Sunday, April 25

Monday, April 26

Welcome
David J. Steinhardt, President & CEO, IDEAlliance

Opening & Introductions
Joe Schick, Director, Postal Affairs, Quad/Graphics, Inc. & Conference Chair

OPENING KEYNOTE: Building a NEW Paradigm: The Value Chain from Creation to Distribution
Tracy T. Windrum, Vice President, Manufacturing, G+J USA Publishing

New Costs, Rates & Dynamics in Postal & Newsstand: What Does It Mean for the Value Chain from Creation to Distribution?

• What are the issues, challenges, and opportunities that will define our industry in the next three, five and 10 years?
• Big Picture panel on major issues today and on the horizon that will dramatically affect postal and newsstand
• Reducing cycle time from creation to distribution
• Overview of a key driver - cost-based rates

Get More In-depth Information and Application in the Afternoon Roundtable: Implications of a New Postal Rate Structure - Theory into Practice

Moderator: Monica Lundquist, Director, Mailing & Distribution Services, Banta Publications Group

Panelists:
Scott Bauer, NJ Operations Manager, Distribution, Newsweek
Bernie Schraml, Director, Distribution and Postal Affairs, G+J USA Publishing
Charles M. Howard, Vice President, Postology, Harte-Hanks

Ideas, Concepts & Practices to Build Effective Response & Readership

• One to One Marketing - Building customer loyalty and increasing response rates
• Leveraging technology
• Connecting creativity to production and distribution realities
• Anything is possible…for a price! What price?
• Creative ways to acquire new subscribers
• Explore ways such as attached mail piece to build response
• Design techniques for direct mail
• Impact on creation, production and distribution

Moderator: Bridget Chang, Director of Audience Marketing Promotion, Primedia Business Magazines & Media

Panelists:
Sherry Freda, Manager, Preparation & Mail Standards, US Postal Service
Margaret Schneider, Director, Postal Affairs, Reiman Publications

Luncheon with

The Nickel Tour of Washington, DC: Politics & Regulations Impacting our Businesses - Postal, Taxes & Transportation

Presenters:
Gene A. Del Polito, President, Association for Postal Commerce
Neal Denton, Executive Director, Alliance of Nonprofit Mailers

Fulfillment: A Key Stage to Efficiency & Cost Effectiveness

• Utilizing electronic book make-up
• Immediacy is the key to competitiveness
• Ways distribution and transportation start the upstream process
• What about DPP/FSS (Delivery Point Packaging/Flats Sequencing System)?
• New opportunities in forwarding/added value in Address Hygiene programs
• Future of the Newsstand Distribution Network

Moderator: Val Scansaroli, President, Val Scansaroli Magazine Consulting

Panelists:
Robert J. O'Brien, Vice President/Direct Marketing List Services & Postal Distribution Policy, Time Customer Service
Jeff Parnau, President/Impoze, Quad/Graphics, Inc.
James W. Schemmel, Director of Distribution, Communications Data Services

ROUNDTABLE
Implications of a New Postal Rate Structure - Theory into Practice
Here's your opportunity to voice your opinion on a topic that will impact the industry in a fundamental way - cost-based rates. The purpose of this session is to provide you the opportunity to learn and exchange ideas, and walk away knowing what you'll be contending with in the years ahead.

• The future is NOW in rate design
• Is the glass Half Full? Half Empty?
• What are the proposals?
• How do they affect me?
• What are the options?

Co-Moderators: Joe Schick, Director, Postal Affairs, Quad/Graphic, Inc. and Conference Chair and Cheryl Beller, Customer Service Support Analyst, U.S. Postal Service

Discussion Leaders:
Rita D. Cohen, Sr. VP/Legislative & Regulatory Policy, Magazine Publishers of America
Joyce McGarvy, Corporate Distribution Director, Crain Communications Inc.
Peter J. Moore, President, Peter J. Moore & Associates/LLC

Distribution Cross-Talk Session #1 - formerly Disti-Press
NMBFC: National Magazine, Book, and Film Carriers, an affiliate of IDEAlliance, are transportation and distribution specialists that expedite delivery of any and all printed material, whether truckloads from a single source for delivery to multiple locations or consolidation and delivery of small quantities from varied sources. Here's your opportunity to exchange ideas. If you are interested in scheduling an appointment, please contact IDEAlliance.

