SUDS (‘SUDS is Used to Describe Soaps’) is an RDF vocabulary for describing the world of soap operas. It is based on FOAF (‘Friend of a Friend’) and as such is a semantic web vocabulary or ontology. The domain of TV soap operas was chosen because the work was originated during a project to redesign and migrate the EastEnders web site to a Content Management system. Content models were created to describe character’s relationships with each other and events in the programme. Design issues faced included the difference between soap opera and traditional narratives, scalability, and ‘secret’ and revealed events. The vocabulary is used to create and maintain content to support the television programme, including answers to audience’s questions about the show.