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Standardizing Metadata for Delivery of Serial Content to Aggregators

Abstract

One revenue stream for publishers is secondary licensing to content aggregators and syndicators who license content from many sources, then provide it to audiences who pay a premium for access to timely and specialized content. To better serve aggregators and syndicators and their audiences, as well as streamline production of their own Web sites, major publishers are "XML-izing" their production workflows, and both aggregators and publishers are moving to a standard format to maximize efficiencies.

That format is the newly released PRISM Aggregator DTD, a particular use case of PRISM that integrates PRISM metadata with the Modular XHTML DTD for content markup. This talk provides an overview of: the publisher challenges in XML-izing production workflows, the business of secondary licensing, the requirements placed on the PRISM Aggregator DTD, the experience of integrating the PRISM metadata fields with the Modular XHTML specification, and feedback received from top publishing industry executives.

Keywords


1. Late-breaking Talk

Since this was a late-breaking talk, the author did not have time to complete the paper for the proceedings.

Biography

Mr. McConnell has nearly 30 years of management experience in the software industry, including a long period directing content acquisition and conversion systems at ProQuest. As President of Software Process Systems, he consults in content repurposing and in systems acquisition and development.

Ron Daniel is a Principal at Taxonomy Strategies, an informationmanagement consultancy that specializes in applying taxonomies,metadata, automatic classification, and other information retrievaltechnologies to the needs of business.Ron Daniel is an expert on XML and metadata industry standards, havingchaired the PRISM (Publishers Requirements for Industry StandardMetadata) working group (prismstandard.org), and served as the ActingChair of the XML Linking working group. In addition, he has been amember of the RDF working groups, and has co-edited numerous specificationsincluding PRISM, XPointer, three IETF RFCs, and the first two Dublin Core(dublincore.org) reports.Before becoming a partner at Taxonomy Strategies, Dr. Daniel was a Standards Architect at Interwoven, representing the company in industry standards bodies such as the W3C and OASIS. He came to Interwoven in November 2002, when Interwoven acquired Metacode Technologies for its technology and know-how in automatic classification, metadata, and taxonomies. He was Senior Information Scientist at Metacode, where he played a major role in defining the main product, Metatagger. Prior to Metacode, Ron was a technical staff member at Los Alamos National Laboratory, where he worked on a variety of projects focused on the lab's need for a large-scale, long-duration, information infrastructure. Ron earned his Ph.D. in Electrical Engineering from Oklahoma State University, and was a postdoctoral researcher at Cambridge University and Los Alamos National Laboratory.