Welcome Reception
Sponsored by FAIRRINGTON TRANSPORTATION
Jim Reifenberg, Vice President

Dinner On-Your-Own

Tuesday, April 27

Welcome
Joe Schick, Director, Postal Affairs, Quad/Graphics, Inc. & Conference Chair

Fitting It All Together: Big Picture Review
Throughout the Conference we want to provide a way to connect-the-dots between the issues, concepts, and programs. We've asked some industry experts to help figure out the pieces to the puzzle and, more importantly, put them together.

Co-Moderators: Val Scansaroli, President, Val Scansaroli Magazine Consulting and Anita Pursley, Vice President, Postal Affairs, Quebecor World

KEYNOTE ADDRESS: Distribution Planning & Transportation: A Look Ahead at Opportunities & Challenges
Dan Scapin, President, RR Donnelley Logistics

Distribution Planning & Transportation: Influences of Technology & Impact on Service & Cost

• Faster…Cheaper-Less Expensive…I NEED IT THERE YESTERDAY
• How to enhance speed to market
• What are the challenges and opportunities?
• New DOT Driver Hours Regulation
• Application of New Technology: Radio Frequency Identification
• Get more details in afternoon concurrent panel

Moderator: Howard Schwartz, Executive Director, Distribution Sourcing & Postal Affairs, Advance Magazine Group Inc.

Panelists:
David Davis, Director of Transportation, Nationwide Midwest
Rich Rousseau, Vice President, Business Development & Marketing, Quebecor World
Dan Scapin, President, RR Donnelley Logistics
Chris York, President, Seewhy, Inc.

Manufacturing: Constraints & Opportunities in Print Creation & Production

• How does Postal processing influence mail preparation and material choices? Costs? What about APPS: Automated Packaging Process System? Polywrap Testing?
• Application of Inkjet Technology - how to maximize the value?
• Blow-ins, bind-ins, other inserts…is there a limit? Should there be?
• Impact of the Address Block positioning
• What are Manufacturing and Production Process Constraints? Opportunities?

Moderator: Erv Drewek, Manager of Postal Affairs, Brown Printing Company

Panelists:
Mark Breunig, OEM/Major Account Manager, Domino Amjet, Inc. Peter Gottini, Director of Postal Affairs, Bookspan
Joyce McGarvey, Corporate Distribution Director, Crain Communications, Inc.

Mail.dat® Update
Daniel J. Minnick, Vice President, Postal & Industry Services, Experian Marketing Services

KEYNOTE ADDRESS: Transportation & Postal Network - Reducing Costs & Increasing Efficiencies
Paul Vogel, Vice President, Network Operations Management, US Postal Service

CONCURRENT PANELS
Here's your opportunity to get more in-depth information in smaller groups. We've put together a panel of experts on a range of hot topics with ample time for discussion and debate. Give a case study. Make an application. Dig in and ask questions.

#1 - U.S. Postal Service Automation Plan: Long-Term Delivery Vision R&D

• USPS Market Survey…Impact of DPP: Delivery Point Packaging - What is the consumer response?
• FSS: Flats Sequencing System…Where did the carrier route go?
• Future barcode needs and formats - 11 digit for flats and 4-state code
• Flats Identification Tag

Moderators:
John Rapp, Senior Vice President, Operations, US Postal Service
Greg Whiteman, Manager, Market Research, US Postal Service

Presenters:
Robert O'Brien, Vice President/Direct Marketing List Services & Postal Distribution Policy, Time Customer Service

#2 - Distribution Planning & Transportation: Making the Wheels Turn

• NEW Shipment & Logistics Planning for Newspaper Inserts and Application to Magazines and Catalogs
• Impact of NEW DOT Driver Hours Regulation and Other Regulatory Initiatives on the Horizon
• The impact of changes in pre-weekend - What's next?
• Application of Radio Frequency Identification Technology to Newsstand?

Moderator: George Woods, Director of Distribution Services, Time Inc.

