Sunday, April 22

Newsstand Operations & Technology Committee
Sandy Key Room
Open to all partners in the Newsstand Supply Chain. Get an update on the Committee's initiatives and plans for the future. Join and Participate.

Golf Tournament with Box Lunch - Belleview Biltmore Hotel Golf Course
Chair: Dave Davis, Director of Transportation, Nationwide Midwest

Print Distribution 101 Workshop
Sand Key Room

Addressing, Automation & Presort
Lloyd Moss, Director of Postal Affaris & Presort Solutions, Group 1 Software

Mail Preparation: PostalOne!, Mail.dat & Intelligent Mail
Angelo Anagnostopoulos, Vice President of Product Development & Postal Affairs, GrayHair Software

1...2...3 of Electronic Postage Documentation
Robert I. Galaher, Manager, Business Mail Acceptance, US Postal Service

Acceptance & Induction
Debbie Cooper, Postal Operations Manager, Quebecor World Logistics

Transportation
Jeff Kruepke, Director, Quad/transportation Services

Welcome Reception
Poolside Grass (B/U Bay Room)

Monday, April 23

Continental Breakfast
Palm/Bay

Welcome & Opening
Palm/Bay

Conference Co-Chairs

• Joyce McGarvy, Vice President of Distribution, Crain Communications
• Anita Pursley, Vice President of Postal Affairs, Quebecor World Logistics

Business Forum: Postal Rate Case & Reform Postmortem
Most were surprised that Postal Reform was passed in 2006 and everyone was surprised by what the US Postal Rate Commission recommended in the R06-01 Rate Case. Hear from a panel of Washington insiders on what transpired today and where it will lead us tomorrow.

Moderator:
Ben Cooper, Principal, Williams & Jensen, PLLC

Panelists:

• Anthony W. Conway, Executive Director, Alliance of Nonprofit Mailers
• James Cregan, Executive Vice President of Government Affairs, Magazine Publishers of America,
• Sharon Daniel, Manager of Mailing Standards, US Postal Service
• Ann C. Fisher, Chief of Staff, Office of the Chairman, U.S. Postal Rate Commission
• Sandy Glick, Vice President, SLS Consulting, Inc.
• Jerry Cerasale, Senior Vice President of Government Affairs, Direct Marketing Association
  

Refreshment
Palm/Bay

Business Forum: Distribution 2007
A team of experts provide an update on the key developments in distribution, logistics, and transportation. Our focus is to highlight on what is coming around the corner that affects your business planning. Participate to see down the road the challenges and opportunities in the year ahead and what you need to prepare today. A wide-ranging roundtable discussion will be moderated to respond to your questions and applications and, most importantly, provide an exchange and debate on the future directions.

State of the Industry
Tavio Headley, Economist, American Trucking Associations, Inc.

Moderator:
Daniel J. Scapin, President, Distribution & Print Fulfillment Services, RR Donnelley Logistics

Panelists:

• Tavio Headley, Economist, American Trucking Associations, Inc.
• Eddie Keck, Vice President of Operations, Guaranteed Air Freight & Forwarding, Inc.
• Dave Riebe, Vice President of Distribution, Quad/Graphics, Inc.
• Timothy R. Teagan, President, Clark Distribution

Luncheon
Poolside Grass (B/U Island 1)
Enjoy a relaxing lunch outdoors with your peers.

General Session: NEW Directions in Single Copy Supply Chain
One year later what's changed…what's on the horizon to gain efficiencies in the single copy supply chain. Here are some of the issues to be discussed:

• Opportunities to Reduce the 10-Day Prior to Sale Requirement
• Developments and Implications from Pre-Weekend Newsstand Delivery and Changes in Publication Sale Date
• Implications of Service-Based Business Models for Distribution
  

Moderator:
Scott Bauer, Associate Director of Distribution, Newsweek

Panelists:

• Rose Cirrincione, Traffic Operations, Time Warner
• Dave Davis, Director of Transportation, Nationwide Midwest
• Keller Whelan, Executive Vice President & COO/Administration, Distribution Services, Inc.

