Draftfcb Becomes First Creative Agency to Receive IDEAlliance® G7® Master Process Control & Conformance Qualification
IDEAlliance® has announced that Draftfcb, an international creative agency with offices in 94 countries, has achieved IDEAlliance G7® Process Control and Conformance (G7 PCC) Master Qualification, becoming the world's first creative agency to have its capabilities in media production qualified through independent testing.
The IDEAlliance G7 PCC program assists printers, agencies and premedia operations implement process control and best practices to create lasting efficiencies and productivity gains. Draftfcb manages its media production through an internal production group called Pipeline PS. Pipeline PS, while already a highly automated production studio, was seeking additional efficiencies through advanced process controls, and looked to G7 PCC Certified Expert Ron Ellis, of Ron Ellis Consulting, and the IDEAlliance G7 PCC program to achieve its productivity gains.
"Draftfcb was an early proponent of IDEAlliance's G7 methodology, requiring our vendors to adopt color spaces such as GRACoL and SWOP," remarked Anthony Bellacicco, Director of Technology at Pipeline. "Integrating the G7 PCC program into our operation has improved our production systems and provides our staff with fundamental skills they can use both when creating files and specifying, and evaluating print. The result of the process was enlightening and gave us new tools we can use to evaluate and communicate color.”
"The G7 PCC program is tailored to serve the needs of multiple segments of the media supply chain," said Joe Fazzi, Vice President Media Production Technologies for IDEAlliance. "Leading creative agencies such as DRAFTFCB can utilize G7 PCC to assure consistency and quality in their proofing and brand color management. As the first creative agency to achieve G7 PCC Master Qualification, we applaud Draftfcb's leadership and support of the G7 PCC qualification program."
About G7 PCC
The IDEAlliance G7 Process Control and Conformance (G7 PCC) Program is designed to help optimize the printing process through on-site training, development of custom standard operating procedures, and periodic assessment. Completion of the program provides the user with a list of productivity deliverables, reference materials, and quarterly reports on print quality. G7 PCC provides media production facilities with more efficient production methods, education, and industry recognition in the form of a qualification certificate. For more information on G7 PCC and how to become a G7 PCC Master go to www.idealliance.org/g7pcc or contact jfazzi@idealliance.org.
####
About Draftfcb
With its foundation based upon the equal principles of creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency to operate against a single P&L with one unified management team and no silos. The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That MatterSM operating system, which recognizes the brief period of time marketers have to capture consumers’ attention through creative executions that inspire them to act. The Draftfcb network spans 161 offices in 96 countries and employs more than 9,200 people.
About Ron Ellis Consulting LLC
Ron Ellis is a Boston-based consultant specializing in color management, workflow integration, and press calibration. He has provided installation and training services to dealers, manufacturers, and content creators since 1986. An IDEAlliance Certified G7 and G7 PCC Expert and chair of the GRACoL Committee, Ron has performed hundreds of G7 Master calibrations. In addition to calibrating pressrooms for leading printers. Ron also specializes in creating internal working spaces for brands and agencies that allow them to work more efficiently with vendors, saving both time and money. He can be reached at 603-498-4553 or through his website at www.ronellisconsulting.com.
About IDEAlliance
IDEAlliance® (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. Our Association identifies best practices for efficient end-to-end digital media workflows—from content creation through delivery. Through our active committees, educational conferences, webinars, training and certification programs, we provide members the forum for the exchange of information that results in the creation of our industry’s most valued standards. www.idealliance.org.
