IDEAlliance Previews Release of New Publishing Framework

The Source is the Solution to Monetizing Content for Dynamic Publishing

Spectrum Conference, Phoenix, AZ, September 11, 2012— IDEAlliance^® is proud to preview the release of a new family of specifications that define the foundation for establishing a dynamic publishing architecture.  PSV, the PRISM^® Source Vocabulary Specifications, provide a publishing framework designed to enable publishers to not only efficiently publish in print and across emerging tablet and mobile channels, but to dynamically monetize content in new ways not possible today. 

With PSV, the Source is the Solution, where content assets are the source for building a dynamic publishing framework.  PSV is not about packaging, delivery or rendering content. The specification employs already widely adopted PRISM metadata to make individual content assets “smarter” and thereby easier to use in a multi-channel production environment. PSV is designed to support issue-based publications as well as to enable publishers to aggregate content in new digital content channels. As the PSV  tagline suggests, the Source is the Solution to the future of publishing.

The PRISM Source Vocabulary Specifications have been developed over the past two years by nextPub^®, the IDEAlliance publishing technology incubator. The nextPub Working Group, chaired by Peter Meirs, VP Production Technologies, Time Inc., envisioned ways to monetize content beyond today’s publishing channels by utilizing a “Dynamic Content Architecture” from which additional publishing channels can emerge when new content collections of content “chunks” are demanded by consumers, as foreshadowed by Flipboard, Pulse or Zite.  The central idea is to future-proof content no matter what the future brings. 

Dianne Kennedy, VP Emerging Technologies for IDEAlliance remarked, “PSV defines a framework of robust PRISM 3.0 metadata elements that can be used to configure federated source content and rich media repositories. Simply put, the more semantically rich the content is, the more useful it will be and the more adaptive it will become as we continue to re-imagine and re-vision business opportunities for our content.” As Karen McGrane, content evangelist and Managing Director at Bond Art +Science observes, “Publishers don’t get to decide which device their customers use to read their content—readers do. Getting content out onto all these different new devices and platforms requires a dynamic and flexible content architecture, which PSV provides.”

nextPub was launched in 2010 by IDEAlliance with widespread support by the world’s leading publishers, media companies, and their technology partners, as well as partner associations including the Magazine Media Association (MPA), Ad-ID, and the Japanese Magazine Publishing Association (JMPA).  nextPub has also worked in close collaboration with IDPF (the International Digital Publishing Forum) to ensure that PSV-enabled publishing systems can seamlessly deliver content to EPUB3 readers as well as to tablets, smart phones and print. 

The PSV Specifications for establishing a dynamic publishing architecture can be downloaded from www.nextPub.org.  Publishers can learn more by joining the PRISM Practitioners LinkedIn group.  To participate contact Dianne Kennedy at 630-941-8197. 

nextPub, PRISM and PSV are trademarks of IDEAlliance.

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About IDEAlliance
IDEAlliance® (International Digital Enterprise Alliance) is a global community of content and media creators, and their service providers, material suppliers, and technology partners. Our Association identifies best practices for efficient end-to-end digital media workflows— from content creation through delivery. Through our active committees, educational conferences, webinars, training and certification programs, we provide members the forum for the exchange of information that results in the creation of our industry’s most valued standards.
www.idealliance.org