Distribution Cross-Talks #1
Island 2
Distribution and transportation experts that expedite delivery of any and all printed material – whether truckloads from a single source to multiple locations, small quantities from varied sources, or consolidation. Meet with your distribution partners in one-on-one, focused meetings.

• ASL Distribution Services Ltd.
• Axxess International
• Calhoun Distribution
• Freight Systems Inc./RRD
• Guaranteed Air Freight & Forwarding
• Highway Distribution Systems, Inc.
• I-Centrix, LLC
• Magazine Distributors
• Nationwide Magazine & Book Distributors
• Postal Logistics Services, LLC
• SDS Global Logistics
• Seewhy Transportation
• Southwest Logistics
• UPS Supply Chain Solutions, Inc.
• Welke Customs Brokers Ltd.

Dinner Cruise with Boarding Buses at 6:30pm in Hotel Lobby with Cruise Departure at 7:30pm
With beautiful sunsets and sightseeing, guests will be dining in a plush, comfortable dining area with large picture windows aboard the STARLITE MAJESTY as it cruises the Intercoastal Waterways.  A band will also be playing your favorite tunes.  Boarding will be at 7:00pm, followed by the cruise at 7:30 pm.

Sponsored by the following Transportation & Distribution Carriers:

• ASL Distribution Services Ltd.
• Axxess International
• Calhoun Distribution
• Freight Systems Inc./RRD
• Guaranteed Air Freight & Forwarding
• Highway Distribution Systems, Inc.
• Nationwide Magazine & Book Distributors
• Postal Logistics Services, LLC
• SDS Global Logistics
• Seewhy, Inc.
• Southwest Logistics
• Welke Customs Brokers Ltd.

Tuesday, April 24

Registration
Lobby 3

Continental Breakfast
Palm/Bay

Welcome
Palm/Bay

Update: Initiatives with The Canada Post Corporation
Michael Candemeres, Director of Distribution & Postal Affairs, Conde Nast & Chair, IDEAlliance Canada Panel

Business Forum: New Directions in Circulation & Newsstand
Circulation and Newsstand are key to the future of the magazine marketplace. Here are two practitioner-experts to talk about the new realities for today's Circulators and growing challenges for Newsstand. They will explore a range of issues and controversies in Newsstand including:

• What are the new business models for Newsstand? What is the supply chain of the future?
• How are Circulators seeking new creative approaches to gain subscribers?
• What are the current and evolving business dynamics in newsstand?

Again our speakers will participate in a roundtable led by audience questions.

Presenters:

• Shaun Gurl, Vice President Consumer Marketing, Magazines, American Express Publishing
• Richard Lawton, Senior Vice President, COMAG Marketing Group

Refreshment
Palm/Bay

General Session: Postal Automation: Initiatives, Transitions & Best Practices–Part I
Automation is moving at a quickening pace within the US Postal Service. The US Postal Service is laying the groundwork to automate the mailing supply chain in ways that will impact everyone in the mailing industry. There is a virtual alphabet soup of initiatives -- and most with acronyms -- APPS, DPS, FAST, FSS, DPV, and END. And let's throw in the mix new or evolving programs for the Intelligent Mail Barcode, Seamless Acceptance, and PostalOne!. The blocks are being laid but fundamental questions remain:

• How are the pieces fitting together across the US Postal Service silos?
• What are missing elements to create a successful integrated approach?
• What are industry best practices that can be applied to enhance success?

In this session, we address what are the building blocks to successful automation and assess where we are today.

Moderator:

• Jack Widener, Director of Finishing & Distribution, Newsweek

Panelists:

• Susan Plonkey, Vice President, Customer Service, US Postal Service
• Margaret L. Choiniere, Operations research Analyst, US Postal Service
• Brian Euclide, Manager/List Management Services & Technology, RR Donnelley
• Scott Lorenz, Director of Logistics, Hearst Magazines
• Jonathan Phillips, Director of Business Development, Domino Amjet incorporated & Chair, IDEAlliance Technical Intelligent Mail Task Team
• Phil Thompson, Manager, Distribution Business Resources, Quad/Graphics, Inc.

