| |
Table of contents | Author | City | Company | Country | State/Province | Term | Interchange | |
Bartlett, PG
, Vice President, Marketing , Arbortext , Ann Arbor Michigan U.S.A.
Email: bea@arbortext.com
As vice president of marketing for Arbortext, PG Bartlett is responsible for overall corporate positioning, branding and identity, and driving an integrated communication strategy. On a daily basis he oversees public relations, market research, direct marketing and analyst relations. Since joining Arbortext, Mr. Bartlett has hosted electronic webinars on topics ranging from “What is XML?” to “Enterprise Content Management and Single Sourcing” and authored many white papers and articles. He is a frequent presenter at major industry events and has been invited to speak and chair sessions at Comdex, Seybold Seminars, XML conferences, AIIM conferences and other major high technology events. Mr. Bartlett has over 18 years experience in both technical and marketing positions with leading-edge high-technology companies. He holds a bachelor’s degree from Northwestern University, Evanston, Illinois.
Are you struggling to publish your information in multiple forms -- Web, print and others -- while keeping it fresh, consistent and complete? XML helps you solve that problem by making it possible to create a single XML-based source of media independent, reusable content for automatic, customizable formatting and publishing to all types of media. The business benefits that come from delivering better information – shaving costs, increasing author efficiency, and reducing time to market – contribute in important but less tangible ways as well, including improving customer satisfaction and retention, and reducing sales and support costs. Attendees of this session will learn how XML provides an organization with a robust, reusable and maintainable information collection.
This presenter's paper was not received in time to be included in the proceedings.
| |
Table of contents | Author | City | Company | Country | State/Province | Term | Interchange | |