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Making Web Services Pay - Real Web Services, Real Payback

Abstract

Web services introduction:

Shortly after two discrete applications emerge in any enterprise, there follows the need to connect them. This has been the case since the dawn of enterprise computing. Web services technology represents a discontinuity in the way applications are connected - both applications within a single enterprise and applications that interact across enterprise boundaries.

Using Web services technology as the basis for an application integration strategy brings substantial advantages to the adopter. But it also requires overcoming some clear challenges - exacerbated by the early state of the market. Customers attempting to harness the benefits of this technology today are grappling with a common set of reoccurring issues:

* How can I adopt an integration strategy based on Web services technology without a complete overhaul of my existing software investments?

* How can I securely leverage this technology, which itself lacks inherent security mechanisms?

* If I deploy this technology, how do I effectively manage it?

There is no doubt that web services technology will fundamentally change the business of application integration, and is an essential part of any business. Connectivity of existing infrastructure and people is at the core of successful integration of Web services, and finding a solution to efficiently accomplishing this connectivity is key. Companies are quickly adopting XML Web services, which are allowing them to cut costs, speed time-to-market and vastly improve customer care. However, many organizations currently have legacy environments that do not allow them to easily introduce - and then reap the incredible benefits of - Web services.

This speaker will address many of the hurdles keeping Web services from being a reality for Global 2000 companies, including time, monitoring, management, security and adaptation.

Web Services Deployment Considerations

While Web Services technologies provide the foundational components of a service-oriented architecture, there are notable challenges to be addressed. They can be broadly grouped into three categories:

* Application adaptation, service composition and business process orchestration

* End-to-end security

* Management, monitoring and auditing support

Application adaptation, service composition and business process orchestration.

Benefiting from a SOA approach means existing systems must be attached to the Web Services bus. This implies providing an adaptation layer for software not natively capable of exposing business logic via Web Services standards. Each Service on the bus will have associated software logic that implements the Service. An SOA deployment should provide maximum choice as to where that logic resides initially and a high degree of flexibility to change the logic implementation strategy without penalty in the future. The IT developer tasked with bringing the service to life should be able to choose from a number of methods the most appropriate implementation path for each individual service:

* Creating brand new software to implement the service

* Directly mapping to a single back-end software system function through a simple translation from SOAP to the existing software interface.

* Creating a composite Web Service that manages the sequenced calling of several functions across multiple software systems

* Orchestrating a potentially long-running business process using a workflow or business process management system

Keywords


1. Waitlisted Paper

Since this was a waitlisted talk, the author did not prepare a paper for the proceedings.

Biography

Vice President of Product Marketing

Ken brings over sixteen years of high-tech industry experience to Actional. He most recently held the position of Vice President, Product Marketing and Strategic Alliances with Abilizer Solutions, a provider of enterprise portal software. Prior to Abilizer, he served in sales, marketing management, business development and product management roles with Netscape, Intel and IBM. Ken has a degree in Materials Science from Northwestern University and an MBA from Stanford University.Ken is a seasoned speaking having participated in numerous panels and tracks at conferences including Web Services Edge Conference and Expo East 2002, ICON Users' Conference 2002, E-Financial Services 2000, Sun Internet Financial Services 2000 (Shared stage with Geoffry Moore), HP Netmarketing (Presented to 500 HP marketing professionals) June 1998, Netscape Tools for Success 1998 (trained 500 partners). Ken has extensive knowledge on financial services as well as the integration, management, and security of Web services.