2012 Luminaire Award Honorees


In the above picture, IDEAlliance President & CEO David Steinhardt and Luminaire Committee Chair Paul Nicholson congratulate the following 2012 Luminaire Award Winners:

George Ashbrook is Managing Director of E-Graphics New York and has worked in the production industry for over 18 years.  He joined E-Graphics in 2005 as Head of Operations, his charge to build and develop a world-class production operation to service the creative production needs of TBWA\Chiat\Day in New York. He implemented a set of best practices and efficiencies that drove down operational costs but, above all, integrally supported and added value to the creative process. In 2009, he was appointed Managing Director. Mr. Ashbrook is a seasoned operational manager who has also worked in Client Services and Account Management.  He is an expert on supply chain management and change management; commercially astute and able to proactively develop client relationships. His real strength lies in people management. His background and experience gives him an unrivalled perspective on the creative production sector. Prior to joining E-Graphics, he was Operations Director at Schawk in London, where he successfully managed several client and agency on-site production facilities, including a press advertising studio at M+C Saatchi and an eCRM department at British Airways.  He is an active member of the production community, regularly participating in and speaking at industry events.  He sits on the Board of the Advertising Production Club of New York.


Meta Brophy is Director of Publishing Operations at Consumer Reports.  With over 25 years of experience, she has been a leading advocate toward embracing sustainability and the drive to “green” the company’s publishing operations.  Winner of the 2011 DMA International ECHO Green Marketing Award, she champions sustainability efforts in the direct marketing and publishing communities by providing a voice and leadership. She is a member of the MPA Environmental Working Group.  She is a charter member and past Chair of DMA’s Committee on Environment and Social Responsibility and an author of the DMA “Green 15.” A frequent presenter at industry events, she has been quoted as an expert source in Deliver, Target MarketingPrinting Impressions, DestinationCRM.com, Fundraising Success, and Consumer Reports.  The February 2006 edition of Target Marketing called her “The Sustainability Champion” in the featured story “The New Vanguard, 8 All-Stars Leading the Direct Marketing Revolution.”  She was again featured in the magazine’s June 2008 cover story profiling Consumer Reports’ sustainable marketing strategies. She is President of the Alliance of Nonprofit Mailers and represents the Alliance before the Postal Regulatory Commission, U.S. Postal Service, and Capitol Hill.  Ms. Brophy is a graduate of Barnard College, Columbia University.


Steve Lubomski is General Manager/US, H&M.  Native New Yorker and current Brooklynite, Steve Lubomski, father of 2 young boys, started his advertising career at a small mom and pop media agency 14 years ago during the dot com boom of the late 90’s.  With start-up clients coming and going on a quarterly basis, he found a passion for traditional retail and eventually landed a job at new to US, H&M. For the last 11 years, he has led the launch and explosion of the H&M brand into the US and Canadian markets.  Overseeing all marketing communications for H&M in North America, Steve is responsible for running approximately 20 campaigns, dozens of in-store activities and various sponsorships every year supporting over 300 stores in US and Canada.  As a pioneer in media, Mr. Lubomski has steered H&M through all forms of advertising and production while at the helm.  From traditional print to innovative in-store solutions to social media, H&M has led the specialty retail category and is changing the landscape of malls and high streets across America.   


Peter Meirs is the Vice President of Production Technologies for Time Inc. and an affiliate of the MIT Media Lab. His role is to oversee technologies and information systems that support the production and distribution of Time Inc. magazines. These groups include the Time Inc. digital archive group (E-MaG), the Digital Development Group, the OMS Print group (magazine planning), Time Inc. paper inventory system and production information systems development (TimeXchange). He is also a founding member of the PRISM XML standards group and currently serves as Chairman of the nextPub XML Working Group. Since joining Time Inc. in 1992, Peter has overseen its digital advertising and transmission systems, directed TIME Magazine Editorial Operations and managed Time Inc.’s conversion to a fully digital production workflow. Mr. Meirs is a frequent speaker at industry events on the subject of digital publishing technologies.


Brenda White is Senior Vice President/Publishing Activation Director, Starcom USA.  As director of the Publishing Activation Group at Starcom, she is responsible for negotiating and planning the entire agency’s publishing advertising activities. She delivers on client marketing objectives by collaborating with top publishers to leverage, revive and rediscover the true strengths of publishing. On behalf of the agency’s clients, she leads execution of all publishing brand experience planning, overseeing millions of dollars in media investment while supervising a group of 35+ publishing experts. She has transformed Starcom’s publishing business and the industry by launching Starcom’s A.C.E. publishing planning platform. She has moved her group away from simply placing pages in magazines, and towards a more involved model of brand experiences integrated with a title’s content both in print and digital extensions.  Because of her accomplishments, she has been named to the 2009 and 2010 Media week Top 50 Executive list and was a 2006 Media All-Star in the print category; awarded MIN magazine’s Sweet 16 in 2007; recognized by Folio Magazine as a 2002 “Rising Star”; and was named a 2004 Harmon Award winner by the Chicago Magazine Association.  In 2011, her Barely There “Undercover Style” campaign won the Adweek Plan of the Year award, her work for Walgreen’s “More Then Beautiful” won the MIN Integrated Marketing award and Playtex’s “Real Solutions for Today’s Woman” won a gold medal at the 2007 Jack Myers Media Creativity and Innovation Awards. Additionally, she has served as a Mediaweek Plan of the Year judge in 2007, 2008 and 2010, as well as an EFFIE judge in 2010.