In the Web world, personalization of content is taken for granted. It's a different story though for printed documents containing variable data. But now innovations in the use of XML and PDF are making on-demand publishing a feasible and efficient process.

In this presentation, the speaker will look at new publishing tools and standards that are enabling truly personalized content on demand in the print world. He will examine the roles of XSLFO and SVG within publishing workflows, and how XML as a neutral format for creating Web, print, and wireless content can be formatted and presented as a PDF document. The session describes the new place of XML and Web standards in publishing for printable representation of dynamic text and graphics as well as static content.

Attendees will learn:

· How to use XML for letters, business cards, financial information, manuals and more

· Different XML languages and formatting tools

· How PDF supports XML for personalized documents while ensuring reliable presentation of documents

· Role of scalable vector graphics (SVG) for describing graphical information and its linking capabilities to back-end processes and databases for personalization

· How to create personalized documents using XML and SVG for presentation within the PDF format