PG Bartlett is Arbortext's vice president of marketing. In this position, Bartlett is responsible for overall corporate positioning, branding and identity, and driving an integrated communication strategy. On a daily basis he oversees public relations, market research, direct marketing and analyst relations. Bartlett joined Arbortext in October 1994 with more than 18 years experience in both technical and marketing positions at leading edge, high-technology companies. Before joining Arbortext, Bartlett was vice president of marketing for Nematron, a leading manufacturer ofindustrialized computer hardware, where he successfully introduced several new product lines and launched a distributor relationshipprogram that increased revenues.Since joining Arbortext, Bartlett has hosted electronic webinars ontopics ranging from "What is XML?" to "Enterprise Content Management and Single Sourcing" and authored many white papers and articles. He is a frequent presenter at major industry events and has been invited to speak and chair sessions at Comdex, Seybold Seminars, XML conferences, AIIM conferences and other major high technology events. Bartlett holds a bachelor's degree from Northwestern University.