Sunday, April 17

Golf Tournament - Silverstone Golf Club - Las Vegas, NV

Golf Chair: Dave Davis, Director of Transportation, Nationwide Midwest

Reservation deadline has past.

Early Bird Reception - Sponored by ALG Direct, Inc.

Monday, April 18

Confirmed Companies:

• ASL Distribution
• Calhoun Distribution
• Canadian Alternative Delivery Service, Inc.
• Freight Systems / RRD
• Guaranteed Air Freight & Forwarding
• Highway Distribution Systems Inc.
• Mailcon
• Nationwide Magazine & Book Distributors
• Nationwide Midwest
• TCW/Tennessee Express, Inc.
• Security Delivery Service
• Seewhy, Inc.
• Skip's Cargo
• Sorensen Transportation
• Southwest Logistics, Inc.
• UPS SCS Inc.
• Welke Global Logistics Ltd.

Sign up by calling Georgia Volakis @ 703.837.1075

Luncheon with Keynote

Welcome & Opening
Joe Schick, Director of Postal Affairs, Quad/Graphics & Conference Chair

About NMBFC: National Magazine, Book & Film Carriers
Dave Davis, Director of Transportation, Nationwide Midwest

Keynote
Anita Bizzotto, Chief Marketing Officer and Senior Vice President, US Postal Service

The 2005 Rate Case with Refreshment Break

• What's in the Rate Filing & Why?
• What's the Impact on the Print Distribution Value Chain?
• Minimizing…Maximizing…Its Impact

Here's a series of focused topics and issues having a direct impact on you:

• Basics of the 2005 Rate Case
• Impact on all the partners in the value chain - catalogers, list services, printers, publishers, software firms, transportation, and USPS
• Maximizing or Minimizing Impact
• With time to discuss and debate your particular questions

Co-Moderators:
Peter J. Moore, President, Peter J. Moore & Associates/LLC
Val Scansaroli, Hearst Magazines

Welcome Reception - Sponored by Fairrington Transportation

Dinner On-Your-Own

Tuesday, April 19

MTAC Working Group - Open Invitation to All
Streamlining Verification Work Group Work Group

Confirmed Companies:

• ASL Distribution
• Calhoun Distribution
• Canadian Alternative Delivery Service, Inc.
• Freight Systems / RRD
• Guaranteed Air Freight & Forwarding
• Highway Distribution Systems Inc.
• Mailcon
• Nationwide Magazine & Book Distributors
• Nationwide Midwest
• TCW/Tennessee Express, Inc.
• Security Delivery Service
• Seewhy, Inc.
• Skip's Cargo
• Sorensen Transportation
• Southwest Logistics, Inc.
• UPS SCS Inc.
• Welke Global Logistics Ltd.

Sign up by calling Georgia Volakis @ 703.837.1075

Welcome
Joe Schick, Director of Postal Affairs, Quad/Graphics & Chair, IDEAlliance Addressing/Distribution Committee

A View from Inside the Beltway: Administration & Congressional Moves on Postal Reform
Ben Cooper, Executive Vice President for Public Affairs, PIA/GATF

Canada Post Coporation: New Directions & Industry Initiatives
Maria Capparelli, General Manager, Communications Sector Sales, Canada Post Corporation and Co-Chair of IDEAlliance Canada Panel

Foundation of Mail
Here is a 2-part session on the foundation of all that we do - from addressing to mail acceptance and verification. Over the past year, many new and exciting developments that will change the process chain of our business. Get the inside scoop on what new and its impact on you.