Luncheon Keynote & Award Presentation
Island 1

Keynote Address:
Patrick Donahoe
Deputy Postmaster General & Chief Operating Officer
U.S. Postal Service

IDEAlliance Mumma Award Presentation
by David J. Steinhardt, President & CEO, IDEAlliance
The Mumma Award is the highest award of distinction that IDEAlliance presents to an individual who has shown "commitment to excellence in Mailer-U.S. Postal Service communication, as a means to greater efficiency in mail preparation and processing." The Award was named for the legacy of Donald Mumma of the U.S. Postal Service. The first award was presented in 1985 and over its history 22 individuals have received the award.

Distribution Cross-Talks #2
Island 2
Distribution and transportation experts that expedite delivery of any and all printed material – whether truckloads from a single source to multiple locations, small quantities from varied sources, or consolidation. Meet with your distribution partners in one-on-one, focused meetings.

• ASL Distribution Services Ltd.
• Axxess International
• Calhoun Distribution
• Freight Systems Inc./RRD
• Guaranteed Air Freight & Forwarding
• Highway Distribution Systems, Inc.
• I-Centrix, LLC
• Magazine Distributors
• Nationwide Magazine & Book Distributors
• Postal Logistics Services, LLC
• SDS Global Logistics
• Seewhy, Inc.
• Southwest Logistics
• UPS Supply Chain Solutions, Inc.
• Welke Customs Brokers Ltd.
  

General Session: Postal Automation: Initiatives, Transitions & Best Practices–Part II

In this session we focus on Flat Sequencing System (FSS) in all of it ramifications, including:

• Mail Preparation
• Mail Piece Design
• Bundles & Containers
• Entry Processing

And, of course, we will leave time for a spirited discussion.

Moderator:

• Mike Winn, Senior Vice President/Division Director, RR Donnelley

Panelists:

• Rosa Fulton, Executive Director of Flats Sequencing System, US Postal Service
• Marc D. McCrery, Manager of Operational Requirements & Integration, US Postal Service
• Joe Schick, Director of Postal Affairs, Quad/Graphics, Inc.
  

Concurrent Session: An Aggressive Approach to Address Quality–Part I
The US Postal Service continues to take an aggressive approach to reducing undeliverable-as-addressed (UAA) mail. Their goal is to reduce UAA by 50% by 2010 and with it, reduce the nearly $2 billion spent forwarding, returning, and disposing of nearly 10 billion pieces of mail. CASS cycle L, which goes into effect August 1, 2007, is merely the first in a series of steps mailers take to vanquish UAA. In this session, we will explore the next CASS cycle and the challenges it brings. We'll also discuss key areas mailers need to be concerned about related to this next aggressive approach to address quality including:

• Performance–How can you mitigate the performance impact?
• Implementation–What steps do you need to take now to smoothly transition to this next CASS cycle?
• Policy–What are the challenges as a result of using DPV and LACSLink Products as a part of CASS L?

Refreshment
Palm/Bay

Concurrent Session: An Aggressive Approach to Address Quality–Part II
In Part II of this session, we will explore and discuss:

• The impact address quality has on your business
• Best practices in reducing UAA and the next steps in correcting stubborn addresses
• Look further up the mailstream to see what may be in store for list certification

Moderator:
Chris Lien, Director of Commercial Mail Market, Business Objects

Panelists:

• Don Landis, Vice President of Postal Affairs, Arandell Corporation
• Charles Hunt, Business Solutions Specialist, Product Development, US Postal Service
• Sue Panella, QDS Techincal Consultant, Quad/Graphics, INc.
• John Stark, Executive Director, Distribution Operations, Conde Nast Publications

