HP Global Content Management Case Study

»Mario Queiroz, »Hewlett-Packard

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Abstract

This session will highlight a case study regarding HP's vision, strategies, tactics, challenges, and learning's associated with centralized digital content management on a global enterprise scale.

Table of Contents

1. Presentation Paper
2. Perspectives in XML
Biography

1. Presentation Paper

HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.

The merger of HP and Compaq accelerated HP’s focus on centralized digital content management strategies for online and offline customer touch points on a global basis.
HP is leveraging XML in two ways:
- In the development and administration of our content management infrastructure
- The transport of XML based content between various internal and external content management assets
HP leverages industry-leading platforms and processes for the management of digital content. Partners include Trigo, Documentum, Broadvision, Oracle, Trados, XPLANE, and Vignette.
HP is a content management industry thought and practice leader as HP is executing centralized content management on global basis.

The presentation will provide an overview of HP’s vision, strategies, tactics, challenges, and learning’s associated with centralized digital content management on a global enterprise scale. HP will focus on global online content management and it’s infrastructure for managing structured content. And, HP will present strategies enabling cross-media publishing.

2. Perspectives in XML

This HP presentation will provide HP XML insights as follows:

What XML means to HP eBusiness and content management strategies.
What advantages has HP gained from XML.
How and where is XML leveraged in our content management infrastructure and strategies.
Key XML based challenges encountered.

Biography

»Mario Queiroz

VP, Content Management Services

»Hewlett-Packard

»Cupertino, California

»United States of America

Email: mario.queiroz@hp.com

Mario's key areas of responsibiity at HP are: Content Management strategy, Business process and technology architecture, Company wide roadmap and roll-out, eCommerce Product Data (Commerce Catalog), and Infrastructure integration prioritization and future-state transition. In this role, Mario is responsible for streamlining and significantly reducing the cost of the company's infrastructure and processes for acquiring, storing, maintaining, localizing, and syndicating content - including product, support, and solutions content.

Prior to this appointment, Mario was the worldwide eCommerce manager for the Business Customer Organization (BCO) of Hewlett-Packard. In this role, he provided strategic direction and delivered eCommerce business processes and capabilities across BCO customer segments and geographies.

Mario has been with HP for 13 years, eight of which he spent in European management roles. He has held marketing positions in HP's printing and imaging business in Germany and Spain. He has also held worldwide manufacturing and operations positions in the Unix and PC businesses in California. Mario holds both bachelor and master of science degrees from Stanford University.