Sunday, April 23

Annual Golf Tournament - Renaissance Vinoy Golf Club
Pre-Registration Required - NO Onsite Registration

Golf Chair: Dave Davis, Director of Transportation, Nationwide Midwest

National Magazine, Book & Film Carriers (NMBFC)
OPEN to All Transportation Carriers

Joint Publisher & Transportation Carriers Meeting – All Welcome

Early Bird Reception – Sponsored by ALG Direct, Inc.

Monday, April 24

Welcome & Opening

KEYNOTE
A PUBLISHER PERSPECTIVE: INDUSTRY CHALLENGES & INNOVATIONS
The industry is undergoing dramatic change. Across the print media supply chain each partner is developing business response as a result. Hear a publisher’s perspective on the challenges and innovations to the industry. TV Guide has embarked in new directions with content, production, and distribution. Here’s the HOW and WHY of the changes and the implications for the industry.

Michael Clayton
Senior Vice President of Operations
TV Guide

NEW POSTAL DISTRIBUTION SANDBOX... SOONER THAN YOU THINK

Postal Reform Moving Forward: New Rules FOR THE POSTAL GAME
Ian Volner, Partner/Government Division, Venable

2006 Rate Case: A BIG Question Mark?

• NEW Evolutionary Network Design – The NEW Transportation Network
• NEW Automated mailer preparation that configures NEW Transportation Network – Impacting Everyone from Mailer to Transportation Carrier
• Flat Sequencing System (FSS) – Implications & Impact
• New Approaches to Worksharing – What’s the NEW Optimal Preparation?
• Facility Access Shipping and Tracking (FAST) – New Developments & Implementation
• What’s the Transition AND Planning for Tomorrow

Reception – Sponsored by UPS Supply Chain Solutions

Dinner On-Your-Own

Tuesday, April 25

Distribution Cross-Talks #2 with Refreshments
NMBFC: National Magazine, Book & Film Carriers are distribution and transportation specialists that expedite delivery of any and all printed material – whether truckloads from a single source to multiple locations, small quantities from varied sources, or consolidation. Meet with your distribution partners in focused sessions. For more schedule a meeting contact Georgia Volakis at IDEAlliance.

KEYNOTE
US POSTAL SERVICE INNOVATION: TECHNOLOGY...OPERATIONS...ORGANIZATION
The US Postal Service is committed to promoting exemplary customer service through technological, operational and organizational innovations to position mail as a vital strategic business solution. In the recent past, the Postal Service has made key investments in technology to promote electronic collaboration with customers, to offer convenient electronic payment solutions, and to streamline the acceptance, induction, transportation, processing and delivery of mail. The technology solutions feature a wealth of data, which when transformed into intelligence, provide the Postal Service and its customers a window into the postal mailstream. The Flats Sequencing System (FSS) will have a significant impact on publishers and mail service providers in executing mail preparation and distribution strategies. New evolutionary network design will impact mailers' transportation. Hear how the US Postal Service can help mailers as these exciting changes become reality.

Susan Plonkey
Vice President of Customer Service
US Postal Service

AUTOMATION... AUTOMATION... AUTOMATION
PART 1
It All Begins with the Address

• Value of Good Address
• New initiatives in US Postal Service automation
• List Maintenance – Becoming key to the supply chain
• What needs to be done in today’s environment

PART 2
Mailer ID of the Future: The Future of Bar Codes

• 4-State Bar Code...OneCode...Benefits to Mailers?
• Bar code Height & Content Issues
• Industry Perspective: Investment & ROI?
• Industry & USPS Transition...Best Practices?

PART 3
Mailing Industry Digital Revolution: The NEW Payment... Induction... Verification... Transportation... Tracking Supply Chain

• New USPS initiatives in electronic exchange – streamlining the workflow
• The role of information technology in the postal and distribution supply chain
• PostalOne! platform for electronic exchange...Mail.dat® Specification Expanding Role
• Evolving and changing opportunities for the mailing community

PART 4
Automated Induction & Automated Package Processing System (APPS) –The Path Forward

• Industry-USPS cooperative solutions – moving from reactive to proactive
• The industry meeting bundle breakage challenge – bundle preparation
• Will compliance mean standardized address placement?
• Noncompliance: Does it mean penalties? When will they happen?
• The long-term horizon for APPS...Impact of Network Redesign...AutoInduction...and determining and justifying future industry investment

Luncheon

The Canada Post Corporation Outlook
Maria Capparelli, General Manager/Sector Sales/Communications, Canada Post Corporation

KEYNOTE
THE ROAD AHEAD FOR TRANSPORTATION & TRUCKING: STATE OF THE INDUSTRY & PERSPECTIVES ON THE FUTURE

Bob Costello
Chief Economist & Vice President American Trucking Associations, Inc.

