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Ektron
eWebEditPro+XML is Among the First XML
Authoring Tools Designed for Business
Users
Non-technical
professionals can easily add XML tags
to Web content in an intuitive, “word
processor-like,” browser-based environment
March
12, 2002, Amherst, NH -- Ektron,
Inc., a leader in “business-user-friendly”
Web content authoring, today unveiled
a new Web-based authoring tool that
enables business professionals to quickly
and easily add XML tags to Web content
in a WYSIWYG environment. As a result,
information is more readily accessible
to multiple audiences across multiple
media (e.g.; the Web, text-enabled handheld
wireless devices, and print). With this
tool, users input content (text, tables,
images, links, etc.) into a Web page
that is designed to look like a template.
Ektron eWebEditPro+XML applies XML tags
to that content “behind the scenes”
to shield business users from the complexity
of XML.
Key
benefits include:
- workflow
enhancement, efficiency and cost-savings
by enabling business users (versus
IT staff) with XML capabilities;
- enhanced
searchability and usability of content
via XML tagging;
- ease
of developer customization via simple-to-create
tag definitions and CSS style attributes;
- simple
integration in any dynamic Web server
environment, rapid deployment, and
ease of internationalization
"XML
can be viewed as a bridge between the
two worlds of structured (relational)
and unstructured (document) data,” says
Bill Trippe, founder of Boston-based
New Millennium Publishing, who frequently
writes and lectures on XML and content
management. “On one hand, there’s a
growing need for content to be tagged
at its source and maintained in a structured
form. On the other hand, users are resistant
to more complex tools and processes.
Ektron’s new tool delivers value by
bringing simple XML authoring to the
business user level.”
At
the core of Ektron eWebEditPro+XML is
Ektron eWebEditPro, the industry’s leading
browser-based, multi-language, business-user
focused Web content authoring tool.
Often referred to as “a word processor
in the browser,” Ektron eWebEditPro
enables business professionals to author
Web content (tables, text, images, hyperlinks,
etc.) in a familiar WYSIWYG environment
– without seeing HTML code. Thousands
of Web developers worldwide have added
this component to custom and off-the-shelf
applications -- for content management,
HTML mail, discussion forums, and more.
Ektron
eWebEditPro+XML offers the complete
functionality of eWebEditPro, plus the
ability for users to easily and transparently
add XML or custom tags within a friendly
user interface. Developers who integrate
Ektron eWebEditPro+XML into applications
can choose from Ektron-provided samples,
or they can easily create custom, organization-specific
XML templates, buttons, and drop-down
lists. Content contributors can then
easily add XML tags by selecting a template
and adding content (e.g., text, graphics)
-- without ever seeing the XML tags.
Ektron’s
Bill Rogers, founder and CEO, says,
“Ektron eWebEditPro+XML helps solve
several problems associated with business-user-authored
XML. Unlike most existing XML editors,
this tool is not designed for engineers
or XML experts, but instead is designed
for non-technical authors to be able
to intuitively use with limited training.
There is a strong need for this type
of business-user-empowering technology
in many segments of the market.”
Ektron
eWebEditPro+XML is immediately available
from http://www.ektron.com.
A 10-seat license is US$599.
About
Ektron
Ektron
is a leader in browser-based, “business-user-driven”
Web content authoring, publishing and
management. Ektron offers low-cost software
that allows anyone to easily update
and maintain Web sites, Web pages or
Web-based content from anywhere, anytime,
without knowing HTML or XML -- while
working in an environment that is easily
controlled by Web professionals. Ektron’s
award-winning products are available
from more than 225 worldwide VARs and
distributors, from official Ektron hosting
partners, or from Ektron’s Web site.
These products are used in organizations
ranging from small to Fortune 1000.
Founded in 1998, Ektron was named a
"2001 Rising Star" in Deloitte & Touche's
New England Technology Fast 50 Program.
#
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Contact
Beth Strohbusch
Ektron Public Relations Director
bstrohbusch@ektron.com
(262) 814-0449
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