Christian R. Hvas is Product Marketing Manager at Stibo Catalog, Denmark. (www.stibocatalog.com)Has 17 years of practical experience with database publishing and catalogue content management within Stibo Catalog. Started as a software developer with focus on relational databases, and is one of the pioneers behind the first catalogue database solution at Stibo Catalog.Actively involved in the process of transforming Stibo Catalog from a traditional pre-press house to a modern supplier of enterprise solutions in the area of Catalog Content Management and Delivery.These days associated with the sales and marketing functions. Working on bridging the gap between technology and R&D on one side and the requirements from the market place on the other side.Attended several SGML / XML events and has been monitoring relevant standards and technologies since 1994, but do not claim to be a technical expert.Has a Master degree in Philosophy from the University of Aarhus and a Batchelor degree in Business Administration from the Business School of Aarhus.