IDEAlliance Offering Color Management Education for Content Creators

3-Part online series to relate critical steps in color management to the needs of content creators

[CHICAGO, IL - April 24, 2013] As the inaugural event in a new series of IDEASonline Training Programs, IDEAlliance® is presenting Color Management Basics for Content Creators, presented in three parts, June 7, 14, and 21. Presented by Bob Hallam, President, of PIXELOGIE, Inc., each of the 3-part series takes a 90-minute deep dive, exploring color management from the point of view of content creation, relating each color management topic to the overall print production process and the quality needs of content creators.

  • In Part 1, June 7, 2013, Instrumentation: Introduction to Spectrophotometry, attendees will learn why using the right measurement tools are critical to hitting consistent color results and the importance of spectrophotometry.
  • In Part 2, June 14, 2013, Choosing the Correct Color Space for Content Creation, attendees will learn the importance of color spaces and how great results at the end of a process can be derailed if the right choices are not made from the start.
  • In Part 3, June 21, 2013, Proofing Best Practices: Hard & Soft Proofing and Viewing Conditions, attendees will learn how to choose between doing a hard or soft proof and the critical factors to consider, such as consistent viewing conditions and the ISO 12647-7 standard.

“With the launch of IDEASonline Training, IDEAlliance is combining online education with social networking, offering a comprehensive and unique learning experience,” commented Steve Bonoff, Executive Vice President for IDEAlliance. “Through our online education portal, attendees learn critical best practices in efficient media production, while sharing their experiences through our private social network, called Connect. Along with the offer of continuing education units for all registrants, IDEAlliance is continuing its leadership in offering convenient and effective, online education for our membership.”

This 3-part series is designed for production and content development professionals of creative agencies, content creators, and brand owners, and print production experts seeking tools for communicating more effectively with their clients. The series will be recorded and available for purchase from the IDEASonline Library for those unable to participate in the live events. For registration and program details, go to www.idealliance.org/events/color-for-content-creators or contact Steve Ballinger at 612-280-9095 or sballinger@idealliance.org.

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About IDEAlliance®
IDEAlliance® (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. The Association identifies best practices for efficient end-to-end digital media workflows - from content creation through delivery. Through its active committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry's most valued standards.
http://www.idealliance.org/ 703.837.1070

Date: 
April 24, 2013