Seybold San Francisco Adds New Conferences Reflecting Industry Direction

FOSTER CITY, CA 7/2/02 - Seybold Seminars, a division of Key3Media Group, Inc. (NYSE:KME), announced it will offer four new educational conferences at Seybold San Francisco 2002. The conference and exhibition convenes September 9-12, 2002 at the Moscone Center, San Francisco, CA.

"We've seen a profound change in the graphics and publishing marketplace the past few years," said Gene Gable, president of Seybold Seminars and Publications. "The emphasis has shifted away from desk-top tools and squarely on to workgroup products, content management systems, rights management, customized publishing and other more complex issues. Our program this year will help creative, technical, marketing and service professionals address the benefits and challenges that are inherent in today's all-digital, all-networked production workflows."

The new conferences are:

• Enterprise Publishing Conference: September 9-11. This conference concentrates on the business needs that drive, and the technologies that enable all organizations to communicate more effectively. Everyone from content contributors to IT who are involved in the publishing process will be able to address their organization's needs and requirements and bring workable solutions back to their business.
• Gilbane Conference on Content Management: September 11-12. This conference is the first of its kind and is focused on three areas of content management: integration, organization, and communication. Three tracks will be available to help managers of content management systems, corporate content strategies, and IT infrastructure strategies all understand what content management technologies can do and how to evaluate the hundreds of new products and technologies available for managing and integrating enterprise content.
• IDEAlliance Conference on XML Publishing: September 9-10. XML for Publishers features leading publishers and tool providers that focus on how XML and related standards are changing the landscape of publishing. The conference will help developers discern and employ emerging technology standards as well as evaluate what new business models can be enabled by XML and what role XML can play in automating the publishing supply chain.
• Seybold PDF Conference: September 10-12. The Seybold PDF Conference addresses the entire range of PDF applications, technology developments, and best practices. The conference will feature a broad range of developers, publishers, printers, designers, and IT experts to share how smartly deploying PDF can save organizations money. Companies increasingly benefit from the power of PDF, enabling them to efficiently gather and exchange information. Included in the conference is the PDF Summit, which will feature the anticipated PDF Shootout product and comparison results from the first comprehensive PDF survey which will be shared and debated.

"Content management is at the heart of the modern enterprise as far as delivering information to the work flow but it is an incredibly complex problem," said Craig Cline vice president of content for Seybold Seminars. "Seybold is helping to shed light on the right tools and strategies publishers should select to navigate their way to content management solutions and other such technologies while facilitating a positive environment for education, discussion and the birth of innovation with its new set of conferences."

Hot Technology Days: September 9-12. These are single-day seminars dedicated to the latest key issues and technologies in publishing that will benefit not only newcomers, but also veterans of the industry. A particular session of note will be the Digital Rights Management seminar, on September 10, which will talk about the newest attempts to legislate how equipment vendors will be responsible for content management standards. Other Hot Technology Days include: Design Day, Color Production Day, Print on Demand Day, XML Web Services for Publishers Day and Retail Advertising/Catalog Day.

Tutorials and Workshops: September 9-12. Seybold offers tutorials and workshops for comprehensive, interactive training provided by the foremost experts in the graphics and publishing industries. They offer the latest content available, and provide knowledge and information that is immediately applicable to real-world, mission-critical challenges. Topics include: Web Publishing & Design; Print Publishing; Cross-Media Publishing; PDF; XML; Color; Digital Images/Multimedia.

For more information about Seybold Seminars, visit www.seyboldseminars.com. To register as media for the event contact Dervla O'Reilly at dervla.o'reilly@key3media.com.

About Seybold Seminars

Seybold Seminars is the leading brand educating the publishing, graphic arts, Web, entertainment and general business industries on how to implement technology for effective and profitable content creation, management and delivery. With a 30-year history focused on top-notch education, in-depth technology discussion and marketplace analysis, Seybold Seminars has become the premier gathering place for buyers, sellers and strategists who share the common goal of effective and profitable communications across multiple media. Focusing on the common challenges of print, Web, video and other forms of media technology, Seybold Seminars highlights the latest in graphic arts production tools, design and information architecture strategies, digital rights and asset management, marketing personalization and on-demand publishing opportunities.

About Key3Media Group

Seybold San Francisco 2002 is a Key3Media event. Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 5,300 exhibiting companies and 1.3 million attendees through 60 events in 17 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld+Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com.

Certain matters discussed in this release are "forward-looking statements," including statements about Key3Media's future results, plans and goals and other events which have not yet occurred. These statements are intended to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like "will", "may", "believes", "expects", "anticipates", "plans" and "estimates" and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media's actual results to differ materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media's events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media's international operations. In addition, the terrorist attacks on September 11, 2001 have adversely affected the economy generally and significantly decreased air travel in particular. These developments have and will continue to adversely affect participation and attendance at Key3Media's events, although the Company is not able to quantify or reliably estimate the future impact that these matters may have on its businesses, results of operations or financial condition. The sections entitled "Item 1. Business - Certain Factors That May Affect our Businesses" and "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Annual Report on Form 10-K for the year ended December 31, 2001 filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media's forward-looking statements and/or adversely affect its business, results of operations and financial position. These statements and discussions, as well as any of Key3Media's other SEC public filings, are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.

Contact

Key3Media Events, Inc.
Dervla O'Reilly
650/ 578-6948
dervla.o'reilly@key3media.com