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Active Data Exchange and 3Path Demonstrate Seamless Content Delivery To Websites and Desktops at Seybold in San Francisco

Use of ICE, PRISM, and XML demonstrate efficiencies of emerging standards

San Francisco, September 25, 2001 - Active Data Exchange and 3Path interoperability and content delivery demonstration takes advantage of three emerging standards: PRISM (Publishing Requirements for Industry Standard Metadata), ICE (Information and Content Exchange), and XML (Extensible Markup Language).

Efficient search using PRISM metadata standards, content packaging, subscriber and delivery management using Active Data Syndicator, and individual desktop management using 3Path’s Priority Channel Services gives information providers the ability to instantaneously deliver content direct to both the business-to-business and consumer markets.

Active Data Exchange and 3Path, Inc. announce seamless interoperability to aggregate, package and deliver digital assets across disparate networks, Web servers and desktops using three emerging standards: PRISM (Publishing Requirements for Industry Standard Metadata), ICE (Information and Content Exchange), and XML (Extensible Markup Language) at the Seybold Conference in San Francisco.

Efficient search using PRISM metadata standards, content packaging, subscriber and delivery management using Active Data Syndicator, and individual desktop management using 3Path’s Priority Channel Services gives information providers the ability to instantaneously deliver content direct to both the business-to-business and consumer markets. Active Data Syndicator uses proprietary technology known as Active Data Protocol to allow business-to-business content delivery without replication. 3Path uses desktop-to-desktop file transfer technology to create direct branded communication channels to individual file directories.

3Path’s CTO, Laird Popkin, formerly CTO of Sotheby’s and News Corporation’s News America Digital Publishing, said “3Path was able to easily extend Active Data Exchange’s syndication solution to provide branded, managed delivery to the individual desktop. Our use of ICE and XML makes the content handoff from Active Data Syndicator painless.” Both firms are showcasing interoperability at the IDEAlliance booth at the Seybold Conference in San Francisco this week. IDEAlliance is the leading publishing association supporting emerging standards development such as PRISM and ICE. “The beauty of the use of standards is rapid time to implementation. The 3Path and Active Data Exchange interoperability integration was accomplished in under three FTE hours,” stated Active Data Exchange EVP and CTO, Dr. Richard Martin. Both Popkin and Martin participate in various industry standards committees such as ICE, PRISM, and the W3C XML Protocol working group.

About 3Path, Inc.

3Path, Inc. was founded in 1999 by the BRM Group. The founders envisioned a priority, permission-based, straightforward, and fully outsourced desktop-to-desktop file transfer delivery service for all high-value priority digital content. This service, aimed primarily at the business-to-business market, enables time-sensitive exchange of information resulting in cycle time reduction. Global trends, such as larger digital content (presentations, graphics, video, photography & music), uneven bandwidth availability, security needs, and pervasive communications, indicate a large market opportunity for the 3Path service.

About Active Data Exchange, Inc.

Active Data Exchange, Inc. (http://www.ActiveDataX.com) is a leader in syndication software solutions that empower organizations to deliver the right content, to the right place, at the right time. Active Data Exchange solutions enable Web publishers to use the Web to sell and distribute customized, targeted information to private client networks while retaining control of these high value assets. Active Data Exchange is active in several industry standards committees including PRISM (Publishing Requirements for Industry Standard Metadata), the Information and Content Exchange (ICE) Authoring Group and the W3C XML Protocol Standards Committee. Trusted by many top organizations, Active Data Exchange's clients include Adobe Software, Turner Construction ($4 billion construction firm), SEPTA (4th largest transit authority in the US), the Federal Reserve Bank of Philadelphia and others.

For Additional Information, Please contact:

Jane Birk
Active Data Exchange, Inc.
http://www.activedatax.com
610-997-8100
jbirk@activedatax.com

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