IDEAlliance Hosts Joint eMedia/Ghent Work Group Meeting

IDEAlliance hosted a joint meeting of the IDEAlliance eMedia21 Publishers Forum Ghent Work Group on October 6th. The goal of the joint meeting was to seek input and participation by GWG members in two key IDEAlliance initiatives.The first initiative is to pilot test the new IDEAlliance Ad Insertion Order Confirmation Specification. During this meeting, the publishers who developed this XMP specification, designed to expedite the billing cycle for advertising materials worked with the ad portal vendors from GWG, to develop a pilot test plan. Next on the agenda is the joint development of a test plan for XMP interoperability across the ad production supply chain. The City University of New York will provide services of staff and graduate students to conduct the test and will report findings at the annual IDEAlliance Premedia Spectrum Conference in January 2011.

Contact: Dianne Kennedy, dkennedy@idealliance.org