Part 1: Addressing, List Development & Mail Preparation
A wide range of topics that impact your business for review, update and discussion:

• Address Management & Standardization
• NCOA Link
• IDEAlliance Address Data Interchange Specification (ADIS) & Initiatives with the Universal Postal Union (UPU)
• Intelligent Mail®
• Mail/List/Finishing/Distribution Technology Interface

Moderator
Joe Lubenow, President, Lubenow & Associates

Part 2: Mail Presort, Acceptance & Verification
Once the addresses have been properly prepared, and the list compiled, we move on to the classification of the mail piece, and list presortation to maximize the cost effectiveness of the mailing. Finally, the mail is prepared, and presented to the USPS for acceptance, today and in the future. This session will brief the audience on changes in procedures and techniques for these processes, including changes being made by the USPS to improve the process. Key topics for the panel are:

• Presort changes and update on new schemes
• Pricing and Classification Service Center
• MERLIN status today, and mail acceptance in the future

Moderator
Mike Winn, Senior Vice President & Division Director, RR Donnelley

Lunch
Sponsored by Canadian Alternative Delivery Service

IDEAlliance Awards Presentation
Joe Schick, Director of Postal Affairs, Quad/Graphics & Conference Chair
David Steinhardt, President & CEO, IDEAlliance

Luncheon Address

The Future of Single Copy Market
Carol Kloster, Chief Executive Officer, Chas. Levy Company

A key challenge for the industry is the Future of the Single Copy Market. Here an industry leader provides her perspectives on:

• Newsstand Channel: Gaining Supply Chain Efficiencies
• New Approaches in Single Copy Sales - Point of Sales Scanning
• Opportunities to Reduce the 10-Day Prior to on Sale Requirement
• New Trends in Technology & Its Application…RFID?
• Changes in Retail Delivery Schedules for Weeklies

Moderator:
Anita Pursley, Vice President of Postal Affairs, Quebecor World Logistics

Refreshment Break

Distribution & Logistics:

The NEW Dynamics in Transportation & Drop-Shipping
Here's a panel that provides an overview of key transportation issues - fuel prices, driver hours, and much more - and then a case study looking at the new dynamics of drop-shipping - objectives, newsstand impact, and pool-shipping.

Economic Trends in Transportation
Tavio Headley, Economist, American Trucking Associations, Inc.

Moderator:
Marc Weill, Director of Traffic Operations, Hachette Filipacchi
Media U.S., Inc.

Comailing For Dummies
Take this opportunity to hear industry experts discuss the comailing process:

• What's the right equipment/technology for my operations and client base?
• How do you manage the comailing production process?
• Mail piece design leading to Efficient & Cost-Effective Distribution & Delivery

Moderator:
Joe Schick, Director of Postal Affairs, Quad/Graphics & Conference Chair

Fitting It All Together: Big Picture Review
Throughout the Conference, we provide a way to connect-the-dots between the issues, concepts, and applications. We've asked two industry experts to determine the pieces to the puzzle and frame the complete picture for you - What to Take Back? What Are Next Moves?

Open Evening

Wednesday, April 20

#1 - 2006 Transportation Outlook
A team of experts will provide an opportunity to learn, exchange ideas, and walk away knowing more about the challenges ahead in the year ahead. There will be adequate time to insure your questions, issues, and applications are addressed.

#2 - CANADA: Developments Today & Tomorrow
Over the past year the IDEAlliance Canada Panel has re-focused and expanded its efforts to enhance the entry and delivery of U.S.-based publications and catalogs into Canada. The Canada Panel has emphasized overall communication across all supply chain partners including working cooperatively with The Canada Post Corporation. Here's an update and a look ahead.

#3 - New Directions in USPS and Industry Cooperation to Improve the Postal Supply Chain
Here's a review of key initiatives and what are the next steps for industry involvement on the Universal Pallet Placard, Mail Acceptance, PostalOne!, FAST and Mail.dat® Interface. The bottomline is to drive efficiencies and take costs out for both the US Postal Service AND industry.

Postal Transformation: What It Means To the Executives In the Trenches?
Participate in an open discussion with postal executives responsible for the execution of the strategic plan of the US Postal Service.

• What are the challenges?
• Where are the opportunities?
• How do you balance operational efficiencies with mailer marketing and response innovations?

Moderator:
Joe Schick, Quad/Graphics & Conference Chair

Executive Roundtable: Key Industry Executives Speak Out

Moderator:
Val Scansaroli, Hearst Magazines

Wrap Up & Adjournment