Joe Barnes is the Director of Content Architecture for Really Strategies, Inc (www.reallysi.com). Joe assists companies in the analysis, design, and overall strategic planning required to manage data in a variety of formats on multiple platforms. In addition to his client responsibilities, Joe writes a monthly column in the Microsoft Certified Solution Provider newsletter (The Insider). Joe has worked over the past eight years in a variety of technology positions beginning with the Vanguard Group, a multi-billion dollar mutual fund company in Malvern, PA. As a consultant, Joe has worked with numerous clients in a variety of industries.