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Introduction
Over the last thirty years SWOP has become a major factor in the success of the Publication Printing Industry in the United States. This has been a result of a combination of attainable goals, dedicated people driving the process and an industry willing to improve itself. The resulting recommended specifications are for the use of all those involved in the production of publications - including the advertiser, publisher, printer, advertising agency and prepress service supplier.

(April 2011)