what will be new in 2012.
1:30 - 3:00 PM Two Core Technologies Presented:
  Metadata:  RDFa and Microformats
Jeff Finkelstein, RDFa Working Group, founder Customer Paradigm
RDFa and microformats provide a  a thin layer of markup that you can add to your web pages to makes them understandable for machines as well as people.  Learn more about RDFa, current status and ways you can leverage RDFa on your websites.
  JSON and XML
Dr. Norman Walsh, MarkLogic Corporation
JSON, or JavaScript Object Notation, is a is a lightweight text-based open standard designed for data interchange.  Learn more about JSON and how you can leverage this technology in your XML Implementations.
3:00 PM Adjourn

November 7, 2011

November 7, 2011

November 7, 2011

November 7, 2011

Pre-Conference Event: TechConference 2012

TechConference2012 Home 

As part of your Xtech2012 Registration, you receive FREE registration in:

TechConference 2012
March 13 & 14
Embassy Suites O'Hare and Online

Disruptive Workflow Strategies
Tools, Techniques and Technologies for Tomorrow's Media Production World

Expert Panels and RoundTables

General Sessions are lead by our industry's best and brightest – our most innovative and insightful experts in media production.

Hands-On Learning Labs

Attendees will learn how to operate tools and software to advance their career and organization.

Premedia Technology Expo

A Premedia Technology Expo at the Embassy Suites OHare, Chicago, IL, provides an opportunity for attendees to experience first-hand leading premedia tools and technologies.

 

 

PROGRAM At-A-Glance

TUESDAY MARCH 13, 2012

START END GENERAL SESSIONS LEARNING LABS
7:00
7:45
 Breakfast
8:10
8:45
 Keynote: Print. Web. Mobile. Tablets. Building for the Future  
8:45
9:30

The New Graphic Enterprise: Integrating New Technologies, Workflows, Services and Markets

  
9:30
9:50
 Break in the EXPO
9:50
10:45

Lighting and Measurement:
Standards and Reality

Hands-On G7 NPDC Curve
10:45
11:30
 Communicating Game-Changers to Today's Print & Media Buyers
11:30
12:15

Luncheon
12:15
12:40
 EXPO Only
12:45
1:15

Technology Presentations

  
1:15
2:10

Capturing and Using Press Performance Data

 Digital Printing to GRACoL or SWOP
2:15 3:15 Tools of the Trade Part 1:
RIP's, DFE's and Hybrid Worflows
3:15 3:45 Break in the EXPO
3:45

5:00

 Tools of the Trade Part 2:
Premedia Workflows, Creating the “Smart Object”		 G7 Extreme: Expanded Gamut Design and Printing
5:00 6:30 Standards Report: News You Can Use Using Metadata: Tools and Methodologies
6:30 7:30 Reception it the EXPO

 

WEDNESDAY MARCH 14, 2012

START END General Sessions Learning Labs
7:00
7:45
 Breakfast
8:10
8:45
 Keynote: The ePub Publishing Experience  
8:45
9:30
 Rich Media: Successfully integratingThe State of QR Codes, Mobile Apps, and Other Augmented Realities  
9:30 9:50 Break in the EXPO
9:50
10:45
 eMedia Workflow: Integrating Rich Media Into Your Print Production Process ePub Workflows: Migrating Existing Content to New Digital Platforms
10:45 11:45 Social Media Analytics
11:45
12:30
 Luncheon
12:30
1:00
 EXPO Only
1:00
1:30
 Technology Presentations  
1:30
2:45
 Digital Presses in 2012: Capability Review of Speed, Functionality, VDP and More The Adobe Digital Publishing Suite: Tools, Techniques and Opportunities
2:45
3:30
 Specialty Imaging Excellence: Large Format, Unique Substrates,
3:30 3:45 Break in the EXPO
3:45 5:00 nextPub & the Future of Media Production Automation Lab: Automating for Digital Production
5:00
 Adjournment
 

Fees & Registration

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 On or Before
February 29, 2012		 March 1 to
March 15, 2012
Member Non-Member Member Non-Member
In-Person + Virtual Conference Registration* $350 $450 $450 $550
Virtual Conference Registration Only** $250 $350 $350 $450

* In-Person + Virtual Conference Registration includes:

  • Access to all onsite sessions, tutorials and labs
  • Access to all meal functions and networking reception
  • Unlimited corporate access to all live virtual sessions
  • Unlimited access to both XTech and TechConference event recordings
** Virtual Conference Only includes up to 3 seats to virtual conference sessions and labs

Sponsor XTech

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To sponsor XTech, contact Steve Bonoff at 952-896-1908

Venues