Concurrent Panel Discussions

#1 Distribution Planning, Transportation & Logistics 2006...2007
Here’s a look ahead for Distribution Planning, Transportation & Logistics on the key developments and challenges that will shape our industry in the coming years. Our focus is to highlight what is coming around the corner. Driver Hours of Service. Impact of New US Postal Service Transportation Network initiatives. Trucking and transportation forecast. What’s oDOT? What YOU need to plan for TODAY and TOMORROW?

#2 The Canada Post Corporation: Update & Customer Dialogue
The Canada Post Corporation and the IDEAlliance Canada Panel work cooperatively on a wide range of issues. Here’s an opportunity to learn more about the initiatives of The Canada Post Corporation and ways US-based mailing partners can better prepare mail and encourage worksharing with The Canada Post Corporation.

Refreshment

Future of Single Copy Market: Round II...One Year Later...
n 2005, the Print Distribution Conference heard Carol Kloster, CEO, Chas. Levy Company discuss the fundamental change required for the newsstand channel to remain competitive. Here we are one year later and what's changed...more of the sadevelopments in the channel:

• Newsstand Channel: Gaining Supply Chain Efficiencies?
• New Approaches in Single Copy Sales – Point of Sales Scanning
• Opportunities to Reduce the 10-Day Prior to on Sale Requirement
• New Trends in Technology & Its Application
• Pre-Weekend Newsstand Delivery Case Study
• Changes in Retail Delivery Schedules for Weeklies
  

Adjournment – Open Evening

Wednesday, April 26

Concurrent Wake-Up Roundtables
Hey, get up and have a roll and java with us!   Join us for two spirited action-oriented discussions.   One on the projected Rate Case and the other on the Postal ID of the future - 4-State Bar Code, the OneCode.   Here are open forums to frame, discuss, and debate the key concepts and implications for your business.

#1 2006 Rate Case: New Dynamics for Optimal Preparation
The mother-of-all Rate Cases in 2006 will have deep and dramatic effect on the mailing industry.   It's been long in coming and building for years.   Cost-Based Rates...New Worksharing Incentives...Presort Changes...New Dynamics for Optimal Preparation...And Much More.   Join us in planning for the future

#2 US Postal Service Intelligent Identification: The Make-Up of the Bar Code
The US Postal Service is seeking Intelligent Identification - through bar coding technology - for each mail piece to track its movement within the supply chain and for customer visibility.   It was called the 4-State Bar Code.   It now is called OneCode.   IDEAlliance has been working with the US Postal Service on testing the bar code.   Join us for a spirited discussion with the US Postal Service manager working on the bar code initiative.    Join us in planning the future with hot topics - height of the bar code and issues related to the bar code content.

• Expand your opportunities
• Learn about the tradeoffs
• Develop your niche approach because one size does not fit all Participate! Dig in! Ask questions!

#1 Newsweekly Co-Mailing Case Study
Conventional wisdom is that large-circulation newsweeklies can't pool-ship, comail or co-bind. Since February, U.S. News has co-bound weekly with Information Week (CMP Media LLC publication). The key to the program is to focus on creating value, Michael Armstrong, SVP Operations for U.S. News, explains. Hear these publishers and their printer discuss how co-binding and co-mailing created value for mailed main run and supplemental copies and why they see printer mail-stream consolidation as an essential step to future mailing efficiency.

#2 2006 Rate Case - Modeling Preparation Alternatives
The key question has always been “How can I best prepare the mail to meet my business objectives and minimize my costs?” However, in a dramatically changing postal landscape, with USPS Network Redesign and key new technologies such as APPS and FSS, the answer is likely to be quite different from the past. The restructuring of rates in the upcoming case will drive us to reconsider traditional worksharing and this shift will be accelerated as the USPS deploys FSS. In this session, we’ll discuss some ways for us to evaluate mail preparation alternatives and gauge their impact on costs. We’ll also look at some specific modeling techniques that can help answer the hard questions that we are all facing.

#3 Co-Mailing Outside the Box
Here is a case study on co-mailing:

• Liberalizing requirements will mean more opportunities
• Raising the bar on maximum weight (AFSM100) – implications and opportunities
• Co-Mail...the NEW Subclass?

#4 Where Did My Barcode Discounts Go?
Don't get caught asking this question. New address matching requirements for CASS certified software and the implementation of the Flats Sequencing System (FSS) that automates the processing of flats could reduce those discounts. Become aware of future potential loss of barcode discounts due to tighter address matching requirements...DPV being one. Hear about a Newsweek Case Study on its impact and implications. Learn what's coming and what to do to maintain those precious bar code discounts.