IDEAlliance Announces 1st OpenEFT Implementations

[Alexandria, Virginia, October 22, 2013]   IDEAlliance®, a leading developer of best practices and specifications for print and electronic media, is proud to announce the first implementations of Version1.0 of its OpenEFT™ Format by eMerge Consulting and Hipzone. OpenEFT is the first open format specification for the exchange and rendering of enhanced publications on tablets and mobile devices. Rendering for editorial content, advertisements, rich media and interactive enhancements found in today's tablet publications is enabled by this industry-created specification. Freely open to adoption and enhancement by all media supply chain partners, OpenEFT is a standard industry format intended to foster workflow efficiencies, technology innovation, and reader engagement.

“All across the media value chain whether it's CTOs of magazines, production staff in the trenches, or developers of digital newsstands – the absence of an open standard for multi-platform publishing is inhibiting the development of competitive, innovative production tools to support the creative needs of publishers and advertisers,” said David Steinhardt, President and CEO of IDEAlliance. "OpenEFT offers publishers the ability to produce and export their content, including all associated interactive elements, into one standardized format for display across a wide range of devices, while minimizing disruption to current workflows."

First Implementation Demonstrations

According to Dianne Kennedy, VP of IDEAlliance Digital and Emerging Technologies and Director of the OpenEFT effort, “One of the first questions I am asked is, When will tools be available? I am happy to say that implementation of OpenEFT is proceeding rapidly and less than two weeks after release of OpenEFT V1.0, public technology demonstrations were shown."

The first implementations of OpenEFT were demonstrated recently during at two industry events in New York City - first at the Createasphere Digital Asset Management Conference on October 8, 2013, and at the IDEAlliance PRIMEX East Conference on October 9, 2013. The OpenEFT initiative was launched in April 2013 and over the past 6 months, an intense industry-wide effort engaged publishers, digital newsstands, and technology partners who produced and reviewed 3 draft specifications, leading to the release of OpenEFT Version 1.0 on September 30, 2013.

The ability to write an OpenEFT package was demonstrated by eMerge Consulting. According to Michael Sweet, CEO of eMerge Consulting, “Employing our industry-leading XML Workflow platform Scriba XML™,  eMerge created a workflow that converts InDesign layouts into OpenEFT packages. Using this workflow, it is possible to create HTML5 interactive content as well as print replica OpenEFT packages and other interactive packages. In addition, Scriba XML's ability to automatically convert InDesign layouts into rich XML structures provides the flexibility to produce a variety of structured outputs that publishers can use to target a wide variety of digital devices and channels.”

The first OpenEFT reader software was demonstrated by Hipzone. Joe Cha, CEO of Hipzone, demonstrated the reader using the Harvard Business Review OpenEFT output written using Scriba XML™. Cha commented, “Hipzone actively contributed to the development of OpenEFT and is confident that V1.0 meets its goal of being simple and straightforward to implement. Our OpenEFT reader technology helps to level the playing field by offering other tool vendors an easy way to get started and by offering content creators who want to produce interactive digital editions, a viable choice to get there.”


About eMerge Consulting

Formed in 1999, eMerge Consulting specializes in the development and implementation of multi-channel publishing workflows for the Book, Magazine, Newspaper and Corporate publishing marketplace. eMerge Consulting’s product, Scriba XML™, gives publishers the ability to develop, integrate, automate and manage sophisticated XML-based workflows for maximum content agility. Scriba provides an off-the-shelf cost-effectiveness, ease-of-use, and flexibility, that is unmatched in the industry.

About Hipzone

HIPZONE Inc. is an integrated media systems provider focused on cross platform production solutions for multichannel marketers and publishers. The company represents a collaboration between Silicon Valley technologists and leading media-workflow experts. We see a better world where production flows seamlessly across departments in an organization as well as throughout to a growing number of digital and physical channels.

About IDEAlliance®

IDEAlliance (International Digital Enterprise Alliance), is a global community of content and media creators, and their service providers, material suppliers, and technology partners. The Association identifies best practices for efficient integrated media workflows - from content creation through delivery. Through its active committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry's most valued standards., 703.837.1070

October 21, 2013