Panelists:
John Stark, Director of Distribution, Conde Nast Publications, Inc.
Phil Thompson, Manager, Distribution Business Resource, Quad/Graphics, Inc.
Doug Baldridge, Vice President, Publication Services, Quebecor World

#3 - Driving the Mail Design: Creative, Costs & Constraints

• What are the decision points?
• What about ride-alongs? Partial covers?
• Manufacturing and postal rate constraints…Does one weigh heavier in the creative decision?
• The pros and cons of First Class versus Standard issue

Facilitator: Bridget Chang, Director of Audience Marketing Promotion, Primedia Business Magazines & Media

Panelists:
Sherry Freda, Manager, Preparation & Mail Standards, US Postal Service
Margaret Schneider, Director of Postal Affairs, Reiman Publications

CONCURRENT ROUNDTABLES
Here's your opportunity to put your two cents into a free-wheeling discussion on 2 topics that will impact your business. The purpose of this session is to provide you the opportunity to learn and exchange ideas, and walk away knowing what you'll be contending with in the years ahead.

#1 - Information Sharing to Manage Business Process

• Where are we in the development of technology across the value chain?
• How much do we want to know about the mail? Cost?
• Is inkjet the answer in the future?
• Industry Capability to Meet the New Standard - One Code Vision? Symbology Changes? 4-state Bar Code? Intelligent Mail?

Facilitator: Jeff Freeman, Manager, Mail Technology Strategy, US Postal Service

Panelists:
Mark Breunig, OEM/Major Account Manager, Domino Amjet, Inc.
Joe Lubenow, President, Lubenow & Associates
Rich Rousseau, Vice President, Business Development & Marketing, Quebecor World

#2 - From Canada Post: New Regulations & Customer Focus - A Report from & Discussion with IDEAlliance Canada Panel

• Positive change is in the air north of the border…what do I need to know?
• The Canada Post has come out with new regulations for US publishers - What is the status?
• How can we work with the Canada Post to develop worksharing opportunities?
• What's the Canada Panel? How does it cooperatively work with the Canada Post?
• What happens when there is a problem with a mailing?

Co-Facilitators: Scott Lorenz, Director, Postal Operations, Time Inc. and Chair of IDEAlliance Canada Panel and Maria Capparelli, General Manager, International Sales, Canada Post

Distribution Cross-Talk Session #2 - formerly Disti-Press
NMBFC: National Magazine, Book, and Film Carriers, an affiliate of IDEAlliance, are transportation and distribution specialists that expedite delivery of any and all printed material, whether truckloads from a single source for delivery to multiple locations or consolidation and delivery of small quantities from varied sources. If you are interested in scheduling an appointment, please contact IDEAlliance.

Wednesday, April 28

Welcome
Joe Schick, Director, Postal Affairs, Quad/Graphics, Inc. & Conference Chair

Fitting It All Together: Big Picture Review
Throughout the Conference we want to provide a way to connect-the-dots between the issues, concepts, and programs. We've asked some industry experts to help figure out the pieces to the puzzle and, more importantly, put them together.

Co-Moderators: Val Scansaroli, President, Val Scansaroli Magazine Consulting and Anita Pursley, Vice President, Postal Affairs, Quebecor World

Town Hall with Continental Breakfast
Here's your opportunity in an open forum to raise questions and provide feedback on any and all industry issues or topics. Join us for a cup of coffee and participate, participate, participate. Help shape the future of the industry.

Modeling & Presort Under New Rate Structure in a Cost-Based World

• COMPLEXITY…COMPLEXITY…COMPLEXITY!
• Who understands this stuff? Why should I care?
• What will the LIST process look like in the future?

Moderator: Peter J. Moore, President, Peter J. Moore & Associates/LLC

Panelists:
Bob Schimek, Director, Commercial Mail Development & Postal Affairs, Firstlogic, Inc.
Wallace Vingelis, Product Manager, Group 1 Software

Co-Mail & Co-Palletization 2006: A Look Ahead at Challenges & Opportunities

• There's no mail like CO-MAIL!
• Is there time for a return on the investment?
• Where is the USPS going? How will their decisions impact co-mail and co-palletization? Will there be a value?
• Documentation.... What is really needed and how do you produce it?
• What's ahead and how will it impact on the industry?
• Implications for drop-shipping
• New possibilities in distribution and transportation

Moderator: Dale R. Miller, Manager, Postal Affairs, RR Donnelley

Panelists:
Frank Lynn, Director, Postal Affairs/Strategic Distribution, Cadmus Communications
Daniel J. Minnick, Vice President, Postal & Industry Services, Experian Marketing Services
Jim Reifenberg, Vice President, Fairrington Transportation Co.