Evening & Dinner On-Your-Own

Wednesday, April 25

Registration
Lobby 3

Continental BreakfastPalm/Bay

Welcome
Palm/Bay

General Session: Digital Workflow for Fulfillment, Postage & Distribution
Digital workflow across fulfillment, postage, and distribution is the next frontier for the mailing industry. Through US Postal Service seamless acceptance initiative, PAGE: Periodicals Accuracy Grading & Evaluation program, and others, the mailing industry now has the opportunity to:

• Reduce the time to identify regional and demographic editions
• Fulfill postal requirements for determining ad/edit ratios
• Gain paperless pay postage

In this session, we will explore the opportunities available to the industry today and define the steps required to move forward to a true digital workflow.

Moderator:
Val Scansaroli, Hearst Magazines

Panelists:

• Don Faletti, Time Inc.
• Jay Liston, Account Director, Communications Data Services
• Pritha Mehra, Manager of Marketing Technology & Channel Management , US Postal Service
• Jeff Parnau, Industry Consultant & Developer of Impoze
  

Refreshment
Palm/Bay

Greatest Hits Roundtable: Mitigating Rate Case Increase & Generating New Revenue
In a Lightning Round of ideas we'll hear from Conference participants who will briefly describe steps they've taken towards meeting the Sticker Shock from the recent Postal Rate increase and ways to generate new revenue. Sure to be a great opportunity to gain NEW ideas to take back and GREAT conversation to assess what you are doing. Here are key questions for discussion:

• What steps have you taken to mitigate the rate increase?
• Will publishers change their behavior due to the price signals from the US Postal Rate Commission?
• Will binderies go back to creating larger bundles? Will they be compatible with APPS?
• How are printer and supplier partners supporting their customers to mitigate the rate increases?
• What is the limited warning and response to processing category changes–NFM's and Non-Automation?
• What about the software to implement the new rates? Readiness of US Postal Service and PostalOne!?

Co-Moderators:

• Joyce McGarvy, Vice President of Distribution, Crain Communications
• Anita Pursley, Vice President of Postal Affairs, Quebecor World Logistics

Concurrent Roundtables with Working Lunch ? Grab Your Lunch with Sessions will start at 12:30pm
How can the industry work theory into practice? Concepts into reality? Here's your opportunity to push the envelope on topics of interest to your business tomorrow.

#1   What Happens to Postal Rates with FSS?
Palm Room
Moderator: Val Scansaroli, Hearst Magazines

Flat Sequencing System (FSS) will automate mail and is reported to potentially save significant in office carrier time. But, some mail (carrier route sorted pieces) will be processed downstream. If you're a mailer who prepares mail efficiently and prepares mostly carrier route sorted mail, will FSS really reduce your postage bill? Will the US Postal Service capture all of the projected efficiencies? Can they monitor the behavior of over 250,000 carriers, out on the street?

#2   What's a New Model for Newsstand Supply Chain to Gain Efficiencies & Profitability?
Island 2

Co-Moderators:

• Richard Lawton, Senior Vice President, COMAG Marketing Group
• David Steinhardt, President & CEO, IDEAlliance

As a result of market and business dynamics led by customers (like Wal-Mart) and supply chain partners (like Prologix), the Newsstand Supply Chain is changing. Across the Supply Chain, the partners are seeking ways to improve efficiencies and profitability. So what's the new model? Attend the roundtable discussion to better understand the trends and possibilities.

#3   What's the Crystal Ball for Cycle N?
Bay Room
Moderator: Chris Lien, Director of Commercial Mail Market, Business Objects

#4   What are the Alternatives to New Standard Flat Rates?
Sanddollar (8th Floor)
Moderator: Peter J. Morre, President, Peter J. moore & associates/LLC In light of the impending massive increase to Standard Flat Rates, mailers are casting about for alternatives.
Can I convert my flats to a letter? Are digest-sized or tabbed slim-jims a practical alternative? What are the real pospects for relief from the PRC? This roundtable will provide an open forum for discussing these and related issues.

Adjournment
Program changes may occur due to unexpected developments. Start/End times will remain the same.