After great deliberation you have decided on a Digital Asset Management System and/or a Content Management System to manage and serve your content. But now you learn that just the DAM or CMS is not enough. You need rich metadata to actually realize your goals. Rich descriptive metadata is the "magic wand" that leverages DAMs, CMSs and DMSs and makes accurate discovery and reusable content a reality. It is the key factor in increasing efficiencies in workflow processes through (semi) automation and in creating personalized and customized content products for multiple media - as well as useful and usable portals.

But what is it and how can it provide real business value? On a practical level, how do you get it into the digital assets and where does it fit in the workflow? Are there any tools that can help automate the creation of metadata? How do you determine how much and what kind of metadata you need and for which assets? Does your company need complex rights information about all your assets or do is rich subject metadata enough? Which metadata standards are important? How do you build an enterprise metadata strategy and then plan your metadata implementation?

This session will answer these questions. Other topics covered will include:

Metadata standards and techniques to get the most out of your DAM and CMS.

Where does descriptive metadata fit in the publishing workflow?

Terminology of Metadata: Vocabularies,Taxonomies, Ontologies, Lexicons. What do they mean and when are they useful?

Metadata standards for publishing: ONIX, PRISM, NewsML, Dublin Core